WHAT TYPE OF CAMPAIGN IS THIS? This is a political campaignThe purpose of this campaign is to stop the government cutting the GurkhaRegiment. The campaigners feel that it is unfair that the armed forces are not affected as much as the Gurkhas and they are being targeted. They want to stop the cuts of the Gurkha regiment as they will die out. If everybody sighs a sheet the government will reconsider the cuts.
WHEN WAS IT LAUNCHED AND WHY?This campaign was launched on the 9 th of January 2012. It was launched then because this is when the government announced the cuts to the Ghurkha regiment and sparked out rage.
WHAT CAMPAIGN TECHNIQUES HAVE BEEN USED?The Campaign has stretched into TV, radio, newspapersand they have created a website for people to find out more about the campaign and to sigh up for it.The more they advertise the campaign the more peoplewill know about and there for the more signatures they will receive.
WHO IS THE TARGET AUDIENCE? The target audience for this is the general public of the UK. I believe this is the target audience because the more people who sigh it, the more the government will take action. This quote from there website: “The only voice that speaks for them is the voice of a large number of British people whounderstand and value their service” shows that Brittan are the only ones that can help.
HOW WILL THEY MEASURE THEIR SUCCESS?They will measure there success through the amount ofsignatures they collect, when they have received enough signatures they can show it to the government.What shows there success is if the government do not cut the Ghurkha regiment.