MarketPulse Digital Marketing Survey [Results]

Background & Objectives
This report seeks to build on thought leadership within the Digital Marketing sector, to understand the views of senior executives from various organizations and to get a sense of where they see marketing dollars heading this year and the level of investment allocated within various digital media segments.
Geoscape conducted a survey to understand the following subject matter:
Marketing Mix Dynamic from Traditional to Digital marketing.
Drivers for increased proportion of digital marketing.
Determine perspective on market option for digital marketing.
Top priorities for 2010-2010 for organizations.
Budgetary allocations across digital marketing elements.
Survey of U.S. business professionals from various verticals.
In field dates: April 2010 to May 2010.
Online Surveys.
Total respondents - 140.
Copyright© Geoscape®, www.geoscape.com, 1 (888) 211-9353.

Findings
42% of Media professionals feel there is an increase in focus from traditional to digital marketing by way of email and web advertising.
51% of Organizations leverage digital marketing to introduce more efficiencies and lower costs in operations.
Social Networks, Digital Advertising and Email Marketing are getting more budgetary focus among organizations.
Executives view “Search Engine Marketing” and “Email for retention and loyalty initiatives” as being priorities for 2010-2011.
61% of organizations experienced shorter implementation time when increasing email and web advertising.

42% of Media professionals feel there is an increase in focus from traditional to digital marketing by way of email and web advertizing.
Question 11: Over the last 5 years, how has the marketing mix changed in your company relative to traditional vs. digital marketing?
Copyright© Geoscape®, www.geoscape.com, 1 (888) 211-9353. Percent of respondents reporting marketing mix changes From traditional vs. Digital marketing

61% of organizations experienced shorter implementation time when increasing email and web advertising.
Reasons for increased marketing mix from traditional to digital marketing
Question 11: Over the last 5 years, how has the marketing mix changed in your company relative to traditional vs. digital marketing?
Copyright© Geoscape®, www.geoscape.com, 1 (888) 211-9353. Question 12: If your company's proportion of digital marketing has increased, what is the primary reason why it has done so? "Mark any/all that apply". (pg. 12 of 21) Organizations leverage digital marketing to introduce more efficiencies and lower costs in operations.

Search Engine Marketing and Email retention initiatives reported as having top priority among organizations
Percent of respondents rating areas that are top priorities for 2010-2011.
Question 16: Which of the following are top priorities for 2010-2011 for your organization?
Copyright© Geoscape®, www.geoscape.com, 1 (888) 211-9353. Search Engine Marketing reported as having top priority among organizations

Social Networks, Digital Advertizing and Email Marketing are getting more budgetary focus among organizations
Percent of respondents estimating the percent of their digital marketing budget that will be invested for 2010.
Question 18: Please estimate the percent of your digital marketing budget that will be invested for 2010 in each of the following: (pg. 18 of 21)

http://www.geoscape.com	17
http://2020client.com	5
http://2020mediainc.net	2
http://webtest.geoscape.com	1
http://geoscape.com	1

MarketPulse Digital Marketing Survey [Results]

by Geoscape on Aug 19, 2010

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MarketPulse Digital Marketing Survey [Results] — Presentation Transcript