5 Stages of Twitter Acceptance1. Denial “I think twi/er sounds stupid. Why would anyone care what other people are doing right now?” 2. Presence “Ok, I don’t really get why people love it, but I guess I should at least create an account” 3. Dumping “I’m on Twi/er and use it for pasEng links to my blog posts and poinEng people to my press releases” 4. Conversing “I don’t always post useful stuﬀ, but I do use Twi/er to have authenEc 1x1 conversaEons” 5. Microblogging “I’m using Twi/er to publish useful informaEon that people read and converse 1x1 authenEcally”
What do people tweet about?
What are you doing?
What has your a/enEon? In 140 characters.
h/p:// What has your a/enEon?
Tweet to your Public Timeline Or SMS 40404
Reply using @
Private Message using d
ReTweet using RT
Who should I follow?
How I use Twitter
Enhance my social circle
Expand my social network
Learn from the Influencers What do they read? What are they talking about?
Staying On Top of the News
The Best of the Web
For Work: Know our Users
Personal DevelopmentRemember be/er, Think be/er, Write be/er
How to cut through the noise?
Don’t use Twitter.com
For every pain you face, There is a twitter app! Otherwise, create it!
Find your own Voice
Some Fascinating Stories
US Airways Plane Crash
Mumbai Terrorist Attacks 960 tweets/min
Collective Behavior & Mobilization
@chrisEnelu @huwgilbert posted our response. My best friend commi/ed suicide ‐ this is a topic very close to my heart. My deepest apologies. @chrisEnelu Huw from Pepsi here. We agree this creaEve is totally inappropriate; we apologize and please know it won’t run again. #pepsi
http://twitter.com/tweetlah Facebook: Tweetlah More informaEon @audreytan Gathering Singaporean Twitters, Twitters-to-Be from all around the world!
Twank You! @minxuan
Credits & NotesSlide 1. Backgrounds from Slide 2. h/p://www.pink‐sheep.com/twi/er‐nonsense/what‐do‐you‐mean‐no‐internet Slide 4. InﬂuenEal MarkeEng Blog – h/p://www.rohitbhargava.typepad.com Slide 14. Other RecommendaEon Sites: By LocaEon – Twi/erLocal, Directories – Twello Slide 16. Faster than text‐messaging (1 to many) Stay connected to people you care about See a new side of your friends Slide 17. For more ways to visualize your twi/er network: h/p://ﬂowingdata.com/2008/03/12/17‐ways‐to‐visualize‐the‐twi/er‐universe/ Slide 21. If they’re unhappy – ask them why, If they’re confused – help them, If they ask quesEons, answer them, If they’re happy – ask them to spread the word :D Slide 24. @guykawasaki Download from h/p://www.tweetlater.com Slide 25. Download from h/p://www.tweetdeck.com Slide 26. An almost complete list of twi/er apps: h/p://twi/er.pbwiki.com/Apps Slide 32. h/p://www.cnn.com/2008/TECH/04/25/twi/er.buck/index.html Slide 33. h/p://adage.com/globalideanetwork/post?arEcle_id=133043 Slide 34. h/p://farm4.staEc.ﬂickr.com/3217/2531094926_144140293b.jpg