Web & Social Media at American Art

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Web & Social Media at American Art

  1. 1. Web and Social Mediaat American ArtApril 19, 2013
  2. 2. ALL ABOUT MEBorn in 1979From PrestonBA in Illustration from the Glasgow School of ArtTaught English for a year in Songjiang, China9.5 years at the Smithsonian American Art Museum(intern, research assistant, project manager, programs coordinator,interpretive programs manager, exhibition coordinator,web and social media manager)www.countedshadows.com@bathlander
  3. 3. First, some background
  4. 4. SMITHSONIAN AMERICAN ART MUSEUMThe Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. TheMuseum celebrates the extraordinary creativity of artists whose works reflect the American experience and globalconnections.americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseumyoutube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com
  5. 5. LUCE FOUNDATION CENTERamericanart.si.edu/lucefacebook.com/americanartluceamericanartluce.tumblr.com
  6. 6. INTERPRETIVE KIOSKSamericanart.si.edu/luce
  7. 7. GHOSTS OF A CHANCEwww.ghostsofachance.comwww.museumsandtheweb.com/mw2009/papers/goodlander/An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected byparticipants’ ideas or actions.” – Wikipediatinyurl.com/goac-explained
  8. 8. PHEON[the game that no-one played]Evaluation reports:www.tinyurl.com/pheonfacebookwww.tinyurl.com/pheonmuseum
  9. 9. SMITHSONIAN 2.0smithsonian20.si.edu
  10. 10. THE ART OF VIDEO GAMESamericanart.si.edu/taovg
  11. 11. IT CHANGED EVERYTHING
  12. 12. HOW WE APPROACH DEVELOPMENTamericanart.si.edu/credits
  13. 13. WHEN WE START TALKING ABOUT ANEXHIBITION
  14. 14. HOW WE TALK ABOUT IT
  15. 15. WHAT WE TALK ABOUT
  16. 16. AND WHO MANAGES ITamericanart.si.edu/visit/social_media
  17. 17. Where are we now?
  18. 18. www.americanart.si.edu/visit/social_media/Website and Mobile Website
  19. 19. www.americanart.si.edu/visit/social_media/Blog
  20. 20. “Likes” as of April 18, 2013American Art: 19,627Luce: 1,292Lunder: 1,511www.americanart.si.edu/visit/social_media/Facebook
  21. 21. Followers as of April 18, 2013@americanart: 31,560@Lunder: 3,386@PaikBot: 490www.americanart.si.edu/visit/social_media/Twitter
  22. 22. www.americanart.si.edu/visit/social_media/Email Outreach
  23. 23. Numbers as of April 18, 2013Views: 348,498Subscribers: 1,833www.americanart.si.edu/visit/social_media/YouTube
  24. 24. www.americanart.si.edu/visit/social_media/  Art Babble
  25. 25. www.americanart.si.edu/visit/social_media/  iTunes U
  26. 26. Views as of April 18, 2013: 1,754,728www.americanart.si.edu/visit/social_media/Flickr
  27. 27. Followers as of April 18, 2013: 647www.americanart.si.edu/visit/social_media/Pinterest
  28. 28. www.americanart.si.edu/visit/social_media/Tumblr
  29. 29. What do we do?
  30. 30. www.americanart.si.edu/visit/social_media/for Exhibitions…
  31. 31. www.americanart.si.edu/visit/social_media/Exhibitions: Slideshow & Comments
  32. 32. www.americanart.si.edu/visit/social_media/Exhibitions: Behind-the-Scenes on Flickr (and Twitter/FB)
  33. 33. http://www.youtube.com/watch?v=OaWmdUs6tDQwww.americanart.si.edu/visit/social_media/Exhibitions: Behind-the-Scenes on YouTube
  34. 34. www.americanart.si.edu/visit/social_media/Exhibitions: Final Installation on Flickr
  35. 35. www.americanart.si.edu/visit/social_media/Exhibitions: Video Podcasts & Interviews
  36. 36. www.americanart.si.edu/visit/social_media/Exhibitions: Email blasts & blog posts
  37. 37. www.americanart.si.edu/visit/social_media/Exhibitions: Video Trailershttp://www.youtube.com/watch?v=PexGYL7c-v8
  38. 38. Exhibitions: Digital Installations
  39. 39. www.americanart.si.edu/visit/social_media/for Programs… Photos on Flickr (and Twitter/FB)
  40. 40. www.americanart.si.edu/visit/social_media/Programs: Live & Archived Webcasts, “How To” Videos
  41. 41. www.americanart.si.edu/visit/social_media/Programs: Live Tweeting
  42. 42. Programs:Weekly emails
  43. 43. www.americanart.si.edu/visit/social_media/For Collections… Highlights by Theme#ArtbyState | Earth Day | Cats in Art | #ArtbyColor | National Park Week
  44. 44. Collections: Wikipedia Edit-a-thons
  45. 45. Collections: Linked Open DataCurrent State of (most) Cultural Heritage Data: Info from web pages
  46. 46. Collections: Linked Open DataStep One: Open Data
  47. 47. Collections: Linked Open DataStep Two: Linked Open Data
  48. 48. Georgina  Goodlander  |  goodlanderg@si.edu  |@bathlander  |  countedshadows.com    The  Oatmeal,  h=p://theoatmeal.com/comics/making_things  Thank you!

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