Georgina	  Goodlander	  Web	  &	  Social	  Media	  Content	  Mgr	  Smithsonian	  American	  Art	  Museum	  GoodlanderG@si....
www.ghostsofachance.com	  www.museumsandtheweb.com/mw2009/papers/goodlander/	  
One	  Game	  	  Two	  PlaEorms	  	  Mixed	  Success	  
The	  online	  game	  
                           68	  people	  played.	  	  	                          Cost	  per	  player	  =	  $500+	         ...
Fail	  #1:	  NarraRve	  	  “[The	  missions]	  could	  have	  been	  4ed	  more	  4ghtly	  into	  the	  narra4ve;	  as	  i...
Fail	  #2:	  FACEBOOK	  	  “Facebook	  games	  tend	  to	  have	  a	  lot	  of	  busywork	  with	  liEle	  enjoyment	  or	...
Fail	  #3:	  MarkeRng	  	  “Never	  heard	  of	  or	  played	  the	  game	  so	  far.	  The	  idea	  is	  intriguing…”	  	...
The	  on-­‐site	  game	  
21st	  Century	  Skills	  and	  Museum	  Literacy	  
                  So,	  what	  do	  we	  know?	                                   	  	  	                                 ...
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NAEA Fabulous Failure

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"Pheon - the game that no-one played" Presentation as part of the "Fabulous Failure" panel at the 2013 NAEA conference.

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NAEA Fabulous Failure

  1. 1. Georgina  Goodlander  Web  &  Social  Media  Content  Mgr  Smithsonian  American  Art  Museum  GoodlanderG@si.edu  @bathlander  
  2. 2. www.ghostsofachance.com  www.museumsandtheweb.com/mw2009/papers/goodlander/  
  3. 3. One  Game    Two  PlaEorms    Mixed  Success  
  4. 4. The  online  game  
  5. 5.   68  people  played.       Cost  per  player  =  $500+   :(          EvaluaRon  Reports  w/UXR  ConsulRng  Facebook  Game  Alternate-­‐Reality  Games  in  Casual  Gaming  Environments  Rnyurl.com/pheonfacebook    In-­‐Museum  Game  21st  Century  Skills,  Museum  Literacy,  and  Enjoyment  in  Museums  Rnyurl.com/pheonmuseum  
  6. 6. Fail  #1:  NarraRve    “[The  missions]  could  have  been  4ed  more  4ghtly  into  the  narra4ve;  as  it  stands,  it  didnt  feel  much  different  from  ordinary  Facebook  pos4ngs.”    “I  didnt  understand  how  or  if  [the  missions]  related  to  the  gameplay  and  the  storyline  of  Terra  Tectus.”    
  7. 7. Fail  #2:  FACEBOOK    “Facebook  games  tend  to  have  a  lot  of  busywork  with  liEle  enjoyment  or  reward,  so  there  needs  to  be  enough  informa4on  about  the  game  […]  to  get  me  into  it.”    “…  I  do  not  like  the  idea  of  games/contests/etc.  relying  on  Facebook  as  it  results  in  exclusion  of  those  of  us  who  dont  like  Facebook.”    “…  playing  an  ARG  via  Facebook  seems  rather  lame.  Kind  of  takes  the  punch  out  of  it.”    “Facebook  sucks.”  
  8. 8. Fail  #3:  MarkeRng    “Never  heard  of  or  played  the  game  so  far.  The  idea  is  intriguing…”    “I  havent  ever  heard  or  played  PHEON,  but  I  think  it  would  be  interes4ng  to  play  a  game  like  this…”    “I  did  not  know  of  it,  and  this  type  of  game  seems  inaccessible  to  me.  Descrip4ons  of  this  type  of  game  are  oTen  vague,  and  I  dont  know  how  to  get  involved.”    “Id  want  to  know  more  about  it.  Im  s4ll  a  liEle  fuzzy  on  what  it  all  means.”  
  9. 9. The  on-­‐site  game  
  10. 10. 21st  Century  Skills  and  Museum  Literacy  
  11. 11.   So,  what  do  we  know?           Facebook  Game  -­‐  Rnyurl.com/pheonfacebook   In-­‐Museum  Game  -­‐  Rnyurl.com/pheonmuseum     Georgina  Goodlander   GoodlanderG@si.edu   @bathlander  
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