Web and Social Media at American Art

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How The Art of Video Games exhibition completely changed our approach to online outreach.

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Web and Social Media at American Art

  1. 1. Web and Social Media at the Smithsonian American Art Museum Georgina Goodlander Deputy Chief, Media and Technology November, 2013
  2. 2. First, some background
  3. 3. Smithsonian American Art Museum The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global connections. americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com
  4. 4. Luce Foundation Center americanart.si.edu/luce facebook.com/americanartluce americanartluce.tumblr.com
  5. 5. Interpretive kiosks americanart.si.edu/luce
  6. 6. Ghosts of a Chance www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” – Wikipedia tinyurl.com/goac-explained
  7. 7. PHEON [the game that no-one played] Evaluation reports: www.tinyurl.com/pheonfacebook www.tinyurl.com/pheonmuseum
  8. 8. The Art of Video Games americanart.si.edu/taovg
  9. 9. It changed EVERYTHING
  10. 10. How we approach development, when we start talking about an exhibition, how we talk about it, what we talk about, & who manages it.
  11. 11. So, what are we doing now? (a sampling)
  12. 12. Behind-the-scenes photos americanart.si.edu/visit/social_media/
  13. 13. Behind-the-scenes videos americanart.si.edu/visit/social_media/
  14. 14. Podcasts & interviews with curators and artists americanart.si.edu/visit/social_media/
  15. 15. Digital installations americanart.si.edu/visit/social_media/
  16. 16. Live tweeting americanart.si.edu/visit/social_media/
  17. 17. Wikipedia editathons
  18. 18. Hackathons
  19. 19. Memes americanart.si.edu/visit/social_media/
  20. 20. & charades
  21. 21. Thank you! Georgina  Goodlander  |  goodlanderg@si.edu     @bathlander  |  countedshadows.com   slideshare.net/georginab  

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