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Press releases - from story to distribution
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Press releases - from story to distribution

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Cathy Watson's Women in Media presentation on PR - from Story to Distribution

Cathy Watson's Women in Media presentation on PR - from Story to Distribution

Published in: Business, News & Politics

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Transcript

  • 1. Press Releases
    from story to distribution
  • 2. About this presentation
    • Who is Cathy Watson?
    • 3. What is a press release?
    • 4. What is newsworthy?
    • 5. Tips for writing a press release.
    • 6. Distribution – who will be interested?
  • Who is Cathy Watson?
  • 7. What is a press release?
    To an organisation:
    Free publicity
    Profile raising
    Informing
    Reaching new customers
    To a journalist:
    Spam
    Advertising
    Space filler
    Source of news
    Introduction to company
  • 8. What is newsworthy?
    Potentially:
    New – company, product, premises
    Research results
    Takeover
    Case studies
    Major contract
    Appointments
    News of the moment
    More subtly:
    Sponsorship
    Fund-raising
    Charity work
    Community work
    Staff achievements
    By products
  • 9. Tips for writing a release
    Get to the point quickly
    Pyramid writing
    Use short paragraphs and sentences
    Keep punctuation and capital letters to a minimum
    Include what, where, when, how and why
    Full people details – who might know them?
    Contact details
    Send in body of email
    Head and shoulders pictures
    Be prepared to react quickly to help journalists
  • 10. Distribution
    Your own website
    Links from Facebook, Twitter, LinkedIn
    Newsletter, e-newsletter
    Local newspapers/websites
    Press release sites
    Specialist publications
    Other selected newspapers/magazines
  • 11. Remember
    The people most interested in your news will be your own customers, suppliers and staff. Don’t rely on other people to tell them.
    Consider publicity in newspapers, magazines, on radio and TV a bonus.
    Keep the media in touch with your progress
  • 12. Thank you
    Thank you for listening
    Any questions?