Final kerrang presentation

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  • 1. Music magazine research
    Cameo & Georgia
  • 2. British with a target population of 16-24 year olds
    60% male/40% female
    Reader profile
    Magazine is focused around bands and what they are doing then the scene they are aiming at.
    Individually minded
    Independent of thought
    Musically experienced
    Defined by attitude, passion and loyalty
    Where Jackass meets playstation and skate culture meets ipod!
  • 3. teasers
    Image of featured band cut out
    Featured story
    Main featured band
    Pull quote
    Pull quote
    Promotional posters
    Issue for January 15 2011
    Plug (using graphic)
  • 4. Pull quote
    Promotional plug
    Main band featured. This gives everyone an insight to the focus of the magazine
    Cut out image of artist
    Issue for September 12th 2009
  • 5. bleed
    Cut out image of featured band
    Promotional posters
    Issue for October 9th 2010
  • 6. All three front covers have:
    • The exact same font for masthead
    • 7. Image of featured band is cut out and layered within the cover.
    • 8. Repetion of words such as exclusive, plus, win and special.
    However! Every magazine we have looked at changes its style slightly around its featured band.
    Comparing front covers
  • 9. Contents page
    Same header for contents page
    Yellow and Black and constantly used in every issue for contents page headers and text.
    All three contents pages have similar lay outs.
  • 10. Double Page Spread
    Pull quote
    One of the main features with kerrang!s double page spread is a very large image of the featured artist/band. Images and posters are a key element with kerrang!.
  • 11. Publisher
    Initially as a one-time supplement in the Sounds newspaper
    Published by bauer media group, privately owened by the bauer family, based in germanyhamburg, started in 1875, based in 15 countries, it has 282 magazines aswell as radio and tv (so its a synergy), total circulation of 38mil, in 2008 it became the uk’s biggest publisher with the purchase of Emap Consumer Media and Emap Radio. They have a 50 % stake in box television which includes
  • 18. The usual cost
    if you subscribe for the year getting 51 issues paying at once 84.15 saving yourself 25% at 1.65 per issue
    Kerrang! TV
    Sky channel 368
    Virgin media channel 342
    UPC Ireland channel 715
  • 19. June to December 07 – 76,937
    December to july 08 – 60,294
    July to December 09 – 52,272
    A third of its readership has jumped ship over 12 months; it’s hard to see how it will survive as a print title for very much longer with this sort of performance.
  • 20. Audience Attraction
    & Satisfaction
    Accommodates the young readership by using advertisements that relate to their interests.
     Aimed at a young audience, through the use of graphics, fonts, layouts and presentation
    Take their lifestyles into consideration
    Female readers are targeted by the use of male bands on free pull out posters and feature interviews
    Interaction letters with prizes for the best
    Gig reviews
    Usually £2.20 an issue, it’s a weekly issue. Consumers can subscribe for the year saving 25%
  • 21.
  • 22. First artist
    Present artist
    Kerrang! Radion
    Kerrang! TV
  • 23. bibliography
    Google images!