PPC Challenge
What is PPC?
Paid Ads

Organic
Results
SEO

vs

PPC

●

Long-Term > It takes time to
see organic results

●

Instant > After setup, results
are almost immediate
...
Keywords
A term on which advertisers bid to trigger their paid search ads to
be shown to relevant users.

Search Query
Key...
Acronyms, Acronyms
PPC ... Pay Per Click
CPC ... Cost Per Click
CPM ... Cost Per Thousand (Impressions)
CPA ... Cost Per A...
AdWords
Account Management
Planning your Adwords account
Keyword Report
Message Match

http://unbounce.com/ppc/play-matchmaker-with-ppc-ads-and-landing-pages/
Gia’s Recommended Resources
Glossary of Terms
http://searchengineland.com/a-paid-search-glossary-33798/
PPC Landing Page E...
Jakki’s Recommended Resources
(from Adwords)
Campaign & Ad Management
https://support.google.com/adwords/certification/top...
Keyword Matching Options
https://support.google.com/adwords/answer/3441489?
hl=en&ref_topic=3122868&rd=1
Conversions & Tra...
Q&A
Go start kicking ass at http://google.
adwords.com
Team PPC Challenge
Team PPC Challenge
Team PPC Challenge
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Team PPC Challenge

  1. 1. PPC Challenge
  2. 2. What is PPC?
  3. 3. Paid Ads Organic Results
  4. 4. SEO vs PPC ● Long-Term > It takes time to see organic results ● Instant > After setup, results are almost immediate ● A gradual process to improve results over time ● ● Requires ongoing optimization Requires management to ensure budget is properly allocated (can be costly if not careful) ● Once budget is stopped, so does traffic and results ● Results continue even after work stops (budget ends) http://unbounce.com/ppc/seo-vs-ppc-infographic/
  5. 5. Keywords A term on which advertisers bid to trigger their paid search ads to be shown to relevant users. Search Query Keyword
  6. 6. Acronyms, Acronyms PPC ... Pay Per Click CPC ... Cost Per Click CPM ... Cost Per Thousand (Impressions) CPA ... Cost Per Acquisition (or Action) CTR ... Click Through Rate SEO ... Search Engine Optimization SERP … Search Engine Results Page http://searchengineland.com/a-paid-search-glossary-33798
  7. 7. AdWords
  8. 8. Account Management
  9. 9. Planning your Adwords account
  10. 10. Keyword Report
  11. 11. Message Match http://unbounce.com/ppc/play-matchmaker-with-ppc-ads-and-landing-pages/
  12. 12. Gia’s Recommended Resources Glossary of Terms http://searchengineland.com/a-paid-search-glossary-33798/ PPC Landing Page Elements http://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/ http://webinar.unbounce.com/science-of-landing-pages-recording/ Message Match http://unbounce.com/ppc/play-matchmaker-with-ppc-ads-and-landing-pages/
  13. 13. Jakki’s Recommended Resources (from Adwords) Campaign & Ad Management https://support.google.com/adwords/certification/topic/2799683? hl=en&ref_topic=2799680 Budget & Bidding https://support.google.com/adwords/topic/3119127?hl=en&ref_topic=3119122 Landing pages & Adwords https://support.google.com/adwords/answer/1659694
  14. 14. Keyword Matching Options https://support.google.com/adwords/answer/3441489? hl=en&ref_topic=3122868&rd=1 Conversions & Tracking https://support.google.com/adwords/answer/1722054?hl=en Reporting in Adwords https://support.google.com/adwords/certification/topic/2795215? hl=en&ref_topic=2792638
  15. 15. Q&A Go start kicking ass at http://google. adwords.com
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