Task 1. Different Applications of
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Advertising is a form of graphic
communication used to
promote, show and sell a product.
Advertising photography is used in this
industry because it sends a message to
the target audience as it attracts their
attention by using certain conventions
that appeal to them. These depend on
the company and the product that is
being promoted as they will all have
various different target audiences.
Examples of when advertising
photography is used include
clothing, food, holiday
destinations, cars etc.
These could be seen on
posters, magazines, newspapers or
even the internet on their online shop
or on social network sites like twitter
Fashion photography is used to sell
and promote new ranges, trends and
different seasons of clothing which
pull the target audience in through the
It usually focuses more in fashion
magazines like Elle and Vogue. Other
examples of where this type of
photography is seen are in retail
shops, fashion shows and even
There are many different talented photographers in the
fashion industry. One example of a photographer is Steven
Meisel who has worked with lots of different fashion
magazines like Vogue and W magazines and has also
photographed A-list celebrities like Madonna.
Nick saglimbeni is a respected
fashion photographer who works
mainly as a photographer for
commercial campaigns. He also takes
cover shoots for magazines and has
worked with people like Kim
Kardashian and Kendall Jenner.
Photography is used in this particular
industry for many different things.
These include for album covers, music
videos, posters, gigs/festivals, promotion
al material, merchandise and also the
internet via different social networking
Photography is used in the music industry
because it helps promote a band or give
information about them to their primary
and secondary audience. This is done by
using photography in a tour poster which
tells their fans information about the
different dates and locations. Another
way this is done is by using photography
on an album cover which promotes the
band because it will be seen in shops and
people who don’t know of a band will see
and recognise them which is a type of
The internet is a big element of how
photography is used in the music
industry. It is more active than other
industries such as fashion because now
music is based a lot more on the internet
and other modern technology and it is
also a massive way to promote a band as
information can be shared all over the
world via the internet.
Kevin Cummins is a music photographer.
He tends to photograph in monochrome
and you could find his work all over the
mass media, for example
newspapers, magazines, the internet or
even album covers.
Photography is used in the sports industry in the mass
Examples of where photography is used in this industry
Magazines/Newspapers – Magazines like top gear and
newspapers use photography for different ways in the
sports industry. Magazines use it to promote different
sportsmen whereas newspapers use photos to inform the
public and give them information and stories using
pictures to help. This is also used in magazines however
magazines promote certain things whereas newspapers
Sports/Match programmes – When attending a football
game, for example, there are match programmes that
you can purchase which feature many different photos of
the players and management team. These are used to
give information to the audience and tell them things like
the latest news within the club, this type of media is less
likely to promote using photography.
DVD Covers – This is used to illustrate what the DVD is.
For example, if you buy a Top Gear DVD, their logo and an
image of a car or even the presenters will be displayed
because then if someone walked into a shop they would
notice certain elements on the cover which will then tell
them that it is a Top Gear DVD.
Sports shops – Sports shops usually use photos to
decorate the store and promote their products. They
usually do this by using a sports personality like David
Beckham which gives them more chance of the target
audience noticing the poster promoting the product.
Internet – the internet is used for all the reasons above;
photos are used to tell news, advertise and uses social
networking websites too.
This is an example of photography
used in newspapers to illustrate the
news, photographers like Ian Walton
would take for newspapers.
This photograph was taken by Neil
Leifer. It is used in this magazine
however the photo could also be used
on other media like DVD covers, the
internet or even billboards to promote
the boxers. The photographer has
taken this photograph at eye-level
which appeals to the target audience
because this is how they would see
the event in real life.
Photo journalism is a type of
journalism that documents and shows
historical and current events
happening all around the world. Its
used in media like magazines and
newspapers because this is where
news is broadcasted.
Photos like these can also be seen on
media like the television on a news
programme to give the audience real
life documentation of events that have
happened or are happening.
These photographs are all example of
photo journalism taken by
photographers Dorothea Lang Robert
Capa and W. Eugene Smith.
Fine Art Photography
This type is photography taken from
the photographers point of view.
They can imagine their own
photograph and recreate it to make it
There is sometimes a meaning behind
fine art photography which makes this
type of photography interesting
because people can see in imagine in
many different ways.
Photographers of this industry do not
cater to briefs and do work for other
companies in the media, they exhibit
their work in a gallery.
The photographs on the right are
images taken by Scott Mead. Many of
his works are displayed in galleries.
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