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REGULATORY AND PROFESSIONALBODIES WITHIN THE CREATIVE MEDIA SECTOR Task 3 Understand the regulation of the media sector Georgia Braidwood
BRITISH BOARD OF FILM CLASSIFICATION (BBFC)• The British Board of Film Classification are an organisation that gives films individual classifications, with ratings from ‘U’ for Universal to ‘R18’.• The BBFC decide on the ratings by using their guidelines which are constantly updated.• Their mission is to protect the public, for example, children as they protect them from content which is not suitable for them. In addition to this, they also empower the public, particularly parents, to make informed viewing choice. They also identify and respect adult freedom of choice within the law and offer a useful service to enforcement agencies
BRITISH VIDEO ASSOCIATION• The British Video Association gives different videos a classification.• The BVA was established 30 years ago to represent the interests of publishers and rights owners of pre-recorded video entertainment.The BVA represent the industry’s interests collectively to:• The Media• The Government• The Public• Other Industry Organisations
FILM DISTRIBUTORS ASSOCIATION• The Film Distributors Association liaises and works with many individuals, companies and organisations.• Film Distributors Association (FDA) is the trade body for theatrical film distributors in the UK - the companies that release films for UK cinema audiences.• The FDA are a founder member of All Industry Marketing for Cinema (AIM), a generic marketing body which works to increase and widen the UK cinema audience across the board.• FDA is a substantial supporter of the UK film industry - pointing mostly towards the next generation of filmmakers and audiences which shows that the organisation is current and modern
VIDEO STANDARDS COUNCIL (VSC)• The Video Standards Council was established to create a Code of Practice for the UK video industry.• It was designed to promote high standards within the video industry and to make sure that pre-recorded videos and DVDs were provided to the public in a responsible approach.• The VSC is also a non-profit making body.• It was only in 1994, that the Video Standards Council has been responsible for the age rating of video games
OFFICE FOR COMMUNICATION (OFCOM)• Ofcom’s main legal duties are to ensure:• the UK has a wide range of electronic communications services, including high-speed services such as broadband;• a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;• television and radio services are provided by a range of different organisations;• people who watch television and listen to the radio are protected from harmful or offensive material;• people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and• a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country; and• the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.
TRADING STANDARDS CENTRAL• Trading Standards Central represents trading standards professionals in the UK and overseas - in local authorities, the business and consumer sectors and in central government.• The organisation promotes and protects the success of a current energetic economy, and to maintain the health, safety and security of citizens by enhancing the professionalism of members in support of empowering consumers, encouraging honest business and targeting un-honest traders.
PRESS COMPLAINTS COMMISSION (PCC)• The PCC is an independent organisation which administers the system of self-regulation for the press. The Press Complaints Commission deals with complaints about the editorial content of newspapers and magazines (and their websites) and the conduct of journalists.• The organisation protect the rights of individuals, whilst preserving suitable freedom of expression for the press.
ADVERTISING STANDARDS AUTHORITY (ASA) • The Advertising Standards Authority is the UK’s controller of advertising across the mass media. • The ASA apply the Advertising Codes, which are written by the Committees of Advertising Practice. • Their work includes acting on complaints and also checking the media to take action against misleading, harmful or offensive advertisements.