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Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
DB12Unit 45 Commercial Product...
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GRADING CRITERIA
This brief has been verified as being fit for purpose
Damen BRAMWELL
Date
Date
Unit 45 Commercial Produ...
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Db12 designing and_producing_a_radio_commercial

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Db12 designing and_producing_a_radio_commercial

  1. 1. 1 Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title DB12Unit 45 Commercial Production for RadioUnderstanding the radio industry Start date Deadline Assessor name Damen BRAMWELL Assignment title Designing and Producing a Radio Commercial to a Brief Scenario Learners take individual responsibility for the production of a radio commercial for a client. Stage 1 Learners: are allocated client receive client brief conduct relevant research negotiate terms of brief prepare draft scripts and treatments present scripts to client amend and redraft scripts present final scripts to client. Tutorial to feed back on stage 1. Stage 2 Learners: source elements of production and book facilities record elements of commercial including variants mix, balance and edit three variants of commercial present variants to client for final comment amend if necessary prepare final master agree airtimes with client. Tasks Grading Criteria Mapping You must create a blog with separate blog posts covering the following sections; STAGE 1 1. Client: private company; corporate; local business; national government; local government 2. Client brief: budget; style; format; target audience; unique selling point (USP) 3. Development of script: initial ideas; drafting process; editing; changes of emphasis; changes of style; timing; message; tag line 4. Script production: different approaches to ideas; final draft; client approval before production STAGE 2 5. Sourcing elements: music; dialogue (single voice, multiple voice); sound effects 6. Recording voice session: rehearsal; directing talent; time constraints; recording 7. Mixing and balancing: live during voice recording; in post-production 8. Post-production: editing; master; backup copy; distribution format 45.3Be able to produce treatments and scripts for a radio commercial in response to a client brief (P45.3, M45.3, D45.3) 45.4 Be able to produce a radio commercial in response to a client brief (P45.4, M45.4, D45.4)
  2. 2. 2 GRADING CRITERIA This brief has been verified as being fit for purpose Damen BRAMWELL Date Date Unit 45 Commercial Production for Radio (Level 3) P45.3 create treatments and scriptsfor a radio commercial inresponse to a client brief working within appropriate conventions and with some assistance M45.3 create treatments and scriptsfor a radio commercial in response to a client briefshowing some imaginationand with only occasional assistance D45.3 create treatments and scripts for a radio commercial inresponse to a client brief,showing creativity and flair and working independentlyto professional expectations P45.4 produce a radio commercialin response to a client briefwith some assistance. M45.4 produce a radio commercialin response to a client briefto a good technical standard,showing some imaginationand with only occasionalassistance. D45.4 produce a radio commercialin response to a client brief tonear-professional standards,showing creativity and flairand working independentlyto professional expectations.

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