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Social media bod training

Social media bod training



OREA Board of Director's Social Media Training June 23, 2011....

OREA Board of Director's Social Media Training June 23, 2011.

• Facebook Profiles versus Pages
• Understanding Twitter
• Networking on LinkedIn
• OREA’s Social Media Presence

• www.oreablog.com
• www.homeownershipmatters.ca

• www.facebook.com/oreapres
• www.facebook.com/oreagr
• www.facebook.com/oreaocc
• www.facebook.com/oreacollege
• www.facebook.com/orealeadership

• www.facebook.com/oreapres
• www.twitter.com/oreagr
• www.twitter.com/oreaocc
• www.twitter.com/orealeadership

• OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499
• OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874

• www.youtube.com/oreagr

• OREA - http://foursquare.com/venue/1390604

• www.flickr.com/oreagr



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  • BrandingCustomer engagementDrive website trafficReputation managementAccess to social worldViral EffectFeedback mechanism
  • Laptop and smartphones
  • http://www.smcitizens.com/2011/02/25/navigating-facebook-the-difference-between-profile-page-and-group/
  • Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers.
  • http://www.youtube.com/watch?v=IzT3JVUGUzM

Social media bod training Social media bod training Presentation Transcript

  • Social Media Training
    June 30, 2011
  • © Ontario Real Estate Association
    Social Media Training Outline
    Social Media Overview (1 hour)
    Facebook Profiles versus Pages
    Understanding Twitter
    Networking on LinkedIn
    OREA’s Social Media Presence
  • © Ontario Real Estate Association
    Social Media Training Outline
    Hands-On Workshop (1.5 hours)
    Setting Up Facebook Profiles and Pages
    Creating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, Lists
    Optimizing your LinkedIn Page, Growing Your Network, Using Groups
    Using Hootsuite to Manage Multiple Social Media Profiles (if time permits)
  • Facebook
    The World is Obsessed with Facebook: http://bit.ly/j0mUUv
    Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism
    © Ontario Real Estate Association
  • Facebook Profile versus Page
    © Ontario Real Estate Association
    • “Like”
    • “Add as a friend”
  • Facebook Profile (Home)
    The Profile is your mandatory starting point.
    This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” 
    The Facebook profile is about you, the individual.
    Though you can build beneficial business relationships here, it’s intended to be more personal.
    You canmix business and personalbyusing the Friends List feature.
    you can send out status updates, photos and notes (extremely useful tool for both targeted marketing and reputation management).
    The FB Profile limits you to 5000 friends
    The average personal user has about 120 contacts.
    © Ontario Real Estate Association
  • Facebook Profile
    Individual Users
    Put your “Face” on Facebook
    Your name, picture, video of your kids, etc.
    Post updates, videos, pictures
    Send messages, write on walls, and socialize
    Should NOT be used as your business page (limit reach)
    © Ontario Real Estate Association
  • Facebook Page (Workplace)
    Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor.
    Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value.
    All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients.
    Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life.
    With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses.
    © Ontario Real Estate Association
  • Facebook Page
    Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page
    Post events, videos, photos, specials, promotions
    Encourage your fans to “like” you
    Post testimonials
    Spread the word about your business stories
    © Ontario Real Estate Association
  • Importance of Facebook Pages
    Get your business to show up high in search engine positions as Facebook is a very popular website
    Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at
    Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page
    © Ontario Real Estate Association
  • Types of Facebook pages
    © Ontario Real Estate Association
  • Discover Facebook Pages
    © Ontario Real Estate Association
  • Facebook Page Tips & Benefits
    • Get “liked” do not need accept requests
    • Good analytics on engagement
    Integrate with other activities
    Add “Like” box to website or blog
    Add Twitter tab
    Keep your Wall open
    Your turf
    Interaction puts you in front of users’ networks
    • Use “favourites” function to build partnerships
    • Highlight activity Facebook’s photo tools (get permission!)
    • Integrate with blog, Twitter, website
    • Link to news
    • Encourage responses and feedback
    Participate several times per day
    Understand timeline flow
    © Ontario Real Estate Association
  • Measuring Facebook Effectiveness
    Facebook Analytics Dashboard
    “Insights” section of Fan Page; “See all”
    Interactions tab
    Recent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impression
    Post quality: feedback per impression
    Activity: impressions over time
    Engagement: feedback between posts
    © Ontario Real Estate Association
  • Understanding Twitter
    From Inception: Allows you to answer the question:
    “What are you doing?” in 140 characters
    share information, comment, micro-blog, chat
    text-based posts of up to 140 characters displayed on the user's profile page.
    Follow anyone you find interesting
    Allow prospects to follow you
    Virtual “in-person” gathering
    © Ontario Real Estate Association
  • How to use Twitter
    Hashtag (#) to track messages
    Use D or DM in first character followed by account name to send direct messages to someone
    Use RT @accountname followed by a quote to retweet someone
    © Ontario Real Estate Association
  • What to Tweet?
    Post Industry Tips
    Builds credibility
    Post Facts
    Part of the Social Community
    Other stories and articles
    Member tweets
    Partners and Sponsors
    Ask people questions
    © Ontario Real Estate Association
  • Twitter Tips
    Keep you name as short as possible, easy to spell and remember
    Set expectations in your bio
    Purpose, how will be managed, content, response expectations
    Know your symbols
    @username = user will be identified that tagged
    D username= Direct message (only users who follow you)
    # = hashtag for event, news item
    RT @username = Retweet (repost to show agree or want to share their content)
    © Ontario Real Estate Association
  • Twitter Tips
    Show you care in your profile (picture, background, bio)
    Post several times a day
    Most Twitter users only look at the conversation happening in last few minutes
    Share news-worthy links, content, blog
    Be a resource. Listen, answer questions, give feedback.
    Showcase your activities
    Be a connector. By being there and following members who are there, you are connecting the members to each other.
    Quality content is the primary reason people will follow you on Twitter
    Surprise them
    Make it easy to Retweet
    © Ontario Real Estate Association
  • Harvesting Followers
    Every follower is potentially a real and meaningful connection
    If a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least once
    Review recent posts
    Determine how you can make the most relevant connection
    © Ontario Real Estate Association
  • Retweets
    Retweeting important news
    When they Retweet, their network of followers will see the post as well
    The exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting
    © Ontario Real Estate Association
  • Twitter Tools
    © Ontario Real Estate Association
    Tweetdeck: Desktop version of Twitter
    Hootsuite: Manage Multiple Accounts
    Hashtags.org: Track hashtag statistics
    SproutSocial: Manage Multiple Accounts
    Klout: Discover your influence
    Twittercounter: stats site
  • Measuring Effectiveness
    Is anybody paying attention to what you’re saying on Twitter?
    Number of followers = reach
    Retweets = endorsement of message
    @ Replies = engagement (sentiment?)
    Visits from links to posted in Tweets = acting on your Tweets
    © Ontario Real Estate Association
  • LinkedIn
    Business-oriented social networking site mainly used for professional networking.
    Build and sustain network
    Become a subject matter expert
    Drive website traffic
    Keep in touch
    © Ontario Real Estate Association
  • LinkedIn Tips
    Complete profile
    Photo, links, summary, specialities
    Unique URL
    Add applications
    Website – edit name (SEO)
    Edit your HEADLINE (enhance search)
    Know why you want to network
    Stay in touch with people who really know you
    Connections with people you don’t know but with whom you have something in common
    Connections for seeing, being visible and helping people connect
  • LinkedIn Tips
    3. Personalize your invitations
    4. Promote your activity, invite engagement
    Join relevant groups
    Find group members
    Search groups for relevant conversations
    Offer help and resources
    Showcase expertise, information
    Raise awareness for events, content, etc.
    © Ontario Real Estate Association
  • Extra LinkedIn Tips
    Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
    Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
    Use the search feature to find people by company, industry and city
    Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
    Post your presentations on your profile using a presentation application (slideshare).
    Find members and prospects through connections.
    Link to articles and content posted elsewhere, with a summary of why it’s valuable
    © Ontario Real Estate Association
  • © Ontario Real Estate Association
  • Measuring Effectiveness
    Weekly log
    Who’s viewed your profile
    Participation in groups
    LinkedIn Map
    © Ontario Real Estate Association
  • OREA Social Media Presence
  • Facebook
    Government Relations – www.facebook.com/oreagr
    Ontario Commercial Council - www.facebook.com/oreaocc
    Real Estate College –www.facebook.com/oreacollege
    Centre for Leadership Development –www.facebook.com/orealeadership
    OREA President – www.facebook.com/oreapres
    © Ontario Real Estate Association
  • Twitter
    Government Relations – www.twitter.com/oreagr
    Ontario Commercial Council – www.twitter.com/oreaocc
    OREA Centre for Leadership Development – www.twitter.com/orealeadership
    OREA President – www.twitter.com/oreapres
    © Ontario Real Estate Association
  • LinkedIn
    OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499
    OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874
    Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725
    © Ontario Real Estate Association
  • YouTube, FourSquare, Flickr
    Government Relations – www.youtube.com/oreagr
    OREA - http://foursquare.com/venue/1390604
    Government Relations – www.flickr.com/oreagr
    © Ontario Real Estate Association
  • Hands-On Training
    © Ontario Real Estate Association
  • Facebook
    Set up a Facebook profile and/or page
    Post (video, picture, comment, link)
    Create an event
    Customize your URL
    Like a post in the OREA blog
    © Ontario Real Estate Association
  • Twitter
    #Smtraining  use Hashtag
    DM  Direct Message
    RT (classic & new style)
    URL shorten  bit.ly
    Load an image
    Create a list
    Do a search
    Advanced search = search.twitter.com/advanced
    Tweet from the OREA blog
    © Ontario Real Estate Association
  • LinkedIn
    Create a 100% complete profile
    personalize website names (SEO), summary, edit your professional headline (Search), etc.
    Create a customized URL
    Join and post in a group
    Ask for a recommendation
    Personalize the request
    Add an application (twitter, slideshare, etc.)
    Update your status
    Post a summary of an article (why it’s useful)
    Rearrange your sections (toggle & move)
    © Ontario Real Estate Association
  • Hootsuite – Mobile & Desktop
    Manage Multiple Social Media Profiles
    Schedule messages
    Monitor mentions
    Build Reports
    Message multiple networks
    Track results
    © Ontario Real Estate Association
  • Thank you for attending #Smtraining
    © Ontario Real Estate Association