Social Media Training<br />#SMtraining<br />June 30, 2011<br />
© Ontario Real Estate Association<br />Social Media Training Outline<br />Social Media Overview (1 hour) <br />Facebook Pr...
© Ontario Real Estate Association<br />Social Media Training Outline<br />Hands-On Workshop (1.5 hours)<br />Setting Up Fa...
Facebook<br />The World is Obsessed with Facebook: http://bit.ly/j0mUUv<br />Why? <br />Advantages:<br />Branding, Engagem...
Facebook Profile versus Page<br />© Ontario Real Estate Association<br />Page<br /><ul><li>“Like”</li></ul>Profile<br /><u...
Facebook Profile<br />Individual Users<br />Put your “Face” on Facebook<br />Your name, picture, video of your kids, etc.<...
Facebook Page (Workplace)<br />Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a frie...
Facebook Page<br />Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page<br />Post ev...
Importance of Facebook Pages<br />Get your business to show up high in search engine positions as Facebook is a very popul...
Types of Facebook pages <br />© Ontario Real Estate Association<br />http://www.facebook.com/pages/create.php<br />
Discover Facebook Pages<br />http://www.facebook.com/pages/<br />© Ontario Real Estate Association<br />
Facebook Page Tips & Benefits<br /><ul><li>Get “liked” do not need accept requests
Good analytics on engagement</li></ul>Integrate with other activities<br />Add “Like” box to website or blog<br />Add Twit...
Highlight activity Facebook’s photo tools (get permission!)
Integrate with blog, Twitter, website
Link to news
Encourage responses and feedback</li></ul>Participate several times per day<br />Understand timeline flow<br />© Ontario R...
Measuring Facebook Effectiveness<br />Facebook Analytics Dashboard<br />“Insights” section of Fan Page; “See all”<br />Int...
Understanding Twitter<br />From Inception: Allows you to answer the question:<br />	“What are you doing?” in 140 character...
How to use Twitter<br />Hashtag (#) to track messages<br />Use D or DM in first character followed by account name to send...
What to Tweet?<br />Post Industry Tips<br />Builds credibility<br />Post Facts<br />Re-Tweeting<br />Part of the Social Co...
Twitter Tips<br />Keep you name as short as possible, easy to spell and remember<br />Set expectations in your bio<br />Pu...
Twitter Tips<br />Show you care in your profile (picture, background, bio)<br />Post several times a day<br />Most Twitter...
Harvesting Followers<br />Every follower is potentially a real and meaningful connection<br />If a Twitter user has jumped...
Retweets<br />Retweeting important news<br />When they Retweet, their network of followers will see the post as well<br />...
Twitter Tools<br />© Ontario Real Estate Association<br />Tweetdeck: Desktop version of Twitter<br />Hootsuite: Manage Mul...
Measuring Effectiveness<br />Is anybody paying attention to what you’re saying on Twitter?<br />Number of followers = reac...
LinkedIn<br />Business-oriented social networking site mainly used for professional networking.<br />Uses:<br />Build and ...
LinkedIn Tips<br />http://www.youtube.com/watch?v=JNl9RVrXLhM<br />Complete profile<br />Photo, links, summary, specialiti...
LinkedIn Tips<br />3.     Personalize your invitations<br />4.     Promote your activity, invite engagement<br />Join rele...
Extra LinkedIn Tips<br />Answer questions in Questions and Answers: show expertise without a hint of self-promotion.<br />...
© Ontario Real Estate Association<br />
Measuring Effectiveness<br />Measure<br />Weekly log<br />Who’s viewed your profile<br />Participation in groups<br />Link...
OREA Social Media Presence<br />Blogs:www.oreablog.comwww.homeownershipmatters.ca<br />
Facebook<br />Government Relations – www.facebook.com/oreagr<br />Ontario Commercial Council - www.facebook.com/oreaocc<br...
Twitter<br />Government Relations – www.twitter.com/oreagr<br />Ontario Commercial Council – www.twitter.com/oreaocc<br />...
LinkedIn<br />OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499<br />OREA - http://www.linkedin.com/groups?most...
YouTube, FourSquare, Flickr<br />YouTube:<br />Government Relations – www.youtube.com/oreagr<br />Foursquare:<br />OREA - ...
Hands-On Training<br />© Ontario Real Estate Association<br />
Facebook<br />Set up a Facebook profile and/or page<br />“Like”<br />Post (video, picture, comment, link)<br />Share<br />...
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Social media bod training

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OREA Board of Director's Social Media Training June 23, 2011.


• Facebook Profiles versus Pages
• Understanding Twitter
• Networking on LinkedIn
• OREA’s Social Media Presence


Blogs:
• www.oreablog.com
• www.homeownershipmatters.ca

Facebook:
• www.facebook.com/oreapres
• www.facebook.com/oreagr
• www.facebook.com/oreaocc
• www.facebook.com/oreacollege
• www.facebook.com/orealeadership

Twitter:
• www.facebook.com/oreapres
• www.twitter.com/oreagr
• www.twitter.com/oreaocc
• www.twitter.com/orealeadership

LinkedIn:
• OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499
• OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874


YouTube:
• www.youtube.com/oreagr

FourSquare:
• OREA - http://foursquare.com/venue/1390604

Flickr:
• www.flickr.com/oreagr

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  • BrandingCustomer engagementDrive website trafficReputation managementAccess to social worldViral EffectFeedback mechanism
  • Laptop and smartphones
  • http://www.smcitizens.com/2011/02/25/navigating-facebook-the-difference-between-profile-page-and-group/
  • Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users&apos; tweets—this is known as following and subscribers are known as followers.
  • http://www.youtube.com/watch?v=IzT3JVUGUzM
  • Social media bod training

    1. 1. Social Media Training<br />#SMtraining<br />June 30, 2011<br />
    2. 2. © Ontario Real Estate Association<br />Social Media Training Outline<br />Social Media Overview (1 hour) <br />Facebook Profiles versus Pages <br />Understanding Twitter <br />Networking on LinkedIn<br />OREA’s Social Media Presence<br />
    3. 3. © Ontario Real Estate Association<br />Social Media Training Outline<br />Hands-On Workshop (1.5 hours)<br />Setting Up Facebook Profiles and Pages<br />Creating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, Lists<br />Optimizing your LinkedIn Page, Growing Your Network, Using Groups<br />Using Hootsuite to Manage Multiple Social Media Profiles (if time permits)<br />
    4. 4. Facebook<br />The World is Obsessed with Facebook: http://bit.ly/j0mUUv<br />Why? <br />Advantages:<br />Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism<br />© Ontario Real Estate Association<br />
    5. 5. Facebook Profile versus Page<br />© Ontario Real Estate Association<br />Page<br /><ul><li>“Like”</li></ul>Profile<br /><ul><li>“Add as a friend”</li></li></ul><li>Facebook Profile (Home)<br />The Profile is your mandatory starting point. <br />This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” <br />The Facebook profile is about you, the individual. <br />Though you can build beneficial business relationships here, it’s intended to be more personal. <br />You canmix business and personalbyusing the Friends List feature.<br />you can send out status updates, photos and notes (extremely useful tool for both targeted marketing and reputation management).<br />The FB Profile limits you to 5000 friends <br />The average personal user has about 120 contacts.<br />© Ontario Real Estate Association<br />
    6. 6. Facebook Profile<br />Individual Users<br />Put your “Face” on Facebook<br />Your name, picture, video of your kids, etc.<br />Post updates, videos, pictures<br />Send messages, write on walls, and socialize<br />Should NOT be used as your business page (limit reach)<br />© Ontario Real Estate Association<br />
    7. 7. Facebook Page (Workplace)<br />Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor. <br />Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value. <br />All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients.<br />Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life. <br />With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses.<br />© Ontario Real Estate Association<br />
    8. 8. Facebook Page<br />Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page<br />Post events, videos, photos, specials, promotions<br />Encourage your fans to “like” you<br />Post testimonials<br />Spread the word about your business stories<br />© Ontario Real Estate Association<br />
    9. 9. Importance of Facebook Pages<br />Get your business to show up high in search engine positions as Facebook is a very popular website<br />Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at<br />Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page<br />© Ontario Real Estate Association<br />
    10. 10. Types of Facebook pages <br />© Ontario Real Estate Association<br />http://www.facebook.com/pages/create.php<br />
    11. 11. Discover Facebook Pages<br />http://www.facebook.com/pages/<br />© Ontario Real Estate Association<br />
    12. 12. Facebook Page Tips & Benefits<br /><ul><li>Get “liked” do not need accept requests
    13. 13. Good analytics on engagement</li></ul>Integrate with other activities<br />Add “Like” box to website or blog<br />Add Twitter tab<br />Keep your Wall open<br />Your turf<br />Interaction puts you in front of users’ networks<br /><ul><li>Use “favourites” function to build partnerships
    14. 14. Highlight activity Facebook’s photo tools (get permission!)
    15. 15. Integrate with blog, Twitter, website
    16. 16. Link to news
    17. 17. Encourage responses and feedback</li></ul>Participate several times per day<br />Understand timeline flow<br />© Ontario Real Estate Association<br />
    18. 18. Measuring Facebook Effectiveness<br />Facebook Analytics Dashboard<br />“Insights” section of Fan Page; “See all”<br />Interactions tab<br />Recent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impression<br />Post quality: feedback per impression<br />Activity: impressions over time<br />Engagement: feedback between posts<br />© Ontario Real Estate Association<br />
    19. 19. Understanding Twitter<br />From Inception: Allows you to answer the question:<br /> “What are you doing?” in 140 characters<br />“Tweet” <br />share information, comment, micro-blog, chat<br />text-based posts of up to 140 characters displayed on the user's profile page. <br />Follow anyone you find interesting<br />Allow prospects to follow you<br />Virtual “in-person” gathering<br />© Ontario Real Estate Association<br />http://bit.ly/lT1qGq<br />
    20. 20. How to use Twitter<br />Hashtag (#) to track messages<br />Use D or DM in first character followed by account name to send direct messages to someone<br />Use RT @accountname followed by a quote to retweet someone<br />© Ontario Real Estate Association<br />
    21. 21. What to Tweet?<br />Post Industry Tips<br />Builds credibility<br />Post Facts<br />Re-Tweeting<br />Part of the Social Community<br />Other stories and articles<br />Member tweets <br />Photos<br />Partners and Sponsors<br />Ask people questions <br />© Ontario Real Estate Association<br />
    22. 22. Twitter Tips<br />Keep you name as short as possible, easy to spell and remember<br />Set expectations in your bio<br />Purpose, how will be managed, content, response expectations<br />Know your symbols<br />@username = user will be identified that tagged<br />D username= Direct message (only users who follow you)<br /># = hashtag for event, news item<br />RT @username = Retweet (repost to show agree or want to share their content)<br />© Ontario Real Estate Association<br />
    23. 23. Twitter Tips<br />Show you care in your profile (picture, background, bio)<br />Post several times a day<br />Most Twitter users only look at the conversation happening in last few minutes<br />Share news-worthy links, content, blog<br />Be a resource. Listen, answer questions, give feedback. <br />Showcase your activities<br />Be a connector. By being there and following members who are there, you are connecting the members to each other.<br />Quality content is the primary reason people will follow you on Twitter<br />Surprise them<br />Make it easy to Retweet <br />© Ontario Real Estate Association<br />
    24. 24. Harvesting Followers<br />Every follower is potentially a real and meaningful connection<br />If a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least once<br />Review recent posts<br />Determine how you can make the most relevant connection<br />© Ontario Real Estate Association<br />
    25. 25. Retweets<br />Retweeting important news<br />When they Retweet, their network of followers will see the post as well<br />The exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting<br />© Ontario Real Estate Association<br />
    26. 26. Twitter Tools<br />© Ontario Real Estate Association<br />Tweetdeck: Desktop version of Twitter<br />Hootsuite: Manage Multiple Accounts<br />Hashtags.org: Track hashtag statistics<br />SproutSocial: Manage Multiple Accounts<br />Klout: Discover your influence<br />Twittercounter: stats site<br />
    27. 27. Measuring Effectiveness<br />Is anybody paying attention to what you’re saying on Twitter?<br />Number of followers = reach<br />Retweets = endorsement of message<br />@ Replies = engagement (sentiment?)<br />Visits from links to posted in Tweets = acting on your Tweets<br />© Ontario Real Estate Association<br />
    28. 28. LinkedIn<br />Business-oriented social networking site mainly used for professional networking.<br />Uses:<br />Build and sustain network<br />Become a subject matter expert<br />Drive website traffic<br />Recruiting<br />Keep in touch<br />http://www.youtube.com/watch?feature=player_profilepage&v=AIrC2ZzJToA<br />© Ontario Real Estate Association<br />
    29. 29. LinkedIn Tips<br />http://www.youtube.com/watch?v=JNl9RVrXLhM<br />Complete profile<br />Photo, links, summary, specialities<br />Unique URL<br />Add applications<br />Website – edit name (SEO)<br />Edit your HEADLINE (enhance search)<br />Know why you want to network<br />Stay in touch with people who really know you<br />Connections with people you don’t know but with whom you have something in common<br />Connections for seeing, being visible and helping people connect<br />
    30. 30. LinkedIn Tips<br />3. Personalize your invitations<br />4. Promote your activity, invite engagement<br />Join relevant groups<br />Find group members<br />Search groups for relevant conversations<br />Offer help and resources<br />Showcase expertise, information<br />Raise awareness for events, content, etc.<br />© Ontario Real Estate Association<br />
    31. 31. Extra LinkedIn Tips<br />Answer questions in Questions and Answers: show expertise without a hint of self-promotion.<br />Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.<br />Use the search feature to find people by company, industry and city<br />Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.<br />Post your presentations on your profile using a presentation application (slideshare).<br /> Find members and prospects through connections.<br />Link to articles and content posted elsewhere, with a summary of why it’s valuable<br />© Ontario Real Estate Association<br />
    32. 32. © Ontario Real Estate Association<br />
    33. 33. Measuring Effectiveness<br />Measure<br />Weekly log<br />Who’s viewed your profile<br />Participation in groups<br />LinkedIn Map<br />http://www.youtube.com/watch?v=PC99Nw2JX8w&NR=1<br />© Ontario Real Estate Association<br />
    34. 34. OREA Social Media Presence<br />Blogs:www.oreablog.comwww.homeownershipmatters.ca<br />
    35. 35. Facebook<br />Government Relations – www.facebook.com/oreagr<br />Ontario Commercial Council - www.facebook.com/oreaocc<br />Real Estate College –www.facebook.com/oreacollege<br />Centre for Leadership Development –www.facebook.com/orealeadership<br />OREA President – www.facebook.com/oreapres<br />© Ontario Real Estate Association<br />
    36. 36. Twitter<br />Government Relations – www.twitter.com/oreagr<br />Ontario Commercial Council – www.twitter.com/oreaocc<br />OREA Centre for Leadership Development – www.twitter.com/orealeadership<br />OREA President – www.twitter.com/oreapres<br />© Ontario Real Estate Association<br />
    37. 37. LinkedIn<br />OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499<br />OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874<br />Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725<br />© Ontario Real Estate Association<br />
    38. 38. YouTube, FourSquare, Flickr<br />YouTube:<br />Government Relations – www.youtube.com/oreagr<br />Foursquare:<br />OREA - http://foursquare.com/venue/1390604<br />Flickr:<br />Government Relations – www.flickr.com/oreagr<br />© Ontario Real Estate Association<br />
    39. 39. Hands-On Training<br />© Ontario Real Estate Association<br />
    40. 40. Facebook<br />Set up a Facebook profile and/or page<br />“Like”<br />Post (video, picture, comment, link)<br />Share<br />Create an event<br />Customize your URL<br />Like a post in the OREA blog<br />© Ontario Real Estate Association<br />
    41. 41. Twitter<br />#Smtraining  use Hashtag<br />Follow<br />DM  Direct Message<br />RT (classic & new style)<br />URL shorten  bit.ly<br />Load an image<br />Create a list<br />Do a search<br />Advanced search = search.twitter.com/advanced<br />Tweet from the OREA blog<br />© Ontario Real Estate Association<br />
    42. 42. LinkedIn<br />Create a 100% complete profile<br />personalize website names (SEO), summary, edit your professional headline (Search), etc.<br />Create a customized URL<br />Join and post in a group<br />Ask for a recommendation<br />Personalize the request<br />Add an application (twitter, slideshare, etc.)<br />Update your status<br />Post a summary of an article (why it’s useful)<br />Rearrange your sections (toggle & move)<br />© Ontario Real Estate Association<br />
    43. 43. Hootsuite – Mobile & Desktop<br />Manage Multiple Social Media Profiles<br />www.hootsuite.com<br />Schedule messages<br />Monitor mentions<br />Build Reports<br />Message multiple networks<br />Track results<br />© Ontario Real Estate Association<br />
    44. 44. Thank you for attending #Smtraining <br />© Ontario Real Estate Association<br />

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