Of the 400 Million Users... <ul><li>There are: </li></ul><ul><li>221 million bloggers </li></ul><ul><li>272 million IM users </li></ul><ul><li>265 million online gamers </li></ul>Image Source: Elmiurry, Flickr
And Yes, Are all censored in China. Source: Merritt Colaizzi, Social Media in China
So how is social media growing so much? Image Source: QuoinMonkey, Flickr
Enter: BBS (Bulletin Board System) China’s Heart of Social Media. Image Source: QQ website
BBS sites such as: Allow users to upload images , videos , and more on an anonymous forum. Image Source: 51 website Image Source: QQ website
Information is circulated essentially Through word of mouth. Image Source: J-P De Clerck
Similar to our Social Media, BBS sites are linked to numerous Chinese equivalent sites like Facebook and Youtube . Image Source: Ogilvy China
These equivalent sites are quite different than their counterparts. Image Source: Pulsarwallpapers
BBS is becoming so popular, Most sites have created virtual currency so users can trade online content.
Now, Tencent is an example to the West… Of how to Monetize Social Media. Image Source: Ad Solver Blog
China’s technological capabilities are rapidly growing And the Chinese people are embracing every aspect. Pretty soon the Western world will be the one struggling to keep up…
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