Amazon Target Research

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Amazon Target Research

  1. 1. AMAZON TARGET RESEARCH
  2. 2. JAMES BOND – SEQUELS. James Bond is one of the most popular action franchises of all time which is shown here in the ‘Frequently bought together’ section where the other three movies are all also par of the James Bond series. However they are in no order. The Frequently bought together section consists of a number of movies that are often bought together through Amazon
  3. 3. SHOOTER. Shooter was the first film to come up in Amazon when I typed in ‘Action films’. In its ‘frequently bought together’ section it features another action movie. ‘Green zone’. With Relation to our questionnaire this could suggest that a lot of people buy there DVDs based on key actors or actresses. In this case Mark Walberg and Matt Damon.
  4. 4. GREEN ZONE Although Amazon suggested that Green zone was frequently bought with ‘Shooter’ when I clicked on Green Zone it suggested that it is frequently bought with ‘Hurt locker’ and ‘Inglorious Basterds’. It is obvious that Amazon are trying to sell as many DVDs as possible by linking each DVD to another. These two films are yet again, linked to entirely different films. However it does tell us that Customers who buy action movies online generally buy more than one at a time and only buy action movies. They don’t tend to buy more
  5. 5. BOX SETS The Bourne Trilogy is possible on of the only rivals to James Bond in terms of a single spy working alone. However my research on Amazon shows me that when consumers buys a box set they buy other box sets with it. However as ‘Harry Potter’ is a Fantasy film these customers do not necessarily stick within the walls of the Action genre. A Box set it typically expensive but per unit you get the DVDs cheaper.
  6. 6. GENERATIONS. Gladiator is a film set centuries ago when the Roman Empire was at its peak. My research here shows me when someone is going to buy a film from a long time ago they don’t tend to skip across generations. For example the film frequently bought with Gladiator is Braveheart. A film also fort with medieval weapons such as swords.

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