Mobile first: A future friendly approach to UX design
Mobile + Location Based Design Process
1. mobile + location
based design
george t hayes
Tuesday, October 12, 2010
2. objectives
mobile market + history
location based services
my design process
power of these technologies
brainstorming session
Tuesday, October 12, 2010
4. Auditory Feedback Delivery
user experience design
System. A 3D soundscape
overlays the sounds in the
immediate environment with
positional information about the
central point. Both its distance
and its azimuth are simulated.
interfaces + experiences
design
Buddy Bearings
development
Small Computer with
GPS and Accelerometer
that connects with Satellite
business
and other Users
user needs
illustration of a user interacting with a product
Tuesday, October 12, 2010
5. mobile + location based services
mobile location based services
iPhone 4 + htc evo
Tuesday, October 12, 2010
6. mobile history
first mobile phone in the ‘60s
first cell phone in the ‘70s
car phone in the ‘60s commercially available in the ‘80s
wide acceptance in the ‘90s
martin cooper + motorola dynatec
Tuesday, October 12, 2010
7. the smartphone
first smartphone in the ‘90s
wide acceptance in the ‘00s
mobile telephony
mobile computing
ibm simon
Tuesday, October 12, 2010
8. the mobile market
verizon + at&t + sprint
234 million US mobile users
samsung + lg + motorla
53.4 million US smartphone users
contested verizon ad from 2009
rim + apple + google
texting + browsing + apps
Tuesday, October 12, 2010
9. where are things going?
cloud
focused
mobile
mossberg + swisher + jobs at D8
Tuesday, October 12, 2010
10. location based services
utilities: yelp + urban spoon
gaming: foursquare + gowalla
social networking: facebook + loopt
dodgeball + google latitude + foursquare
Tuesday, October 12, 2010
11. business interests
local advertising
customer retention
local sales
business owner checks foursquare account
Tuesday, October 12, 2010
12. human interests
twitter as a tool to organize
youtube + mobile video recording
potential for live broadcasting
2009 iranian protests
Tuesday, October 12, 2010
13. design: finding a need
thinking of problems
talking to potential users
envisioning potential use cases
initial concept sketches
Tuesday, October 12, 2010
14. design: exploring solutions
contextual exploration
ethnographic research
divergent ideation
high fidelity sketch
Tuesday, October 12, 2010
15. design: testing solutions
user testing of prototypes
contextual testing for mobile
user testing with a paper prototype
Tuesday, October 12, 2010
16. design: focusing the solution
mobile app can’t have it all
power in simplicity
converging
wireframe sketch
Tuesday, October 12, 2010
18. design: creating the solution
high fidelity prototyping
continued user testing
refinement of the product
high fidelity prototype
Tuesday, October 12, 2010
19. design: releasing the solution
release doesn’t mean done
iterative release cycle
always room to improve
apple app store
Tuesday, October 12, 2010
20. location based power
web being compartmentalized
appliances not applications
knowledge is power
wired magazine cover
Tuesday, October 12, 2010
21. what now?
be a designer
easier to create: libraries + web based
android tools: i’m driving app
google android icon
Tuesday, October 12, 2010
22. what can i do?
be an advocate
net neutrality
privacy + surveillance
google + verizon + net neutrality
Tuesday, October 12, 2010
23. change the future
Buddy Bearings
Technical Implementation
use case sketch
Tuesday, October 12, 2010
24. thank you
copy of presentation + references
georgethayes.com
Tuesday, October 12, 2010
