These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture. Show brain on drugs and drinking PSAAsk:Why are these important? How connected to your life?
Brain storming activityMindmeister-5 Min - Create mind map that includes shows the main parts of the PSA production process. Add content to map as students shout out in class.
LibGuides Link BoxFind a PSA you really like as groupWhat was the PSA about?What was the purpose?Who is the audience?How was it filmed-media used?Think about who were the key characters of the PSA and the scenery.Who sponsors the most PSA’s, businesses, organizations, the government? Where are the messages coming from?20 minutes
Use worksheet-group activity for goal and target audienceTake break
A hook is whatever you use to grab the viewer's attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA. List all the possible messages you'd like to get into the public mind, and then decide on the one or two most vital points.Library ID Video: http://youtu.be/YYmoEzhvdVA“I learned it from watching you” http://youtu.be/PEojLBUPzLY
Instructor guided searches
Definition-A narrative or outline form that describes the entire production from the point of view of the learner. Organize you notes-Use “Roots and Shoots Step4”Intro-Tell what your topic isBody-Reasons and facts why your topic is importantClosing-Persuade audience to take actionCredits-List sources and references, provide contact information
2 ways of developing pre-production ideasShow how we storyboard and script together
Show script example from LibGuide
Demonstrate Creative Commons searching and how to citeShow Shots needed list from LibGuide
PSA VIDEO PRODUCTIONSESSION 1: PRE-PRODUCTION Sean Cordes Justin Georges Malpass Library Instruction 2012 http://wiu.libguides.com/psaworkshop
What are public service announcements and what is their function?How many of these phrases ring a bell? "This is your brain. This is your brain on drugs. Any"Friends is learn afriends drive drunk.“ "A mind dont let lot from a waste." "You could a terrible thing to dummy." questions?"
Purpose of the lessonWhether you have experience with viewing PSA’s andcreating them, this lesson will discuss the function of PSA’sand how they have helped to raise awareness on differenttopicsAfter review of this lesson, you will be able to: • Recognize the elements and purpose of PSAs • Recognize how to identify key scenes and characters • Recognize how to outline a PSA • Recall the storyboarding process • Recall the script writing process
PSA Definition• PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.• Public service announcements, or PSAs, are short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file and given to radio and television stations.• The most common topics of PSAs are health and safety• A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling. The range of possible topics has expanded over time.• It was much harder before to get message out, but now its much easier with YouTube to self publish a PSA.• PSA’s are often controversial or about controversial issues
The PSA Design ProcessWhat steps go into making a PSA video? goo.gl/4yAh7These are the parts of the PSA design process: • Select a PSA topic • Determine goal of PSA • Determine target audience • Identify key scenes and characters • Outline the PSA • Storyboard • Write Script • Audio Production • Video production • Post-production • Share a video via the web • Produce a video DVD
What do you know already?Lets work in groupsThink about what types of PSA’s you’ve seen in the past.Select one that interests your group and why?Use example PSA’s from LibGuide Present PSA to the class
Are you ready to start planning your PSAvideo?This part of the lesson will help you identify elements ofvideo pre-production including: • Determine what your subject is • Determining the goal • Determining the target audience • Outlining • Scripting • Assigning roles • Practicing the script
Determining the Subject & Goal• What issue are you speaking about?• Have a group discussion about what issues are important to you• Ask yourself reflecting questions: • What do you want it to accomplish? Once you know the goal, then you can figure out how the PSA can achieve it. • Why is this important?
Determining the Target Audience• Who is this aimed at?• What type of people are you hoping to reach through your PSA?• This will help you focus in both your desired media outlets, and also upon your PSA content.• How will this message help them?
Goal and Target Audience ExampleTexting and Driving PreventionGoal: Convey the message thattexting while driving isn’tmultitasking, it’s essentiallydriving blind.Target audience: This campaign targets young adult driverswith a focus on texting and driving prevention. Young adultslive in a connected world where multitasking is the norm.This manifests in the car where they recognize texting anddriving is dangerous, but do it anyway.
Some more tips • Questions to think about when determining goal: • Your first question must be, “Is this message important enough to broadcast?” • Your second question must be, “Is this message relevant to the broadcast audience?” • Deliver one core message • Use clarity-communicate well • Decide how controversial you want to be • Keep it simple Lets work in groups on the subject, goal and target audience worksheet located in LibGuides Refer to “Step 1: Subject-Roots and Shoots”
Planning the outline• Choose points to focus on.• Identify key scenes and characters• Dont overload the viewer with too many different messages.• Make it interesting-Use a catch phrase and hooks• Discuss with your group how you would like to produce your videos. • People speaking about the subject, a skit, or record voices to be played with images and video.• Get an idea of what media will need created
Gather Information• Pull information from sources that address the leading questions.• Keep track of sources• .org, .edu, .gov sites can be very useful• Example [your term here] site:org• Check your facts. Its extremely important for your PSA to be accurate.• Is the information up to date? Lets work on gathering some information Refer to “Step 2: Notes-Roots & Shoots”
Writing the outline• Not word-for-word narration, but only the summary content of the narration.• Decide location or setting• Decide style: Interview, Documentary, Man-on-the-street, Flashback, Talk Show, News, Training, Advertisement, Infomercial• Decide tone: Humorous, Serious, Light-hearted, Matter-of- fact, Sad, Mad• Keep the length in mind! Can you do everything in 30 secs? 60 secs?Write Outline-group activity use outline worksheet in Libguide Organize your notes (see Roots and Shots Step 4)
Storyboard if necessary• Create a sequence of drawings and directions that represent your PSA topic• Shot log-what type of shot needed
Write Script • Create a 30-60 second script of the spoken dialog • Can write 2-column script-see example • Use Real language • Don’t have to have a lot of dialogue • Only narrator dialogue? • Use Emotion • Make it personally relatable • Practice Script prior to next session • Assign Voice and acting rolesLength of PSA 10 seconds 15 seconds 20 seconds 30 secondsNumber of Words 20-25 words 30-35 words 40-50 words 60-75 words Refer to “Step 5: Script-Roots & Shoots”
Things to think about for next timeGather Media• Need a completed script• Identify images, video and music to be included in video (royalty free? write down sources)• Get an idea of what media will need created • Make a shot list what shots will be taken • Medium range, long range, etc• Bring flash drive• Checklist and additional resources (Step 6: Roots and Shoots)• We’ll start video development process (iMovie, etc)