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The future of Digital Marketing.       Personal Targeting        = I am my media
The Present &Future ofDigital Marketing
Agenda• The Past  • Where have we been?                              Thru the lens of:  • The survivors                   ...
The Past:DotCom Madness What happened?  Who survived?
So, What Was Marketing 1.0?                        Dial-upi-thatSPAMTelemarketing vortals           adware                ...
Web 1.0: The Highs & Lows•   1986: Internet formed•   1990: iMdb launches in Usenet•   1992: WWW launched•   1995: Netscap...
What was Web 1.0?   “Read Only” = Brochure-ware
What was Mobile 1.0?      Talk + Text   = Mobile Phones
What was the Social Grid 1.0?   6 degrees of separation = You‟re in my contact list
What was Advertising 1.0? Links + Listings + Banners +   Pop-ups + Buttons + Spam= Ad Nauseum + Inbox Invasion
What was Shopping 1.0?  Limited Interactivityperception         reality= eCatalog eCommerce
Info Superhighway Roadkill
The Survivors
Lessons Learned   Start with a Business Model   And then a A Business PlanOrder & Process beats Fast & Loose      Substanc...
The Present: Digital Marketing2.0         What‟s Happening?          Who‟s Thriving?
So, What‟s Marketing 2.0?mash-upsweb services    mobile   VoIP call centres                            rich media         ...
Web 2.0: The Highs & Lows
What‟s Web 2.0?       “Read/Write”= The Customer Strikes Back
What‟s Mobile 2.0?Talk + Text + Web + Media + Apps       = Mobile Devices
What‟s the Social Grid 2.0? one degree of separation= We‟re all just a click away
What‟s Advertising 2.0?Contextual & Behavioural Targeting         = Ad Relevance
What‟s Shopping 2.0?Customer Ratings, Reviews &     Recommendations      = weCommerce
The Code of        QUALITYthe Road      People want cool stuff                   ACCESS               Make it easy to find...
The Thrivers: bits
The thrivers: atoms
Enough Already The 2.0 World is changing the way we do everything!Shop Find                    Travel Watch               ...
Lessons Learned    The customer is always right  Your customers are your brandCustomers expect choice and controlWOM is th...
The Future:Marketing 3.0Where‟s it going? Who‟s driving?
Marketing 3.0?     ?
Web 3.0?  “Read/Write/Execute”= The Customer Customizes
Mobile 3.0?The whole world in my hands                 = My Device is Me
the Social Grid 3.0?  zero degrees of separation= I‟m the centre of my universe
Advertising 3.0?Personal Targeting = I am my media
Shopping 3.0?Preferential Personal Purchasing Power                          = meCommerce
The Drivers: Leading the Pack
How to Get Ahead       Open       Invite       Listen        Ask      Respond       Share Question the Macro Observe the M...
PUSH  PULL
EBriks-Digital Marketing Trendes for 2013
EBriks-Digital Marketing Trendes for 2013
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EBriks-Digital Marketing Trendes for 2013

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EBriks-Digital marketing is an evolutionary discipline shaped by creativity and technology.Digital marketing offers you amazing opportunities to fuel your business growth.Digital marketing is increase the bussiness growth.If you want to more info then please on visit www.ebriks.com

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Transcript of "EBriks-Digital Marketing Trendes for 2013"

  1. 1. The future of Digital Marketing. Personal Targeting = I am my media
  2. 2. The Present &Future ofDigital Marketing
  3. 3. Agenda• The Past • Where have we been? Thru the lens of: • The survivors • The Marketing Tools• The Present • The Web • Where are we now? • The Mobile Space • The thrivers • The Social Grid• The Future • Advertising • Where are we going? • Shopping • The drivers
  4. 4. The Past:DotCom Madness What happened? Who survived?
  5. 5. So, What Was Marketing 1.0? Dial-upi-thatSPAMTelemarketing vortals adware SPAM SPAM DM TV What’s New! e-this eMail WEB Flash Animationsdot.com Radio portals hortals SPAM SPAM SPAM About UsPORN Blinking BannersPop-ups Contact Us dot.gone links SPAM Directories spywareWhat’s SPAM HotBrochureware SPAM Press SPAM
  6. 6. Web 1.0: The Highs & Lows• 1986: Internet formed• 1990: iMdb launches in Usenet• 1992: WWW launched• 1995: Netscape IPO, craigslist founded• 1996: Flash 1.0• 1997: Steve Jobs rejoins Apple, first „weblog‟• 1998: Microsoft Anti Trust• 1999: Y2K panic, Blogger launched• 2000: The Crash, Napster sued• 2001: The Meltdown
  7. 7. What was Web 1.0? “Read Only” = Brochure-ware
  8. 8. What was Mobile 1.0? Talk + Text = Mobile Phones
  9. 9. What was the Social Grid 1.0? 6 degrees of separation = You‟re in my contact list
  10. 10. What was Advertising 1.0? Links + Listings + Banners + Pop-ups + Buttons + Spam= Ad Nauseum + Inbox Invasion
  11. 11. What was Shopping 1.0? Limited Interactivityperception reality= eCatalog eCommerce
  12. 12. Info Superhighway Roadkill
  13. 13. The Survivors
  14. 14. Lessons Learned Start with a Business Model And then a A Business PlanOrder & Process beats Fast & Loose Substance beats Style
  15. 15. The Present: Digital Marketing2.0 What‟s Happening? Who‟s Thriving?
  16. 16. So, What‟s Marketing 2.0?mash-upsweb services mobile VoIP call centres rich media widgets m-this file-sharingPOD AdWords iP-thateCRM playlists tags integrationwireless WiFivideo API Social networks iPTV RSS 3GGPS targeted banners BroadbandVOiP virtual worldsWIKI blogs AI searchAJAX user-generated POS
  17. 17. Web 2.0: The Highs & Lows
  18. 18. What‟s Web 2.0? “Read/Write”= The Customer Strikes Back
  19. 19. What‟s Mobile 2.0?Talk + Text + Web + Media + Apps = Mobile Devices
  20. 20. What‟s the Social Grid 2.0? one degree of separation= We‟re all just a click away
  21. 21. What‟s Advertising 2.0?Contextual & Behavioural Targeting = Ad Relevance
  22. 22. What‟s Shopping 2.0?Customer Ratings, Reviews & Recommendations = weCommerce
  23. 23. The Code of QUALITYthe Road People want cool stuff ACCESS Make it easy to find OPENNESS Don‟t bullsh*t CONTROL Let them play with it
  24. 24. The Thrivers: bits
  25. 25. The thrivers: atoms
  26. 26. Enough Already The 2.0 World is changing the way we do everything!Shop Find Travel Watch Date BankWork Stay up to dateMeet Communicate LearnSearch Interact entertain Play Listen Evaluate Find info
  27. 27. Lessons Learned The customer is always right Your customers are your brandCustomers expect choice and controlWOM is the best form of advertising
  28. 28. The Future:Marketing 3.0Where‟s it going? Who‟s driving?
  29. 29. Marketing 3.0? ?
  30. 30. Web 3.0? “Read/Write/Execute”= The Customer Customizes
  31. 31. Mobile 3.0?The whole world in my hands = My Device is Me
  32. 32. the Social Grid 3.0? zero degrees of separation= I‟m the centre of my universe
  33. 33. Advertising 3.0?Personal Targeting = I am my media
  34. 34. Shopping 3.0?Preferential Personal Purchasing Power = meCommerce
  35. 35. The Drivers: Leading the Pack
  36. 36. How to Get Ahead Open Invite Listen Ask Respond Share Question the Macro Observe the Micro
  37. 37. PUSH PULL
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