Market Research Firm Upstate NY

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This is a chart explaining the trade-off between margin of error and cost of fieldwork. Research & Marketing Strategies (RMS) is a market research firm in Upstate, NY.

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Market Research Firm Upstate NY

  1. 1. Margin of Error and Survey Completes www.RMSresults.com10% 9.8% Margin of Error9% $1,034 Represents Incremental Cost8% ($3,000) Divided by Percentage Point Reduction in Margin of Error $2,5007% $3,750 6.9% $6,0006% $7,500 $10,000 5.7% $15,0005% $15,000 4.9%4% 4.4% 4.0%3% 3.7% 3.5% 3.3% 3.1%2%1% Cost for Survey Completes (Incremental Cost = $3,000) $3,000 $6,000 $9,000 $12,000 $15,000 $18,000 $21,000 $24,000 $27,000 $30,0000% 100 200 300 400 500 600 700 800 900 1000 Number of Completes

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