2012 Market Research Trends

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This is a list of 10 market research trends that will impact RMS and our clients in 2012. RMS is a market research firm in Upstate NY.

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  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • Designating one go-to person as your blog administrator. This centralized person should be in charge of proofing and signing off on newly posted blogs. Multiple staff should be included in content building however. Utilize guest bloggers when you have time – people outside of your core team. Other department managers, Presidents, etc. Adding these new posts will keep the content fresh and new. So on top of myself, Vance, and Chris being the regular authors, we’ve also involved Mark (our President), Susan and Megan (our Healthcare managers), and business development associates. When you get busy with project work one week you are going to want to make sure you can pull resources from somewhere else to post a blog, rather than not do one at all.
  • 2012 Market Research Trends

    1. 1. 2012 Market Research Trends 15 East Genesee St. Suite 210, Baldwinsville, NY 13027
    2. 2. 1 2012 Market Research Trends What follows is a list of ten new or ongoing trends that are likely to have an impact on RMS and/or its clients in the coming year. Some of them will have definite and profound effects on our business. Others are topics being talked about in the market research community that may or not emerge as an issue, but should still be monitored.
    3. 3. 2 1) Tight Market Research Budgets <ul><li>Economic analysts have projected a weak economy in 2012. </li></ul><ul><li>Federal Reserve Chairman Ben Bernanke has predicted that growth next year will be &quot;frustratingly slow.&quot; </li></ul><ul><li>The floundering economy will continue to put downward pressure on marketing (and, by extension market research) budgets and make companies less likely to undertake new initiatives that might lead to growth in research activity. </li></ul>
    4. 4. 3 2) Online Research Communities <ul><li>Market research online communities (MROCs) are a method of qualitative research that involves monitoring online communities such as message boards or social networks to see how participants interact with one another regarding a brand, issue, service etc. </li></ul><ul><li>High profile examples include MyStarbucksIdea.com and MyKmart.com. </li></ul><ul><li>Such communities share some of the same approaches and underlying assumptions as crowdsourcing. </li></ul>
    5. 5. 4 3) Online Panels <ul><li>The use of online panels has been a trend in survey research for some time now and has achieved mainstream acceptance as a common, fast, viable, and cost effective data collection strategy. </li></ul>
    6. 6. 5 4) Continued Erosion of Landline Telephone Use <ul><li>In 2007, the number of cell phone only households surpassed the number of landline only households. </li></ul><ul><li>25% of households had no landline service and only cell phone service (2% of households had no telephone service of any type). For certain subgroups in the population, the numbers were higher: </li></ul><ul><li>This has enormous implications for the administration of telephone surveys, namely: decreased incidence rates, disproportionate demographic representation in sampling, and decreasing credibility within the market research community and many clients. </li></ul>“ I purchased one of those cellular telephones, but I can’t find the phone jack on it.”
    7. 7. 6 5) Mobile Phones as a Research Platform <ul><li>According to a white paper from Kinesis Survey Technologies, U.S. smartphone penetration was at 23% in 2Q 2010, and U.S. mobile Internet users grew from 50.9 million (16.7% of the population) in 2008 to 85.5 million (27.6%) in 2010. </li></ul><ul><li>The number of mobile Internet users is projected to surpass the number of desktop Internet users as early as 2013. This is a trend that cannot be ignored and there are implications for the way we construct and format online surveys. </li></ul>Initial prototype of Apple’s iPhone.
    8. 8. 7 6) Mainstreaming of Social Media as Communication <ul><li>The growth of social networking sites such as Facebook, Twitter and YouTube has enormous implications for RMS both in terms of how the company markets itself and in the kinds of research topics and approaches clients will expect RMS to deliver. </li></ul><ul><li>The social media landscape is rapidly changing with new sites and additions to sites emerging all the time, and as such it is a field with which RMS needs to constantly keep a finger on the pulse. </li></ul>
    9. 9. 8 7) Increased Automation of Data Reporting <ul><li>Automated reporting is a trend in many data-intensive businesses, including market research. There are a large number of vendors who provide report automation as either an outsourced service or as an application that the user can run by themselves as needed. </li></ul><ul><li>As RMS’s business volume increases and/or the approach evolves into a more consultative role rather than one in which report documents are seen as the main deliverable, partial or in some cases full report automation may become a necessity for generating monthly dashboards other such documents, freeing up more time for pure analysis and strategy/recommendation development. </li></ul>RMS Research Analyst in 2014.
    10. 10. 9 8) Survey Gamification <ul><li>Gamification involves applying game design thinking to non-game applications to make them more fun and engaging. The field is very much in its infancy now but is expected to grow as a new generation with shorter attention spans, a high experience level with video games, and heavy use of online social networks becomes a larger share of consumers. </li></ul>Future RMS panel member.
    11. 11. 10 9) DIY Market Research <ul><li>A combination of limited marketing budgets and the proliferation of simplified online survey software such as Survey Monkey and Zoomerang have made do-it-yourself research a tempting option for many firms. </li></ul><ul><li>The resources available to the DIY market researcher have increased as well. In October 2011, research-live.com reported Survey Monkey had added an audience panel of 350,000 U.S. members to the list of services it offers customers. </li></ul>
    12. 12. 11 10) Spanish Language Proliferation <ul><li>Census 2010 revealed that the Hispanic population of the U.S. grew 43% between 2000 and 2010, over four times the growth rate of the population as a whole during that time. </li></ul><ul><li>While not all American Hispanics speak Spanish as their primary language (or even at all), a significant percentage do. It is estimated that there are over 44 million Spanish speakers in the United States. </li></ul>
    13. 13. 17 2012 Market Research Trends Questions? Our Blog: www.RMSBunkerBlog.Wordpress.com Our Twitter Handle: @RMS_Research Our Website: www.RMSresults.com

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