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Where is the balance between user experience and rich media

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This Presentation highlights a few areas where uses of Rich Media can benefit the user experience, whilst also ensuring it's not mis-used.

This Presentation highlights a few areas where uses of Rich Media can benefit the user experience, whilst also ensuring it's not mis-used.

Published in: Design, Technology

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  • 1. Where is the balance between user experience and rich media? Presented by @georgeioannou
  • 2. What is Rich Media? Content and technology which enriches a users experience online. •  Animation (HTML5/CSS3, JavaScript) •  Banners (animated/flash) •  Virtual Catalogues •  Rotating Product Images •  Video Content •  Social Media Integration •  Games •  Augmented Reality •  Many More…
  • 3. Attract or Distract?
  • 4. To Help Find the Balance… •  Know your audience •  Know their expectations •  Make the site relevant Use  Persona  Driven  Design   Image  source:  h4p://blog.kissmetrics.com  
  • 5. To Help Find the Balance… •  Tackle User Experience •  Ask questions on positioning global framework and content Use  Wire  Framing   Image  source:  h4p://blog.kissmetrics.com  
  • 6. In Truth… •  The balance between User Experience and Rich Media is Unique to each business •  What works for one might not work for another •  Don’t use “Industry Expertise” solely to make decisions.
  • 7. Some Good Examples…
  • 8. Some Good Examples…
  • 9. Some Good Examples…
  • 10. Some Good Examples…
  • 11. Some Good Examples…
  • 12. Some Good Examples…
  • 13. How to Ensure you Attract and Not Distract…
  • 14. Trust Nothing, Test Everything! •  Don’t rely on expertise •  Start A/B and multivariate testing –  Test multiple page layouts –  Navigation and common parts –  Optimise content, special offers etc. –  Segment and target
  • 15. Handy Tools
  • 16. Handy Tools… Other similar products are available •  UX Pin •  http://uxpin.com/ •  Wireframe Editor •  Collaborate in Real-time •  Upload Files, Personas etc...
  • 17. •  Google Tools •  http://www.google.com/ Too many features to mention! Handy Tools… Other similar products are available
  • 18. l  Feng-GUI l  www.feng-gui.com l  Optimise layouts l  Identify weak spots & improve performance l  Location of brand and branding effectiveness Handy Tools… Other similar products are available
  • 19. l  Loop11 l  www.loop11.com l  Create professional usability tests in minutes l  Conduct remote user testing l  See the results of your user test online – instantly Handy Tools… Other similar products are available
  • 20. Handy Tools… Other similar products are available l  Clicktale l  www.clicktale.com l  Visitor recordings l  Mouse movement heat maps l  Attention heat maps l  Click heat maps
  • 21. •  Five Second Test •  http://fivesecondtest.com/ l  UI feedback l  Fine tune design l  Extracts the frequent keywords places in to graph Handy Tools… Other similar products are available
  • 22. Thanks for listening! Next… Follow us @digitalandwise Read our blogs at www.digitalandwise.com Email me at george@digitalandwise.com Even better come over later and say hello. Thank you for listening @georgeioannou http://www.linkedin.com/in/georgeioannou

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