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Online Marketing tools thatdont cost the earthPresented by:George IoannouHead of Creative  StrategyMaginus
Setting the scene...                            Over 13 years                             eCommerce industry             ...
What Ive found    Many site owners are hungry for information    Cost saving during economic downturn    Tools to help ...
Feng-GUI    www.feng-gui.com    Optimise layouts    Identify weak spots      improve performance    Location of brand ...
Loop11     www.loop11.com    Create professional     usability tests in minutes    Conduct remote user     testing    ...
Clicktale    www.clicktale.com    Visitor recordings    Mouse movement heatmaps    Attention heatmaps    Click heatmaps
Chalkmarkhttp://  www.optimalworkshop.com/  chalkmark.htm    Set Tasks    Invite participation (via url)    View result...
Fivesecondtesthttp://fivesecondtest.com/    UI feedback    Fine tune design    Extracts the frequent keywords     places...
Website Graderhttp://websitegrader.com/    Identify SEO issues    Analyzes 22 key indicators of     SEO     On Page and...
Open Hallwayhttp://www.openhallway.com/    Record users from anywhere -     remotely or locally.    Share video results ...
Feefohttp://www.feefo.com/    Customer feedback system    Instant match back to order     feedback    Promote service b...
Payvment    www.payvment.com    www.facebook.com/payvment    Gives the ability to sell through     facebook    Fan pro...
Google Analyticshttp://www.google.com/analytics/    Custom Reports    Ecommerce reporting     Track Goals    Visualisa...
Google Website Optimizerwww.google.com/ websiteoptimizer    Choose the pages and content     to test    Test these chang...
Thanks for listening!George IoannouEmail: george@maginus.comTwitter: @georgeioannouLinked In: www.linkedin.com/in/georgeio...
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Marketing tools that don't cost the earth

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You don't have to spend a fortune on tools just so you can be successful online. This presentation gives a list of FREE and cheap online tools, which can be used to progress and give insight to what works and what doesn't work on your site.

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Transcript of "Marketing tools that don't cost the earth"

  1. 1. Online Marketing tools thatdont cost the earthPresented by:George IoannouHead of Creative StrategyMaginus
  2. 2. Setting the scene...   Over 13 years eCommerce industry experience   Worked for well known solution providers   Clients: Small to large retailers   Experience in many industry verticals
  3. 3. What Ive found  Many site owners are hungry for information  Cost saving during economic downturn  Tools to help with insight optimisation at a low budget  Theres some amazing stuff out there  Test test test!
  4. 4. Feng-GUI  www.feng-gui.com  Optimise layouts  Identify weak spots improve performance  Location of brand and branding effectiveness
  5. 5. Loop11   www.loop11.com  Create professional usability tests in minutes  Conduct remote user testing  See the results of your user test online – instantly.
  6. 6. Clicktale  www.clicktale.com  Visitor recordings  Mouse movement heatmaps  Attention heatmaps  Click heatmaps
  7. 7. Chalkmarkhttp:// www.optimalworkshop.com/ chalkmark.htm  Set Tasks  Invite participation (via url)  View results immediately  Reporting on time taken, completed, skipped task
  8. 8. Fivesecondtesthttp://fivesecondtest.com/  UI feedback  Fine tune design  Extracts the frequent keywords places in to graph
  9. 9. Website Graderhttp://websitegrader.com/  Identify SEO issues  Analyzes 22 key indicators of SEO   On Page and off page factors
  10. 10. Open Hallwayhttp://www.openhallway.com/  Record users from anywhere - remotely or locally.  Share video results with your clients or team members.  Completely web-based.
  11. 11. Feefohttp://www.feefo.com/  Customer feedback system  Instant match back to order feedback  Promote service based comments rather than just product
  12. 12. Payvment  www.payvment.com  www.facebook.com/payvment  Gives the ability to sell through facebook  Fan promotions
  13. 13. Google Analyticshttp://www.google.com/analytics/  Custom Reports  Ecommerce reporting   Track Goals  Visualisation Data  Integrated with AdWords and AdSense  Many more features...
  14. 14. Google Website Optimizerwww.google.com/ websiteoptimizer  Choose the pages and content to test  Test these changes with your visitors  Learn what changes drive the most conversions
  15. 15. Thanks for listening!George IoannouEmail: george@maginus.comTwitter: @georgeioannouLinked In: www.linkedin.com/in/georgeioannou

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