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Marketing tools that don't cost the earth
 

Marketing tools that don't cost the earth

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You don't have to spend a fortune on tools just so you can be successful online. This presentation gives a list of FREE and cheap online tools, which can be used to progress and give insight to what ...

You don't have to spend a fortune on tools just so you can be successful online. This presentation gives a list of FREE and cheap online tools, which can be used to progress and give insight to what works and what doesn't work on your site.

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    Marketing tools that don't cost the earth Marketing tools that don't cost the earth Presentation Transcript

    • Online Marketing tools thatdont cost the earthPresented by:George IoannouHead of Creative & StrategyMaginus
    • Setting the scene...   Over 13 years eCommerce industry experience   Worked for well known solution providers   Clients: Small to large retailers   Experience in many industry verticals
    • What Ive found  Many site owners are hungry for information  Cost saving during economic downturn  Tools to help with insight & optimisation at a low budget  Theres some amazing stuff out there  Test test test!
    • Feng-GUI  www.feng-gui.com  Optimise layouts  Identify weak spots & improve performance  Location of brand and branding effectiveness
    • Loop11   www.loop11.com  Create professional usability tests in minutes  Conduct remote user testing  See the results of your user test online – instantly.
    • Clicktale  www.clicktale.com  Visitor recordings  Mouse movement heatmaps  Attention heatmaps  Click heatmaps
    • Chalkmarkhttp:// www.optimalworkshop.com/ chalkmark.htm  Set Tasks  Invite participation (via url)  View results immediately  Reporting on time taken, completed, skipped task
    • Fivesecondtesthttp://fivesecondtest.com/  UI feedback  Fine tune design  Extracts the frequent keywords places in to graph
    • Website Graderhttp://websitegrader.com/  Identify SEO issues  Analyzes 22 key indicators of SEO   On Page and off page factors
    • Open Hallwayhttp://www.openhallway.com/  Record users from anywhere - remotely or locally.  Share video results with your clients or team members.  Completely web-based.
    • Feefohttp://www.feefo.com/  Customer feedback system  Instant match back to order feedback  Promote service based comments rather than just product
    • Payvment  www.payvment.com  www.facebook.com/payvment  Gives the ability to sell through facebook  Fan promotions
    • Google Analyticshttp://www.google.com/analytics/  Custom Reports  Ecommerce reporting   Track Goals  Visualisation Data  Integrated with AdWords and AdSense  Many more features...
    • Google Website Optimizerwww.google.com/ websiteoptimizer  Choose the pages and content to test  Test these changes with your visitors  Learn what changes drive the most conversions
    • Thanks for listening!George IoannouEmail: george@maginus.comTwitter: @georgeioannouLinked In: www.linkedin.com/in/georgeioannou