Your SlideShare is downloading. ×
  • Like
  • Save
Best practice ecommerce design
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Best practice ecommerce design

  • 217 views
Published

This presentation shows the work flow of a successful ecommerce project and how to design a website around persona driven design.

This presentation shows the work flow of a successful ecommerce project and how to design a website around persona driven design.

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
217
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. t practic e eComme rce designBes By George Ioannou Hea d of Creative & Strategy
  • 2. About me  Ov er 13 years eCommerce industry experience  Worked for w ell know n solution providers  Clients: Small to large retailers   Experience in m any industry verticals
  • 3. What we are going to cover•  What a re we designing for?•  Why is good design so important?•  Recommen ded design process •  A look at variou s key design elements •  Design o ptimisation after go-live •   Tools that can help you
  • 4. What are we designing for?
  • 5. And don’t forget...
  • 6. And...
  • 7. Why is good design so impor tant ?
  • 8. Here are some reasons… !•  It repres ents your brand, make your mark ce a nd it s often a first impression a•  Design can reflect trust, confiden user gets. et ty, poor design is often one of•  The design isn t just making things apr low conversion the big gest reasons in bounce rates nd tion ality but without good design •  Y ou can have so many features/func they may not be used sitive a ke the user journey an easy and po •  Well thought out design cans m experience to your customer s can be familiar with your site, even •  Best practice means your usersit, increasing conversion and AOV though it may be their first vi
  • 9. Could it be any worse?
  • 10. comm ended designRe p rocess
  • 11. Personas
  • 12. Wireframes
  • 13. The creative process
  • 14. look at vario us keyA desi gn ele ments
  • 15. Search examples
  • 16. Basket examples
  • 17. Form examples
  • 18. Mini Basket examples
  • 19. Progress tracker examples
  • 20. Desig n optim isation after go-live
  • 21. Some optimisation pointers•  Look at your analytics and react•  Ask your users for their opin ions through polls, feedb ack, usability labs •  Conduc t multivariate testing
  • 22. Multivariate testing
  • 23. s that can he lp youTool
  • 24. Google•  Google Tools•  http://www.google.com/  Analytucs & Reporting  A/B & MVT testing  Translation
  • 25. Some online tools...  Feng-GUI  www.feng-gui.com  Optimise layouts  Identify weak spots & improve performance  Location of brand and branding effectiveness
  • 26. Some online tools...  Loop11  www.loop11.com  Create professional usability tests in minutes  Conduct remote user testing  See the results of your user test online – instantly.
  • 27. Some online tools...  Clicktale  www.clicktale.com  Visitor recordings  Mouse movement heatmaps  Attention heatmaps  Click heatmaps
  • 28. Fivesecondtest•  Five Second Test•  http://fivesecondtest.com/  UI feedback  Fine tune design  Extracts the frequent keywords places in to graph
  • 29. Thanks for listening!Email : george@maginus.comTwitter: @georgeioannouL inked In: www.linkedin.c om/in/georgeioannouMaginus : www.maginus.com