Building
Online
Communities | Before
During & After

What Telligent does
Enterprise Collaboration and Social Software
Business Intelligence and Analytics
Small and Medium Business Solutions

• Telligent Snapshot
• Setting The Stage – The New Customer Profile
• Technology Is Driving Change
• Planning & Sustaining Online Communities

The New Customer Profile
Shift: > Programmer focused to “Biz Power User” focused
• Different skill sets emerging. Social computing is
now part of the workflow and vernacular
• Needs to manage content on a global scale inside
and outside the firewall
• Must understand how to digitally engage
• Needs to understand push and pull mechanisms
(RSS vs. Newsletter)
• Offline and online Integration know-how is a must
• Is a media company – like it or not

B2B
• Dealer And Supplier Extranets
• Sales Enablement / Collaboration Portals
• Sponsored Blog And Media Networks
• Social Commerce / Shopping
• Idea Management
• After Market Communications And Post-Purchase Support
B2E
• Internal Communications (executive and PM blogs)
• Innovation and Idea Management
• Enhanced SharePoint Capabilities (Self-Service)
• Wiki (Information Publishing, Departmental Process)
• Knowledge Management Portals and Expertise Location
C2C
• Peer-to-Peer (P2P) review sites
• Forums, Groups and external collaboration

• Plan Your Community Around A Purpose
• Find The Influencers Or Brand Advocates
• Consider A Platform To Generate Media & Manage Your
Program
• Inventory Your Social Media Assets (find your creators,
capture your digital assets, digitize and rejuvenate other
usable content)

• Prioritize Your Business Objectives And Pick Your Target
• Start Small And Build Incrementally
• Set Realistic Goals And Expectations
• Identify Your Partners ( IT,vendors,alliances,PR)
• Develop a Community Roadmap
• Develop a Marketing Plan To Drive Adoption & Participation

• Have A Plan To Drive the Conversation
• Develop a Measurement Approach
• Recruit A Community Manager & Blend w/Joiners, Participators
• Lay Out Long-term Goals (Future Topics,Content,Staff)

Thank you!
• Email: gdearing@telligent.com
• Blog: http://telligent.com/blogs
• Twitter:twitter.com/georgedearing