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Integrated Financial Applications

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Talk that I gave at recent \'Cloud Developer Conference\' organized by SiliconIndia.

Talk that I gave at recent \'Cloud Developer Conference\' organized by SiliconIndia.

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  • Ok, so what’s behind the integration? What are these apps doing?Working with platform services in IPP, and sharing identity, data, billing
  • We want to frame IPP in terms of all the things your need to do as a developer to build, deploy and manage a SaaS business. First there is the hosting – the physical infrastructure, people, operations and resources you need to serve your applications to your end-users and keep the uptime expected by customers. Intuit has proven, secure and hardened infrastructure and expertise that’s been running business critical software as a service for years such as Turbo Tax, Quicken, QuickBooks Online and Quickbase. Next is the datastore your SaaS apps need – here we provide QuickBase. QuickBase for IPP is a database as a service – a component of the Intuit Partner Platform . QuickBase for IPP provides a programmable datastore allowing IPP developers to build on the rich, robust, role-based permissions model, user provisioning, e-mail notification and database management capabilities and leverage the enterprise-class, highly scalable and reliable infrastructure of QuickBase. Up the stack is the data and integrated experience your applications can leverage to provide instant value to your applications and your customers. Applications built on IPP today have data synchronization / read / write API access to subset of QuickBooks data – Customers, Vendors and Employees. Over the coming months, we’ll be providing a much richer data set for IPP applications to leverage.On the UI layer – with Flex, developers are able to quickly and easily create highly interactive rich desktop-like experiences on the web and for AIR, that can easily integrate with QuickBooks data. Then Combining Flex with QuickBase, developers are able to deliver on-demand businesses applications that are solid on the back-end, while delivering stunning user experiences that perform consistently across major browsers. Up the stack again, a big pain for developers to have to deal with when building and maintaining SaaS are the Billing, Identity – Authentication and Authorization services required to manage access to your SaaS applications and the associated billing and credit card overhead you need to take care of, instead of the innovation you want to focus on. We also provide a robust app share and data permissions model that again is taken care of for you.Then once you’ve got your app built, you need customers and this is where developers really win, where we use existing and new channels to take your app to market to millions of small business – and we’ll talk about that in a moment.All up, the Intuit Partner Platform is a “Platform-as-a-service” – where you can build & sell engaging and powerful Rich Internet Applications that integrate with QuickBooks data without creating your own data synchronization tools - without the hassle of building your own server, database, billing and identity infrastructure.
  • Transcript

    • 1. Integrated Financial Applicationsusing Intuit’s PaaS SolutionGeorge Chiramattel, Intuit
    • 2. Focus on Financial applications for Small Business2
    • 3. Why Small Business?
    • 4. Big Market Small Business with < 100 employees represent 99% of employersGraphics by: FeeFighters.com
    • 5. Big $$ 30% of Payroll & 21% of Revenue  7.8 TrillionGraphics by: FeeFighters.com
    • 6. Why Intuit
    • 7. Who we are7
    • 8. QuickBooks market share SBO 4 Million QuickBooks Online QuickBooks Desktop 22 Million Employees Reach a potential market of nearly 26 million users within the 4 million small businesses using QuickBooks & QuickBooks Online Clear Market leader with > 95% share9
    • 9. QuickBooks Online data alone
    • 10. How to help SBO
    • 11. Giving Small Business what big business have  Multiple applications working together with the same login and data  A “corporate intranet”, personalized to your role  Access to all business information based on your role (search, etc.)12
    • 12. Small Business Owner would like• Right-for-me solutions• Integrate with my financial data• Access from Anywhere• Apps that work together well• Remove IT complexity – Host it for me• Secure my data with right permissions• Integrated billing Owner13
    • 13. Intuit App Center - Demo
    • 14. App Center: Apps that work together http://appcenter.intuit.com/15
    • 15. How can I leverage this opportunity?
    • 16. App publishers would like Go to Market Services (required) – Unified Navigation – Authentication/Authorization – Billing – User Management – Application Store Platform Services (optional) – Database – Storage – Hosting – Messaging & Data Services17
    • 17. Intuit’s Solution
    • 18. Intuit’s solution: Intuit Partner Platform  SaaS Applications can SSO with Intuit and integrate to Intuit (QuickBooks) data  Apps are marketed to 4M QuickBooks customers  Application providers pay a revenue share19
    • 19. IPP Provides20
    • 20. Vision of the Intuit Platform Developers Intuit End Users Partner “I have a great “I have real business idea” Platform business needs” Intuit “Enrich the ecosystem” Uniting key stakeholders in success21
    • 21. The Network Effect Solving a broad range of SMB customer needs Lots of Great Applications Attract More Attract More Developers Partner End Users Platform Big Market Opportunity Centralized place for acquiring the SMB customer Developers, End Users, and Intuit all need to win22
    • 22. ipp.developer.intuit.comIntuit Confidential Page: 23
    • 23. IPP – Native Development
    • 24. How it works (1) You set up a QuickBase database and then use Adobe Flex Builder 3.0 with the IPP SDK to develop the SaaS application25
    • 25. How it works (2) Publish the application to Intuit WorkPlace. The Intuit WorkPlace is also where customers subscribe to applications.26
    • 26. How it works (3) QuickBooks data is synced and changes to data in your SaaS application are reflected within the subscribers QuickBooks product—and visa-versa.27
    • 27. How it works (4) Determine the pricing plan and Intuit takes care of the rest including billing & making developer payments.28
    • 28. IPP – Federated Development
    • 29. Federation - Under the hood Intuit Partner Platform Services Intuit App Center Partner SaaS Set-Up/ App Reporting Marketplace Sign-In Intuit Data Services Steps to “federate” an app QuickBooks QuickBooks on IPP Online Desktop • Set up SSO over SAML 2.0 • Integrate data through IDS Platform Services (Intuit Data Services) • Integrate billing & Federation/ User OAuth Identity Management Billing authorization
    • 30. IPP with Azure31
    • 31. Intuit Partner Platform The fastest way to build and deploy SaaS Marketplace I Services Billing + Identity + Permissions Front end UI Native or Federated Integrated data Database as a Service Hosting Proven and mature infrastructure Platform-as-a-Service
    • 32. Mobile Apps
    • 33. Intuit GoPayment34
    • 34. Intuit GoPayment35
    • 35. Intuit GoPayment36
    • 36. Q&A37
    • 37. Appendix
    • 38. Cloud Computing
    • 39. Economics of Cloud Users • Pay by use instead of provisioning for peak Capacity Resources Resources Demand Capacity Demand Time Time Static data center Data center in the cloud Unused resources
    • 40. Economics of Cloud Providers• 5-7x economies of scale [James Hamilton (Amazon), March 2009] -- http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_SMDB2009.pdf Cost in Cost in Resource Ratio Medium DC Very Large DC Network $95 / Mbps / month $13 / Mbps / month 7.1x Storage $2.20 / GB / month $0.40 / GB / month 5.7x Administration ≈140 servers/admin >1000 servers/admin 7.1x Extra benefits – Amazon: utilize off-peak capacity – Microsoft: sell .NET tools – Google: reuse existing infrastructure
    • 41. Layers in Cloud Architecture• Application Layer  Applications delivered on demand in the software-as-a service (SaaS) model.• Platform Layer  Middleware providing application services and a platform-as-a-service (PaaS) runtime environment for cloud applications.• Infrastructure Layer  A flexible infrastructure of distributed data center services connected via Internet (infrastructure as service).42