State of Online Marketing - April 2011

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Presentation to George Mason University's MSOM 303 class, Marketing In A Global Economy, in Spring 2011.

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State of Online Marketing - April 2011

  1. 1. State of Online Marketing<br />MSOM 303<br />Marketing in a Global Economy <br />George Mason University<br />April 2011<br />
  2. 2. George Bounacos<br />Silver Beacon Marketing<br />Search Engine Optimization (SEO)<br />Online Advertising<br />
  3. 3. New Drivers of Marketing<br />
  4. 4. Marketing Vehicles Over Time<br /><ul><li>Smoke signals
  5. 5. Television
  6. 6. AOL
  7. 7. Pony Express
  8. 8. FedEx
  9. 9. Carrier Pigeons
  10. 10. Facebook</li></li></ul><li>Older Data Being Digitized…<br />
  11. 11. …whilewe all recordtrivia<br />
  12. 12. Technology Records Everything<br />
  13. 13. Microtargeting<br />
  14. 14. Case Study 1 Good Morning Madam Alarm Clock<br />
  15. 15. ASSUMPTIONS ABOUT BUYERS<br />
  16. 16. Facebook Research About Buyers<br />
  17. 17. Case Study 2: Tutoring<br /><ul><li> Tested in Baltimore, Washington, Los Angeles and San Francisco
  18. 18. Challenge: what subjects?
  19. 19. Second challenge: what ages or grades?</li></li></ul><li>Tutoring Targets<br />
  20. 20. Different Messages for Cities<br />
  21. 21. What Next?<br />More data…<br />
  22. 22. …leads to Predictive Analytics<br />
  23. 23. Today<br />
  24. 24. Soon<br />
  25. 25. Market to the person with wants<br />
  26. 26. Privacy: Bigger Than Ever<br />
  27. 27. Questions?<br />George Bounacos<br />http://www.sbmteam.com<br />@georgebounacos<br />

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