State of Online Marketing - April 2011

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Presentation to George Mason University's MSOM 303 class, Marketing In A Global Economy, in Spring 2011.

Presentation to George Mason University's MSOM 303 class, Marketing In A Global Economy, in Spring 2011.

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  • 1. State of Online Marketing
    MSOM 303
    Marketing in a Global Economy
    George Mason University
    April 2011
  • 2. George Bounacos
    Silver Beacon Marketing
    Search Engine Optimization (SEO)
    Online Advertising
  • 3. New Drivers of Marketing
  • 4. Marketing Vehicles Over Time
  • Older Data Being Digitized…
  • 11. …whilewe all recordtrivia
  • 12. Technology Records Everything
  • 13. Microtargeting
  • 14. Case Study 1 Good Morning Madam Alarm Clock
  • 15. ASSUMPTIONS ABOUT BUYERS
  • 16. Facebook Research About Buyers
  • 17. Case Study 2: Tutoring
    • Tested in Baltimore, Washington, Los Angeles and San Francisco
    • 18. Challenge: what subjects?
    • 19. Second challenge: what ages or grades?
  • Tutoring Targets
  • 20. Different Messages for Cities
  • 21. What Next?
    More data…
  • 22. …leads to Predictive Analytics
  • 23. Today
  • 24. Soon
  • 25. Market to the person with wants
  • 26. Privacy: Bigger Than Ever
  • 27. Questions?
    George Bounacos
    http://www.sbmteam.com
    @georgebounacos