Gone social?

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Have you optimized your marketing mix?
Have you monetized your time online?
Not yet?
What are you waiting for?

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Gone social?

  1. 1. Business Club, Social Marketing, http://Mentoring-Club.ning.comSocial Marketing and what YOU DO about it based on materials from www.HUBSPOT.com
  2. 2. “ If you don’t like change, you’re going to like irrelevancy even less.” GENERAL ERIC SHINSEKII, 2003Business Club, Social Marketing, http://Mentoring-Club.ning.com
  3. 3. Business Club, Social Marketing, http://Mentoring-Club.ning.comin·bound mar·ket·ing-nounAny marketing tactic that relieson earning people’s interestinstead of buying it;a.k.a. the key to marketingtransformation. SOURCE: WIKIPEDIA
  4. 4. Inbound marketingin a nutshell. 1: GET FOUND ONLINE 3: ANALYZE & IMPROVE 2: CONVERT VISITORS & LEADS Business Club, Social Marketing, http://Mentoring-Club.ning.com
  5. 5. More than 1/3 of US companiesuse blogs for marketing purposes. SOURCE: UM, OCTOBER 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  6. 6. Companies that blog get55% morewebsite visitors. SOURCE: HUBSPOT, 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  7. 7. Inbound marketing costs 62% lessper lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  8. 8. 67% o f B2C and 4 have 1% o comp acqu f B2B c anies ired ompa throu a custo nies gh Fa mer cebo ok. SOURCE: HUBSPOT, 2011Business Club, Social Marketing, http://Mentoring-Club.ning.com
  9. 9. Business Club, Social Marketing, http://Mentoring-Club.ning.com SOURCE: HUBSPOT, 2011
  10. 10. 2/3of marketers saytheir company blogis “critical” or“important”to their business. SOURCE: HUBSPOT, 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  11. 11. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just two years. SOURCE: HUBSPOT, 2011Business Club, Social Marketing, http://Mentoring-Club.ning.com
  12. 12. Business Club, Social Marketing, http://Mentoring-Club.ning.com51%of Facebook fansare more likely to buythe brands they fan. SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
  13. 13. of Twitter followers 79% are more likely to recommend the brands they follow. SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010Business Club, Social Marketing, http://Mentoring-Club.ning.com
  14. 14. The average budget spent on company blogs& social media has nearly doubled in two years. 2009 $ $$ $ $ $$ $ $ 2011 $ $$ $ $ $$ $ $ $$ $ $ $$ $$ $ = 1% OF ANNUAL MARKETING BUDGET SOURCE: HUBSPOT, 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  15. 15. “ What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER FOR PROCTER & GAMBLEBusiness Club, Social Marketing, http://Mentoring-Club.ning.com
  16. 16. “ Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products, but most small businesses still use outdated & screen out." r BRIAN HALLIGAN CO-FOUNDER & CEO HUBSPOTBusiness Club, Social Marketing, http://Mentoring-Club.ning.com
  17. 17. 70% earch usersot paid.of the links sorganic—nclick on are SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  18. 18. 78% of business people use their mobile device to check email.20 SOURCE: AT&T, MARCH 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  19. 19. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. SOURCE: COMSCORE, JANUARY 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  20. 20. Business Club, Social Marketing, http://Mentoring-Club.ning.com1 in 5US adult mobile phone ownershave used their deviceto make a purchasein the past month. SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
  21. 21. 40% of US households have a DVR. SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010Business Club, Social Marketing, http://Mentoring-Club.ning.com
  22. 22. 200 MillionAmericans have registered on the Federal Trade Commission’s“Do Not Call” list. SOURCE: FTC, JULY 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  23. 23. 46%.The decline in spendingon tech trade shows in 2009. SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  24. 24. 91% of email users have unsubscribed from a company email they previously opted-in to. SOURCE: EXACTTARGET, , 2011Business Club, Social Marketing, http://Mentoring-Club.ning.com
  25. 25. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising. SOURCE: HOWTO.TV, APRIL 2008 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  26. 26. “ …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010Business Club, Social Marketing, http://Mentoring-Club.ning.com
  27. 27. 79% of adult Americans use the Internet. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  28. 28. 78%of Internet users conduct product research online. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  29. 29. 10.3 Billion searches are conducted every month on Google. SOURCE: COMSCORE, AUGUST 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  30. 30. The average US Internet user 2,750views web pages per month. SOURCE: THE NIELSEN COMPANY, JANUARY 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  31. 31. 1/3 of US consumers spend three or more hours online every day. SOURCE: THE MEDIA AUDIT, OCTOBER 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  32. 32. 24%of adults have posted commentsor reviews online about the thingsthey buy. SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010Business Club, Social Marketing, http://Mentoring-Club.ning.com
  33. 33. Your customers are relying more & more onsocial. 9 out of 10 9 out of 10 Internet users visited a social networking site each month in 2010. SOURCE: COMSCORE, FEBRUARY 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  34. 34. 1 out of every 8 minutes online is spent on Facebook. SOURCE: COMSCORE, FEBRUARY 2011Business Club, Social Marketing, http://Mentoring-Club.ning.com
  35. 35. Twitter’s active user base generates 90 Million tweets per day. SOURCE: RJMETRICS, JANUARY 2010Business Club, Social Marketing, http://Mentoring-Club.ning.com
  36. 36. More than halfof all Internet usersread blogs at least monthly. SOURCE: EMARKETER, AUGUST 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  37. 37. US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTESOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  38. 38. 40%of Facebook’suser base isage 35+. SOURCE: ISTRATEGY LABS, JANUARY 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  39. 39. 64%of Facebookusers havebecome “fans”of at leastone company. SOURCE: EXACTTARGET, 2011 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  40. 40. Web-based email usageis on the dec line. 28% 22% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 -1% AGE 55-64 AGE 65+ -8% -12% -18% (% CHANGE, DECEMBER 2009 – DECEMBER 2010) -59% SOURCE: COMSCORE, DECEMBER 2010 Business Club, Social Marketing, http://Mentoring-Club.ning.com
  41. 41. “ What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER FOR PROCTER & GAMBLEBusiness Club, Social Marketing, http://Mentoring-Club.ning.com
  42. 42. Business Club, Social Marketing, http://Mentoring-Club.ning.comhow·to–nounA set of step-by-step instructionsfor accomplishing a certain taskor reaching a certain objective. SOURCE: RANDOM HOUSE DICTIONARY
  43. 43. 1 Make stuff people want. EDUCATIONAL EBOOKS HOW-TO VIDEOS ONLINE CALCULATORS PLANNING TOOLS ANSWERS TO COMMON QUESTIONS Business Club, Social Marketing, http://Mentoring-Club.ning.com
  44. 44. THE MORE YOU GIVE, THE MORE YOU GET2 Be generous. BUILD TRUST, CREDIBILITY, & GOOD WILL INCREASE # OF PAGES & INBOUND LINKS Business Club, Social Marketing, http://Mentoring-Club.ning.com
  45. 45. 3 Rock HTTP://WWW.HUBSPOT.COM/INTERNET- MARKETING-TIPS/DETAILED-KEYWORD- your TIPS/ keywords. HTTP://WEBSITEGRADER.COM/ Business Club, Social Marketing, http://Mentoring-Club.ning.com
  46. 46. 4 Give great directions. RELEVANT LANDING PAGES CLEAR CALLS TO ACTION COMPELLING OFFERS Business Club, Social Marketing, http://Mentoring-Club.ning.com
  47. 47. 5 Invest wisely. “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.” Business Club, Social Marketing, http://Mentoring-Club.ning.com
  48. 48. “ It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few. M. LAWRENCE LIGHT FORMER CHIEF MARKETING OFFICER MCDONALDSBusiness Club, Social Marketing, http://Mentoring-Club.ning.com
  49. 49. Amen.We would like to thank HUBSPOT for this great material, parts of which we have used in this presentation. http://www.hubspot.com/ Business Club, Social Marketing, http://Mentoring-Club.ning.com

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