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Greenwash Guide

by on May 21, 2009

  • 1,536 views

Greenwash is with us, and unless we take action, it is likely to be with us to ...

Greenwash is with us, and unless we take action, it is likely to be with us to
stay. Greenwash is an environmental claim which is unsubstantiated (a fib)
or irrelevant (a distraction). Found in advertising, PR or on packaging, and
made about people, organisations and products. Greenwash is an old concept,
wrapped in a very modern incarnation.

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