( Ie: World of Warcraft / Everquest, Angry birds )
Virtual social worlds (Ie: Second Life, Friendster, There).
“ These technologies really have legs ...”
… Easily a ‘gazillion dollar industry!’
“ Businesses have a tremendous opportunity to tell their story through these “info-entials” who are more likely to spread both positive and negative information about companies and their products.
- Richard Edelman, PR Guru Speaker: World Economic Forum, Aug 2011
Why marketing & social media? Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
Major Players - raising the bar! Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
The “Grand-Daddy… 750 million users, July 2011 150 million ‘unique’ users monthly (Over 6 billion pictures shared monthly) Est Worth: $50 Billion, $2B/yr revenue Common Practices for companies : Update on products/services Showcasing social agendas User support & “voicing” Active engagement Brand promotion & Giveaways Company Information
Great Facebook Examples
UFC – Online content and PPV buys
Cheeseburger Society – Picture sharing & gating
IdeaPaint - How to guides/video’s & quick links
American Express - points for small biz for social media ad costs
Petco – Catalogue purchasing with “like” button for customers – so you can see who actually likes it
Redbull – Gating, regular content and TV channels
Tollboth Saddle shop – “Like” to join the conversations; price deductions for joining their site; weekly updated TV personality
BC Hydro – Interactive maps, games & power smart contests
Skittles – Fan of the week shots, interactive site
Month of October: Online workshop with marketing gurus from all over North America
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets", and/or images. News Less than 5% Spam Less than 5% Self-promotion 6 % Pointless babble 40% Conversational 38% Pass-along value Just under 10% Source: Wikipedia - Twitter 200 million users, Feb 2011 Est Worth: $140 million Handles over 750 “tweets”/sec
Is a business-related social networking site. Launched in May 2003, it is mainly used for professional networking.
What people are doing on Linkedin?
Jobseeking / Hunting
Taking part in Groups/Dialogues
115 million users, Aug 2011 Est Worth: $1.4 - 1.6 Billion
Social Media over normal Web content: Some Provider’s websites currently provide…
Limited information about ‘what you do’ or ‘how’
Out dated information
Inconsistent or one way communication
Not able to respond or taking time for action
Too much selling, “think-speak” or industry language
Non-targeted services, promotions or content
Trust/peace of mind
Two way communication
Feeling of importance
“ Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations .” – Seth Godin, Seth’s Blog
New Jobs emerging in Web 2.0
Web Developer / Designer
Online Marketing Manager
Social Media Manager / Social Media Specialist
Content Advisor / Writer / Blogger-Vlogger
Search Engine Optimization (SEO)
The average social media user is spending between 5-12 hours weekly managing their social media resources! * Typically these positions are either under the Communications or IT dept
“ Four Pillars” of … Social Media Time Management 1. What am I doing: Am I happy with it? 2. Can-Do: I can do “X” and will spend some time with it... 3. Will-Do: I don't necessarily want to, but I am prepared to... 4. Must-Do: I just have to do “X” to...
Is your service still engaged ? “ Everything is a matter of balance” http://www.brasstackthinking.com/2009/10/social-media-time-management-resource-allocation , Written by: Amber Naslund
“ Take it to the next level…” Evaluation Connectedness - are your clients connected? If so where and can/should we connect with them? Can we help them connect to each other? Collaboration - are your clients already collaborating and on what? Is it appropriate for us to collaborate with them? Can we provide them with the tools to collaborate? Share - do your clients already share amongst themselves? If so, what and is it appropriate for us to share with them? What can we share of ourselves that is relevant? Creation - are your customers creating and/or creative? Is it appropriate for us to provide them with the tools to be creative with our brand or service?