“ Web-O-nomics”:  Social Media 101 “ What used to be cigarette breaks could turn into ‘social media breaks’ as long as I.T...
Social Media = Web 2.0 <ul><li>Web 2.0 websites allow users to do more than just retrieve information. They provide the us...
There are mainly  6  different types of Social Media <ul><li>Collaborative & “Crowdsourcing” projects  (Ie: Wikipedia, Hum...
… Easily a ‘gazillion dollar industry!’
Digital confidence… <ul><li>“ Businesses have a tremendous opportunity to tell their story through these “info-entials” wh...
Why marketing & social media? Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT,  “ How Marketers Are Using Social Media...
Major Players - raising the bar! Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT,  “ How Marketers Are Using Social Me...
The “Grand-Daddy…  750 million users, July 2011 150 million ‘unique’ users monthly  (Over 6 billion pictures shared monthl...
Great Facebook Examples <ul><li>UFC  – Online content and PPV buys  </li></ul><ul><li>Cheeseburger Society  –  Picture sha...
Twitter  is an online social networking and microblogging service that enables its users to send and read text-based posts...
Is a business-related social networking site. Launched in May 2003, it is mainly used for professional networking. <ul><li...
Social Media over normal Web content: Some Provider’s websites currently provide… <ul><li>Limited information about ‘what ...
<ul><li>Collaboration </li></ul><ul><li>Relevancy </li></ul><ul><li>Choice </li></ul><ul><li>Good value </li></ul><ul><li>...
New Jobs emerging in Web 2.0 <ul><li>Web Developer / Designer </li></ul><ul><li>Online Marketing Manager </li></ul><ul><li...
“ Four Pillars” of … Social Media Time Management 1. What am I doing: Am I happy with it? 2. Can-Do:  I can do “X” and wil...
Is  your service still engaged ? “ Everything is a matter of balance” http://www.brasstackthinking.com/2009/10/social-medi...
“ Take it to the next level…”  Evaluation Connectedness  - are your clients connected? If so where and can/should we conne...
Key Considerations… <ul><li>How well are you informed? </li></ul><ul><li>How well is your service performing online? </li>...
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Fdns Social Media

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Fdns Social Media

  1. 1. “ Web-O-nomics”: Social Media 101 “ What used to be cigarette breaks could turn into ‘social media breaks’ as long as I.T. isn’t looking.”   – David Armano
  2. 2. Social Media = Web 2.0 <ul><li>Web 2.0 websites allow users to do more than just retrieve information. They provide the user with more user-interface, software and storage facilities, all through their browser. </li></ul><ul><li>These sites have an &quot; Architecture of participation &quot; that encourages users to add value to the application as they use it . </li></ul><ul><li>Social media programs usually center on efforts to create content that attracts attention and encourages readers to share it within their own social networks </li></ul>
  3. 3. There are mainly 6 different types of Social Media <ul><li>Collaborative & “Crowdsourcing” projects (Ie: Wikipedia, Human Genome Project, Linux, Netflix) </li></ul><ul><li>Blogs, microblogs & podcasting (Ie: Twitter, Blogspot, I-Tunes, Blogger.com) </li></ul><ul><li>Content communities </li></ul><ul><li>(Ie: Youtube, Sharepoint, Flickr, TeamShare) </li></ul><ul><li>Social networking sites </li></ul><ul><li>( Ie: Facebook / LinkedIn / Google+) </li></ul><ul><li>Virtual game worlds / MMO-RPG / Social games </li></ul><ul><li>( Ie: World of Warcraft / Everquest, Angry birds ) </li></ul><ul><li>Virtual social worlds (Ie: Second Life, Friendster, There). </li></ul>“ These technologies really have legs ...”
  4. 4. … Easily a ‘gazillion dollar industry!’
  5. 5. Digital confidence… <ul><li>“ Businesses have a tremendous opportunity to tell their story through these “info-entials” who are more likely to spread both positive and negative information about companies and their products. </li></ul>- Richard Edelman, PR Guru Speaker: World Economic Forum, Aug 2011 
  6. 6. Why marketing & social media? Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
  7. 7. Major Players - raising the bar! Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
  8. 8. The “Grand-Daddy… 750 million users, July 2011 150 million ‘unique’ users monthly (Over 6 billion pictures shared monthly) Est Worth: $50 Billion, $2B/yr revenue Common Practices for companies : Update on products/services Showcasing social agendas User support & “voicing” Active engagement Brand promotion & Giveaways Company Information
  9. 9. Great Facebook Examples <ul><li>UFC – Online content and PPV buys </li></ul><ul><li>Cheeseburger Society – Picture sharing & gating </li></ul><ul><li>IdeaPaint - How to guides/video’s & quick links </li></ul><ul><li>American Express - points for small biz for social media ad costs </li></ul><ul><li>Petco – Catalogue purchasing with “like” button for customers – so you can see who actually likes it </li></ul><ul><li>Redbull – Gating, regular content and TV channels </li></ul><ul><li>Tollboth Saddle shop – “Like” to join the conversations; price deductions for joining their site; weekly updated TV personality </li></ul><ul><li>BC Hydro – Interactive maps, games & power smart contests </li></ul><ul><li>Skittles – Fan of the week shots, interactive site </li></ul>Month of October: Online workshop with marketing gurus from all over North America
  10. 10. Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as &quot;tweets&quot;, and/or images. News Less than 5% Spam Less than 5% Self-promotion 6 % Pointless babble 40% Conversational 38% Pass-along value Just under 10% Source: Wikipedia - Twitter 200 million users, Feb 2011 Est Worth: $140 million Handles over 750 “tweets”/sec
  11. 11. Is a business-related social networking site. Launched in May 2003, it is mainly used for professional networking. <ul><li>What people are doing on Linkedin? </li></ul><ul><li>Networking </li></ul><ul><li>Sharing Content/Publications </li></ul><ul><li>Jobseeking / Hunting </li></ul><ul><li>Taking part in Groups/Dialogues </li></ul><ul><li>Company Research </li></ul>115 million users, Aug 2011 Est Worth: $1.4 - 1.6 Billion
  12. 12. Social Media over normal Web content: Some Provider’s websites currently provide… <ul><li>Limited information about ‘what you do’ or ‘how’ </li></ul><ul><li>Out dated information </li></ul><ul><li>Inconsistent or one way communication </li></ul><ul><li>Not able to respond or taking time for action </li></ul><ul><li>Too much selling, “think-speak” or industry language </li></ul><ul><li>Non-targeted services, promotions or content </li></ul>
  13. 13. <ul><li>Collaboration </li></ul><ul><li>Relevancy </li></ul><ul><li>Choice </li></ul><ul><li>Good value </li></ul><ul><li>Trust/peace of mind </li></ul><ul><li>Personalization </li></ul><ul><li>Transparency </li></ul><ul><li>Accountability </li></ul><ul><li>Consistent presence </li></ul><ul><li>Two way communication </li></ul><ul><li>Feeling of importance </li></ul> “ Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations .” –  Seth Godin, Seth’s Blog
  14. 14. New Jobs emerging in Web 2.0 <ul><li>Web Developer / Designer </li></ul><ul><li>Online Marketing Manager </li></ul><ul><li>Social Media Manager / Social Media Specialist </li></ul><ul><li>Content Advisor / Writer / Blogger-Vlogger </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Sharepoint Manager </li></ul><ul><li>SEO Copywriting </li></ul>The average social media user is spending between 5-12 hours weekly managing their social media resources! * Typically these positions are either under the Communications or IT dept
  15. 15. “ Four Pillars” of … Social Media Time Management 1. What am I doing: Am I happy with it? 2. Can-Do: I can do “X” and will spend some time with it... 3. Will-Do: I don't necessarily want to, but I am prepared to... 4. Must-Do: I just have to do “X” to...
  16. 16. Is your service still engaged ? “ Everything is a matter of balance” http://www.brasstackthinking.com/2009/10/social-media-time-management-resource-allocation , Written by: Amber Naslund
  17. 17. “ Take it to the next level…” Evaluation Connectedness - are your clients connected? If so where and can/should we connect with them? Can we help them connect to each other? Collaboration - are your clients already collaborating and on what? Is it appropriate for us to collaborate with them? Can we provide them with the tools to collaborate? Share - do your clients already share amongst themselves? If so, what and is it appropriate for us to share with them? What can we share of ourselves that is relevant? Creation - are your customers creating and/or creative? Is it appropriate for us to provide them with the tools to be creative with our brand or service?
  18. 18. Key Considerations… <ul><li>How well are you informed? </li></ul><ul><li>How well is your service performing online? </li></ul><ul><li>What is the extent of your ‘digital real estate’? </li></ul><ul><li>What’s the purpose of your site(s)? </li></ul><ul><li>Who are your clients? What do they want/need ? </li></ul><ul><li>Where do they hang out online? (Intake sheets?) </li></ul><ul><li>Content, Content, Content! </li></ul><ul><li>Control your digital personality </li></ul>Trust is shifting from ‘authorities’ to peers!
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