Fdns   Social Media
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Fdns Social Media

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Fdns   Social Media Fdns Social Media Presentation Transcript

  • “ Web-O-nomics”: Social Media 101 “ What used to be cigarette breaks could turn into ‘social media breaks’ as long as I.T. isn’t looking.”   – David Armano
  • Social Media = Web 2.0
    • Web 2.0 websites allow users to do more than just retrieve information. They provide the user with more user-interface, software and storage facilities, all through their browser.
    • These sites have an " Architecture of participation " that encourages users to add value to the application as they use it .
    • Social media programs usually center on efforts to create content that attracts attention and encourages readers to share it within their own social networks
  • There are mainly 6 different types of Social Media
    • Collaborative & “Crowdsourcing” projects (Ie: Wikipedia, Human Genome Project, Linux, Netflix)
    • Blogs, microblogs & podcasting (Ie: Twitter, Blogspot, I-Tunes, Blogger.com)
    • Content communities
    • (Ie: Youtube, Sharepoint, Flickr, TeamShare)
    • Social networking sites
    • ( Ie: Facebook / LinkedIn / Google+)
    • Virtual game worlds / MMO-RPG / Social games
    • ( Ie: World of Warcraft / Everquest, Angry birds )
    • Virtual social worlds (Ie: Second Life, Friendster, There).
    “ These technologies really have legs ...”
  • … Easily a ‘gazillion dollar industry!’
  • Digital confidence…
    • “ Businesses have a tremendous opportunity to tell their story through these “info-entials” who are more likely to spread both positive and negative information about companies and their products.
    - Richard Edelman, PR Guru Speaker: World Economic Forum, Aug 2011 
  • Why marketing & social media? Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
  • Major Players - raising the bar! Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
  • The “Grand-Daddy… 750 million users, July 2011 150 million ‘unique’ users monthly (Over 6 billion pictures shared monthly) Est Worth: $50 Billion, $2B/yr revenue Common Practices for companies : Update on products/services Showcasing social agendas User support & “voicing” Active engagement Brand promotion & Giveaways Company Information
  • Great Facebook Examples
    • UFC – Online content and PPV buys
    • Cheeseburger Society – Picture sharing & gating
    • IdeaPaint - How to guides/video’s & quick links
    • American Express - points for small biz for social media ad costs
    • Petco – Catalogue purchasing with “like” button for customers – so you can see who actually likes it
    • Redbull – Gating, regular content and TV channels
    • Tollboth Saddle shop – “Like” to join the conversations; price deductions for joining their site; weekly updated TV personality
    • BC Hydro – Interactive maps, games & power smart contests
    • Skittles – Fan of the week shots, interactive site
    Month of October: Online workshop with marketing gurus from all over North America
  • Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets", and/or images. News Less than 5% Spam Less than 5% Self-promotion 6 % Pointless babble 40% Conversational 38% Pass-along value Just under 10% Source: Wikipedia - Twitter 200 million users, Feb 2011 Est Worth: $140 million Handles over 750 “tweets”/sec
  • Is a business-related social networking site. Launched in May 2003, it is mainly used for professional networking.
    • What people are doing on Linkedin?
    • Networking
    • Sharing Content/Publications
    • Jobseeking / Hunting
    • Taking part in Groups/Dialogues
    • Company Research
    115 million users, Aug 2011 Est Worth: $1.4 - 1.6 Billion
  • Social Media over normal Web content: Some Provider’s websites currently provide…
    • Limited information about ‘what you do’ or ‘how’
    • Out dated information
    • Inconsistent or one way communication
    • Not able to respond or taking time for action
    • Too much selling, “think-speak” or industry language
    • Non-targeted services, promotions or content
    • Collaboration
    • Relevancy
    • Choice
    • Good value
    • Trust/peace of mind
    • Personalization
    • Transparency
    • Accountability
    • Consistent presence
    • Two way communication
    • Feeling of importance
     “ Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations .” –  Seth Godin, Seth’s Blog
  • New Jobs emerging in Web 2.0
    • Web Developer / Designer
    • Online Marketing Manager
    • Social Media Manager / Social Media Specialist
    • Content Advisor / Writer / Blogger-Vlogger
    • Search Engine Optimization (SEO)
    • Sharepoint Manager
    • SEO Copywriting
    The average social media user is spending between 5-12 hours weekly managing their social media resources! * Typically these positions are either under the Communications or IT dept
  • “ Four Pillars” of … Social Media Time Management 1. What am I doing: Am I happy with it? 2. Can-Do: I can do “X” and will spend some time with it... 3. Will-Do: I don't necessarily want to, but I am prepared to... 4. Must-Do: I just have to do “X” to...
  • Is your service still engaged ? “ Everything is a matter of balance” http://www.brasstackthinking.com/2009/10/social-media-time-management-resource-allocation , Written by: Amber Naslund
  • “ Take it to the next level…” Evaluation Connectedness - are your clients connected? If so where and can/should we connect with them? Can we help them connect to each other? Collaboration - are your clients already collaborating and on what? Is it appropriate for us to collaborate with them? Can we provide them with the tools to collaborate? Share - do your clients already share amongst themselves? If so, what and is it appropriate for us to share with them? What can we share of ourselves that is relevant? Creation - are your customers creating and/or creative? Is it appropriate for us to provide them with the tools to be creative with our brand or service?
  • Key Considerations…
    • How well are you informed?
    • How well is your service performing online?
    • What is the extent of your ‘digital real estate’?
    • What’s the purpose of your site(s)?
    • Who are your clients? What do they want/need ?
    • Where do they hang out online? (Intake sheets?)
    • Content, Content, Content!
    • Control your digital personality
    Trust is shifting from ‘authorities’ to peers!