Social Media and Public Health Presented by CRT/tanaka September 18, 2009

Qualifying Briefly

How Ideas Are Spread Image: I love the idea by apesara http://www.flickr.com/photos/apesara/2499666202/

whatcanbe: Social Media Can Foster Better Public Health Image by HVNLY: http://www.flickr.com/photos/hvnlydlite/276886166/

A Public Health Crisis: H1N1 Image via Huffington Post

Chatter

Examples of Chatter

Examples of Chatter “ H1N1 flu? Wow. All that pork infecting people.” “ Pigs are the reason for H1N1 flu, don’t eat pork.” “ U can’t get H1N1 flu from eating pork. Eatup. Regardless of epidemic.” Source: Steve Radick, http://tinyurl.com/ogoo9e

“ H1N1 flu? Wow. All that pork infecting people.”

“ Pigs are the reason for H1N1 flu, don’t eat pork.”

“ U can’t get H1N1 flu from eating pork. Eatup. Regardless of epidemic.”

Source: Steve Radick, http://tinyurl.com/ogoo9e

Factual Response Combats Echo Chamber Chatter

H1N1 Vaccination Conversation

Public Health 2.0: Great Hope Is Prevention

On a Local Level, Social Community Gets Even Tighter

Great Barriers To Adoption Image takomabibelot: http://www.flickr.com/photos/takomabibelot/2891410941/

Cultural Barriers Control Siloed department structures Use of traditional media, and how that stops health organizations from integrating social (example: email) Federal regulations & malpractice Publishing content and the processes used to vet that information Processes work against public conversations, transparency Reward systems don’t encourage participation IT and Internet access policies Silo by Eirik Krief

Control

Siloed department structures

Use of traditional media, and how that stops health organizations from integrating social (example: email)

Federal regulations & malpractice

Publishing content and the processes used to vet that information

Processes work against public conversations, transparency

Reward systems don’t encourage participation

IT and Internet access policies

Grasping the Moving Media Environment

Social Media = Communities of People

Seven Community Principles Give up control of the message Honesty, ethics and transparency Participation is marketing Audiences versus communities Strategy: Build value Create fantastic content Manage your media forms Full write-up at tinyurl.com/2ax5d3

Give up control of the message

Honesty, ethics and transparency

Participation is marketing

Audiences versus communities

Strategy: Build value

Create fantastic content

Manage your media forms

Full write-up at tinyurl.com/2ax5d3

The Table Has Turned

Principles to Migrate Towards Embrace the fact that every doctor, nurse, candystriper, janitor, etc. could be a content creator Guidelines for all staff on how & when to use information tools Provide a policy of embracing prevention & family welfare, use social to achieve larger objectives Demonstrate how information can help and hurt the hospital or organization Understand that the public expects some levels of transparency, particularly with loved ones. Disappearing is not the right answer Instead of controlling the content and messaging, foster other non medical staff conversations Create private and safe environments for dialogue and feedback

Embrace the fact that every doctor, nurse, candystriper, janitor, etc. could be a content creator

Guidelines for all staff on how & when to use information tools

Provide a policy of embracing prevention & family welfare, use social to achieve larger objectives

Demonstrate how information can help and hurt the hospital or organization

Understand that the public expects some levels of transparency, particularly with loved ones. Disappearing is not the right answer

Instead of controlling the content and messaging, foster other non medical staff conversations

Create private and safe environments for dialogue and feedback

Questions? Thank you!

Thank you!