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Social Storytelling<br />
Storytelling Needed In Competitive Media Environments<br />Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/...
Precursor 1: Understand Audience Needs<br />3<br />
Precursor 2:Information Presented Is Useful<br />Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/<...
Precursor 3Call to Action Presented Tastefully<br />5<br />
Many Ways to Tell StoriesAnd arts organizations are some of the best<br />6<br />
Social Storytelling Form 1:Personal Views/Shared Experience<br />7<br />
Social Storytelling Form 2:  Third Person Storytelling<br />8<br />
Social Storytelling Form 3:  Journalistic Approach<br />9<br />
Social Storytelling Form 4:  Metaphors<br />10<br />
Exercise: What’s the Best Way for Ust to Tell Stories Online?<br />11<br />
47% of All Americans Get News On Their Phone<br />12<br />
If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity<br />13<br />
Mobile Reduces Length & Input<br />14<br />
Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)<br />Mobile friendly web site<br ...
Exercise: How Can We Tell Stories In Short Form?<br />16<br />
Questions?<br />
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Storytelling for TBA

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  • Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
  • Mobile web downloads expected to surpass desktop in 2014.
  • Transcript of "Storytelling for TBA"

    1. 1. Social Storytelling<br />
    2. 2. Storytelling Needed In Competitive Media Environments<br />Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/<br />2<br />
    3. 3. Precursor 1: Understand Audience Needs<br />3<br />
    4. 4. Precursor 2:Information Presented Is Useful<br />Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/<br />4<br />
    5. 5. Precursor 3Call to Action Presented Tastefully<br />5<br />
    6. 6. Many Ways to Tell StoriesAnd arts organizations are some of the best<br />6<br />
    7. 7. Social Storytelling Form 1:Personal Views/Shared Experience<br />7<br />
    8. 8. Social Storytelling Form 2: Third Person Storytelling<br />8<br />
    9. 9. Social Storytelling Form 3: Journalistic Approach<br />9<br />
    10. 10. Social Storytelling Form 4: Metaphors<br />10<br />
    11. 11. Exercise: What’s the Best Way for Ust to Tell Stories Online?<br />11<br />
    12. 12. 47% of All Americans Get News On Their Phone<br />12<br />
    13. 13. If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity<br />13<br />
    14. 14. Mobile Reduces Length & Input<br />14<br />
    15. 15. Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)<br />Mobile friendly web site<br />Short video<br />Photos<br />Microblogs<br />Short form blogs (Tumblr, Posterous)<br />15<br />
    16. 16. Exercise: How Can We Tell Stories In Short Form?<br />16<br />
    17. 17. Questions?<br />
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