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Storytelling for TBA
 

Storytelling for TBA

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  • Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
  • Mobile web downloads expected to surpass desktop in 2014.

Storytelling for TBA Storytelling for TBA Presentation Transcript