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Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
Storytelling for TBA
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Storytelling for TBA

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  • Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
  • Mobile web downloads expected to surpass desktop in 2014.
  • Transcript

    • 1. Social Storytelling<br />
    • 2. Storytelling Needed In Competitive Media Environments<br />Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/<br />2<br />
    • 3. Precursor 1: Understand Audience Needs<br />3<br />
    • 4. Precursor 2:Information Presented Is Useful<br />Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/<br />4<br />
    • 5. Precursor 3Call to Action Presented Tastefully<br />5<br />
    • 6. Many Ways to Tell StoriesAnd arts organizations are some of the best<br />6<br />
    • 7. Social Storytelling Form 1:Personal Views/Shared Experience<br />7<br />
    • 8. Social Storytelling Form 2: Third Person Storytelling<br />8<br />
    • 9. Social Storytelling Form 3: Journalistic Approach<br />9<br />
    • 10. Social Storytelling Form 4: Metaphors<br />10<br />
    • 11. Exercise: What’s the Best Way for Ust to Tell Stories Online?<br />11<br />
    • 12. 47% of All Americans Get News On Their Phone<br />12<br />
    • 13. If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity<br />13<br />
    • 14. Mobile Reduces Length & Input<br />14<br />
    • 15. Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)<br />Mobile friendly web site<br />Short video<br />Photos<br />Microblogs<br />Short form blogs (Tumblr, Posterous)<br />15<br />
    • 16. Exercise: How Can We Tell Stories In Short Form?<br />16<br />
    • 17. Questions?<br />

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