Storytelling for TBA

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  • Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
  • Mobile web downloads expected to surpass desktop in 2014.

Transcript

  • 1. Social Storytelling
  • 2. Storytelling Needed In Competitive Media Environments
    Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/
    2
  • 3. Precursor 1: Understand Audience Needs
    3
  • 4. Precursor 2:Information Presented Is Useful
    Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/
    4
  • 5. Precursor 3Call to Action Presented Tastefully
    5
  • 6. Many Ways to Tell StoriesAnd arts organizations are some of the best
    6
  • 7. Social Storytelling Form 1:Personal Views/Shared Experience
    7
  • 8. Social Storytelling Form 2: Third Person Storytelling
    8
  • 9. Social Storytelling Form 3: Journalistic Approach
    9
  • 10. Social Storytelling Form 4: Metaphors
    10
  • 11. Exercise: What’s the Best Way for Ust to Tell Stories Online?
    11
  • 12. 47% of All Americans Get News On Their Phone
    12
  • 13. If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity
    13
  • 14. Mobile Reduces Length & Input
    14
  • 15. Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)
    Mobile friendly web site
    Short video
    Photos
    Microblogs
    Short form blogs (Tumblr, Posterous)
    15
  • 16. Exercise: How Can We Tell Stories In Short Form?
    16
  • 17. Questions?