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Storytelling for TBA
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Storytelling for TBA

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  • Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
  • Mobile web downloads expected to surpass desktop in 2014.
  • Transcript

    • 1. Social Storytelling
    • 2. Storytelling Needed In Competitive Media Environments
      Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/
      2
    • 3. Precursor 1: Understand Audience Needs
      3
    • 4. Precursor 2:Information Presented Is Useful
      Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/
      4
    • 5. Precursor 3Call to Action Presented Tastefully
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    • 6. Many Ways to Tell StoriesAnd arts organizations are some of the best
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    • 7. Social Storytelling Form 1:Personal Views/Shared Experience
      7
    • 8. Social Storytelling Form 2: Third Person Storytelling
      8
    • 9. Social Storytelling Form 3: Journalistic Approach
      9
    • 10. Social Storytelling Form 4: Metaphors
      10
    • 11. Exercise: What’s the Best Way for Ust to Tell Stories Online?
      11
    • 12. 47% of All Americans Get News On Their Phone
      12
    • 13. If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity
      13
    • 14. Mobile Reduces Length & Input
      14
    • 15. Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)
      Mobile friendly web site
      Short video
      Photos
      Microblogs
      Short form blogs (Tumblr, Posterous)
      15
    • 16. Exercise: How Can We Tell Stories In Short Form?
      16
    • 17. Questions?

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