Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
Mobile web downloads expected to surpass desktop in 2014.
Storytelling for TBA
Social Storytelling<br />
Storytelling Needed In Competitive Media Environments<br />Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/<br />2<br />
Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)<br />Mobile friendly web site<br />Short video<br />Photos<br />Microblogs<br />Short form blogs (Tumblr, Posterous)<br />15<br />
Exercise: How Can We Tell Stories In Short Form?<br />16<br />