Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures.
Mobile web downloads expected to surpass desktop in 2014.
Storytelling Needed In Competitive Media Environments Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/ 2