Social Network Participation

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Presentation provided to United Way Staff Leaders Conference May 14, 2009.

Presentation provided to United Way Staff Leaders Conference May 14, 2009.

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  • 1. Social Networking: OMG Presented by Geoff Livingston to United Way of America May 14, 2009
  • 2. Online Isn’t Much Different than Offline Image: Network Solutions Networking Event by Shashi Bellamkonda, http://www.flickr.com/photos/drbeachvacation/2962840225/
  • 3. Seven Community Principles
    • Give up control of the message
    • Honesty, ethics and transparency
    • Participation is marketing
    • Audiences versus communities
    • Strategy: Build value
    • Create fantastic content
    • Manage your media forms
    • Full write-up at tinyurl.com/2ax5d3
  • 4. The Cluetrain Manifesto
    • “ There’s no market for messages.”
    • “ The Internet became a place where people could talk to other people without constraint.”
    • “ [Use] it to connect with each other, not as representatives of corporations or market segments, but simply as who we are.”
  • 5. What Does That Mean? Image : talk by pink moose http://www.flickr.com/photos/pinkmoose/93825403/
  • 6. Commenting/Participating with Top Voices as a United Way Representative
    • Listening and then participating
    • Factual responses are critical
    • A commitment to resolve open issues
    • Put faces to United Way. Associate your name with the post comment or response
  • 7. Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
  • 8. Principles of Karmic Marketing
    • The give attitude
    • Highlight others though your own content
    • Share their content in social networks
    • Comment on their blogs
    • Take a genuine interest in their efforts over time
    • Help them when they need it
    • Use your resources, network when appropriate
    • Expect nothing in return
  • 9. Build Your Own Network
    • Identify top influentials
    • Follow them
    • Follow who they follow
    • Engage in conversations about their interests
    • Add valuable content, insights, etc. to discussion
    • Provide clear ways to connect 
    • Be responsive and “karmic”
  • 10. Dale Carnegie: How to Win Friends and Influence People
  • 11. DC: Become a Friendlier Person
    • 1. Don’t criticize, condemn or complain.
    • 2. Give honest, sincere appreciation.
    • 3. Arouse in the other person an eager want.
    • 4. Become genuinely interested in other people.
    • 5. Smile.
    Image by Jairo BD http://www.flickr.com/photos/jairo_abud/2549484844/
  • 12. DC: Become a Friendlier Person
    • 6. Remember that a person’s name is to that person the sweetest and most important sound in any language.
    • 7. Be a good listener. Encourage others to talk about themselves.
    • 8. Talk in terms of the other person’s interests.
    • 9. Make the other person feel important - and do it sincerely.
    Important person by razordu30 http://www.flickr.com/photos/rduterte/160634094/
  • 13. Actions to Become Friendlier
    • LinkedIn
    • 1) Congratulate job changes
    • 2) Ask someone a question related to their experiences
    • 3) Answer posted questions
    • 4) Refer people who you admire
    • 5) Write a recommendation for someone who you enjoyed working with
    • Facebook
    • 1) Comment on friends’ status updates, ask questions
    • 2) Remember your friends birthdays
    • 3) Repost their links, initiatives if you find it worthwhile
    • 4) Say or post something that makes you happy, and explain why
    • 5) Recommend a friend
  • 14. Actions to Become Friendlier
    • Twitter
    • 1) Reply to someone’s post
    • 2) Retweet someone’s post
    • 3) Suggest people follow someone, and don’t do it as part of “Follow Friday”
    • 4) Write a positive tweet about something good
    • 5) Don’t engage in negative personality tweeting
  • 15. DC: Win People To Your Way of Thinking
    • 10. The only way to get the best of an argument is to avoid it.
    • 11. Show respect for the other person’s opinion. Never say, “You’re wrong.”
    • 12. If you are wrong, admit it quickly and emphatically.
    Pillow Fight by abusx http://www.flickr.com/photos/abusx/2565193077/
  • 16. DC: Win People To Your Way of Thinking
    • 13. Begin in a friendly way.
    • 14. Get the other person saying “yes, yes” immediately.
    • 15. Let the other person do a great deal of the talking.
    • 16. Let the other person feel that the idea is his or hers.
    Yes photo by jurvetson, http://www.flickr.com/photos/jurvetson/2863110104/
  • 17. DC: Win People To Your Way of Thinking
    • 17. Try honestly to see things from the other person’s point of view.
    • 18. Be sympathetic with the other person’s ideas and desires.
    • 19. Appeal to the nobler motives.
    • 20. Dramatize your ideas.
    • 21. Throw down a challenge.
    Challenge by Pawns http://www.flickr.com/photos/42742849@N00/3121235281/
  • 18. Actions to Win: LinkedIn & Facebook
    • 1) Create a group to engage thought leaders, interesting parties. Ask their opinions.
    • 2) If logic/position is not factual, ask them how they came to that position.
    • 3) Don’t say they’re wrong, yet state your facts. Ask them what they think.
    • 4) Socratic method is a great way to engage.
    • 5) Admit & amend wrongs
    • 6) Challenge people to come up with answers.
    • 7) Acknowledge and seriously weigh responses on any of these issues.
    • 8) In areas of conflicting opinion, ask people to find a compromise.
    • 9) Give credit to anyone who contributes to ideas used.
  • 19. Actions to Win: Twitter
    • Twitter
    • 1) Engage in a dialogue on meaningful issues.
    • 2) Remember, Twitter is public. Let folks save face.
    • 3) Admit and amend wrongs.
    • 4) Don’t flame, rather ask and state your dialogue.
    • 5) Give people an out. It’s 140.
    • 6) Look for the positive result.
    Cremations by jurek_durczak http://www.flickr.com/photos/jurek_durczak/143969142/
  • 20. DC: Be a Leader
    • 22. Begin with praise and honest appreciation.
    • 23. Call attention to people’s mistakes indirectly.
    • 24. Talk about your own mistakes before criticizing the other person.
    Desert Leader by Hamed Saber http://www.flickr.com/photos/hamed/327939900/
  • 21. DC: Be a Leader
    • 25. Ask questions instead of giving direct orders.
    • 26. Let the other person save face.
    • 27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
    Statue Praise by coda http://www.flickr.com/photos/coda/61992528/
  • 22. DC: Be a Leader
    • 28. Give the other person a fine reputation to live up to.
    • 29. Use encouragement. Make the fault seem easy to correct.
    • 30. Make the other person happy about doing the thing you suggest.
    Happy by kkoshy http://www.flickr.com/photos/kkoshy/2460058549/
  • 23. Actions to Lead: All Social Networks
    • Rather than dictate answers, ask questions of the community.
    • Give the minority a respectful voice and place within the discussion.
    • Self deprecate rather than attack others.
    • Thank and encourage other people’s contributions.
    • Reward top participants!
    • Make as many heroes as you can.
    • Suggestions and multiple options work. Directions don’t.
  • 24. Thank you!
    • Questions?
    • Email: geoff@livingstonbuzz.com
    • Twitter: geoffliving
    • Facebook and LinkedIn: Geoff Livingston