Social Network Participation

Social Networking: OMG Presented by Geoff Livingston to United Way of America May 14, 2009

Online Isn’t Much Different than Offline Image: Network Solutions Networking Event by Shashi Bellamkonda, http://www.flickr.com/photos/drbeachvacation/2962840225/

Seven Community Principles
Give up control of the message
Honesty, ethics and transparency
Participation is marketing
Audiences versus communities
Strategy: Build value
Create fantastic content
Manage your media forms
Full write-up at tinyurl.com/2ax5d3

The Cluetrain Manifesto
“ There’s no market for messages.”
“ The Internet became a place where people could talk to other people without constraint.”
“ [Use] it to connect with each other, not as representatives of corporations or market segments, but simply as who we are.”

What Does That Mean? Image : talk by pink moose http://www.flickr.com/photos/pinkmoose/93825403/

Commenting/Participating with Top Voices as a United Way Representative
Listening and then participating
Factual responses are critical
A commitment to resolve open issues
Put faces to United Way. Associate your name with the post comment or response

Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/

Principles of Karmic Marketing
The give attitude
Highlight others though your own content
Share their content in social networks
Comment on their blogs
Take a genuine interest in their efforts over time
Help them when they need it
Use your resources, network when appropriate
Expect nothing in return

Build Your Own Network
Identify top influentials
Follow them
Follow who they follow
Engage in conversations about their interests
Add valuable content, insights, etc. to discussion
Provide clear ways to connect 
Be responsive and “karmic”

Dale Carnegie: How to Win Friends and Influence People

DC: Become a Friendlier Person
1. Don’t criticize, condemn or complain.
2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile.
Image by Jairo BD http://www.flickr.com/photos/jairo_abud/2549484844/

DC: Become a Friendlier Person
6. Remember that a person’s name is to that person the sweetest and most important sound in any language.
7. Be a good listener. Encourage others to talk about themselves.
8. Talk in terms of the other person’s interests.
9. Make the other person feel important - and do it sincerely.
Important person by razordu30 http://www.flickr.com/photos/rduterte/160634094/

Actions to Become Friendlier
LinkedIn
1) Congratulate job changes
2) Ask someone a question related to their experiences
3) Answer posted questions
4) Refer people who you admire
5) Write a recommendation for someone who you enjoyed working with
Facebook
1) Comment on friends’ status updates, ask questions
2) Remember your friends birthdays
3) Repost their links, initiatives if you find it worthwhile
4) Say or post something that makes you happy, and explain why
5) Recommend a friend

Actions to Become Friendlier
Twitter
1) Reply to someone’s post
2) Retweet someone’s post
3) Suggest people follow someone, and don’t do it as part of “Follow Friday”
4) Write a positive tweet about something good
5) Don’t engage in negative personality tweeting

DC: Win People To Your Way of Thinking
10. The only way to get the best of an argument is to avoid it.
11. Show respect for the other person’s opinion. Never say, “You’re wrong.”
12. If you are wrong, admit it quickly and emphatically.
Pillow Fight by abusx http://www.flickr.com/photos/abusx/2565193077/

13. Begin in a friendly way.
14. Get the other person saying “yes, yes” immediately.
15. Let the other person do a great deal of the talking.
16. Let the other person feel that the idea is his or hers.
Yes photo by jurvetson, http://www.flickr.com/photos/jurvetson/2863110104/

17. Try honestly to see things from the other person’s point of view.
18. Be sympathetic with the other person’s ideas and desires.
19. Appeal to the nobler motives.
20. Dramatize your ideas.
21. Throw down a challenge.
Challenge by Pawns http://www.flickr.com/photos/42742849@N00/3121235281/

Actions to Win: LinkedIn & Facebook
1) Create a group to engage thought leaders, interesting parties. Ask their opinions.
2) If logic/position is not factual, ask them how they came to that position.
3) Don’t say they’re wrong, yet state your facts. Ask them what they think.
4) Socratic method is a great way to engage.
5) Admit & amend wrongs
6) Challenge people to come up with answers.
7) Acknowledge and seriously weigh responses on any of these issues.
8) In areas of conflicting opinion, ask people to find a compromise.
9) Give credit to anyone who contributes to ideas used.

Actions to Win: Twitter
Twitter
1) Engage in a dialogue on meaningful issues.
2) Remember, Twitter is public. Let folks save face.
3) Admit and amend wrongs.
4) Don’t flame, rather ask and state your dialogue.
5) Give people an out. It’s 140.
6) Look for the positive result.
Cremations by jurek_durczak http://www.flickr.com/photos/jurek_durczak/143969142/

DC: Be a Leader
22. Begin with praise and honest appreciation.
23. Call attention to people’s mistakes indirectly.
24. Talk about your own mistakes before criticizing the other person.
Desert Leader by Hamed Saber http://www.flickr.com/photos/hamed/327939900/

DC: Be a Leader
25. Ask questions instead of giving direct orders.
26. Let the other person save face.
27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
Statue Praise by coda http://www.flickr.com/photos/coda/61992528/

DC: Be a Leader
28. Give the other person a fine reputation to live up to.
29. Use encouragement. Make the fault seem easy to correct.
30. Make the other person happy about doing the thing you suggest.
Happy by kkoshy http://www.flickr.com/photos/kkoshy/2460058549/

Actions to Lead: All Social Networks
Rather than dictate answers, ask questions of the community.
Give the minority a respectful voice and place within the discussion.
Self deprecate rather than attack others.
Thank and encourage other people’s contributions.
Reward top participants!
Make as many heroes as you can.
Suggestions and multiple options work. Directions don’t.

Thank you!
Questions?
Email: geoff@livingstonbuzz.com
Twitter: geoffliving
Facebook and LinkedIn: Geoff Livingston

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Social Network Participation

by Geoff Livingston on May 14, 2009

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Social Network Participation — Presentation Transcript