Georgetown University Social Media for Social Good February 10

Groundswell

Groundswell Discusses the phenomena of mass movement online Attributes of the groundswell Viral/grassroots Uncontrollable Can yield great impact If engaged, organizations Must listen Requires participation Number One Lesson: Relationships, not technologies

Discusses the phenomena of mass movement online

Attributes of the groundswell

Viral/grassroots

Uncontrollable

Can yield great impact

If engaged, organizations Must listen

Requires participation

Number One Lesson: Relationships, not technologies

Examples Digg – 09 F9 11 02 Alpha Moms Mini USA Blendtec Toys R Us & L.L. Bean

Digg – 09 F9 11 02

Alpha Moms

Mini USA

Blendtec

Toys R Us & L.L. Bean

Social Technographics Ladder

Defining Strategy A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.

A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.

Groundswell Technology Assessment Does it enable people to connect with each other in new ways? Is it effortless to sign up for? Does it shift power from institutions to people? Does the community generate enough content to sustain itself? Is it an open platform that invites partnerships?

Does it enable people to connect with each other in new ways?

Is it effortless to sign up for?

Does it shift power from institutions to people?

Does the community generate enough content to sustain itself?

Is it an open platform that invites partnerships?

Technologies Are Tactics But are these “strategies” tactics as well? Listening Talking Energizing Supporting Embracing

But are these “strategies” tactics as well?

Listening

Talking

Energizing

Supporting

Embracing

Talking with People You must respond You need to be candid and transparent You may even need to initiate with conversations about them Assignment: Twitter Conversations

You must respond

You need to be candid and transparent

You may even need to initiate with conversations about them

Assignment: Twitter Conversations

Introducing Charlene Li Photos: Charlene Li, Beth Kanter and Geoff Livingston (image by Shashi Bellamkonda)