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Social Media For Social Good Class #1 - Philanthropy's Long Tail

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Geoff Livingston
Geoff Livingston

This document outlines the curriculum for a course on using social media for social good. The course will teach students how to create effective social media strategies for nonprofits and learn from case studies and assigned readings. Students will be graded on a midterm essay, final project, group work, and in-class work. The document also provides contact information for the professors and lists potential topics that will be covered, including demonstrating accountability to donors, differentiating mission-based return on investment, and facilitating dialogue between organizations and their stakeholders.

Education
1 of 14
Social Media for Social Good January 13
Introductions
Our Work: The Curriculum
What’s In It for You ,[object Object],[object Object],[object Object]
Reading List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Philanthropy’s Long Tail, the Economic Crisis and Social Media
The Long Tail Applied
Other Critical Challenges
What Does the Market Care About?
Current Philanthropic Social Media ,[object Object],[object Object],[object Object],[object Object]
Potential Philanthropic Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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