Social Media for Social Good January 13

Introductions

Our Work: The Curriculum

What’s In It for You Create a social media strategy for your nonprofit Learn how to research to effectively inform strategy Benefit at work from the consensus and collaborative demands

Create a social media strategy for your nonprofit

Learn how to research to effectively inform strategy

Benefit at work from the consensus and collaborative demands

Reading List Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, The Cluetrain Manifesto Seth Godin, Flipping the Funnel , nonprofit edition (eBook) Charlene Li and Josh Bernoff, Groundswell Geoff Livingston with Brian Solis, Now Is Gone Jack Trout and Al Ries, Positioning: The Battle for Your Mind Ben Rigby, Mobilizing Generation 2.0 Malcolm Gladwell, The Tipping Point Allison Fine, Momentum Plus web-based case studies and articles

Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, The Cluetrain Manifesto

Seth Godin, Flipping the Funnel , nonprofit edition (eBook)

Charlene Li and Josh Bernoff, Groundswell

Geoff Livingston with Brian Solis, Now Is Gone

Jack Trout and Al Ries, Positioning: The Battle for Your Mind

Ben Rigby, Mobilizing Generation 2.0

Malcolm Gladwell, The Tipping Point

Allison Fine, Momentum

Plus web-based case studies and articles

Grading Mid-term essay: 20 points Final project: 40 points Group grade: 20 points In-class Projects and Tests, Attendance and Participation: 20 points Georgetown University Honor System Read it. Understand it. Live it. Especially the section on plagiarism : You are expected to abide by the Georgetown University Honor System. If you have not already done so, please familiarize yourself with the material and information posted on the Honor Council's website: http://gervaseprograms.georgetown.edu/hc/index.html . I will be using TurnItIn.com this semester, a tool to ensure that no one – accidentally or otherwise – violates the GU Honor System.

Mid-term essay: 20 points

Final project: 40 points

Group grade: 20 points

In-class Projects and Tests, Attendance and Participation: 20 points

Georgetown University Honor System

Read it. Understand it. Live it. Especially the section on plagiarism :

You are expected to abide by the Georgetown University Honor System. If you have not already done so, please familiarize yourself with the material and information posted on the Honor Council's website: http://gervaseprograms.georgetown.edu/hc/index.html . I will be using TurnItIn.com this semester, a tool to ensure that no one – accidentally or otherwise – violates the GU Honor System.

Philanthropy’s Long Tail, the Economic Crisis and Social Media

The Long Tail Applied

Other Critical Challenges

What Does the Market Care About?

Current Philanthropic Social Media Awareness (Lil Green Patch, etc.) Fostering Social Investment Fundraising (Micro and Macro) What else?

Awareness (Lil Green Patch, etc.)

Fostering Social Investment

Fundraising (Micro and Macro)

What else?

Potential Philanthropic Social Media Demonstrating accountability to donors Differentiating mission-based ROI and fiscal use of finances Facilitating dialogue on mission, actions, and achieving alignment Between donors and organization Donors, recipients and larger community (Care2) What else?

Demonstrating accountability to donors

Differentiating mission-based ROI and fiscal use of finances

Facilitating dialogue on mission, actions, and achieving alignment

Between donors and organization

Donors, recipients and larger community (Care2)

What else?

Our Contact Info Professor: Geoff Livingston Email: [email_address] Twitter: geoffliving Phone: 703-798-5277 Co-Professor: Qui Diaz Email: [email_address] Twitter: beautifulthangs Phone: 703.894.5460 Office Hours: By appointment. Usually before or after class. Buzz Bin Blog: http://www.livingstonbuzz.com/category/social-cause/gtownsm4sg/ Twitter Hashtag: #gtownsm4sg

Professor: Geoff Livingston

Email: [email_address]

Twitter: geoffliving

Phone: 703-798-5277

Co-Professor: Qui Diaz

Email: [email_address]

Twitter: beautifulthangs

Phone: 703.894.5460

Office Hours: By appointment. Usually before or after class.

Buzz Bin Blog: http://www.livingstonbuzz.com/category/social-cause/gtownsm4sg/

Twitter Hashtag: #gtownsm4sg

Image Credits Slide 2 -Introductions: “Meeting with Grad Students in Second Life,” by Pathfinder Linden, http://www.flickr.com/photos/pathfinderlinden/157712296/ Slide 3 - Our Work: “the brighter side of suffering” by notsogoodphotography, http://www.flickr.com/photos/notsogoodphotography/519370317/ Slide 7 – Philanthropy’s Long Tail:”Bulldozer” by smccard http://flickr.com/photos/smccard/2877059499/ Slide 8 – The Long Tail, from Chris Andersen’s book, The Long Tail Slide 9 - Other Critical Challenges, “Marketing to Millenials “ by jonny goldstiebn http://www.flickr.com/photos/jonnygoldstein/2434417624/ Slide 9 – Other Critical Challenges, “Day 6” by R_i_c_h_a_r_d, http://www.flickr.com/photos/richardstreeter/3174281391/ Slide 10 – What Does the Market Care About, “Changing Landscape 3” by nalilo, http://flickr.com/photos/nalilo/23831799/

Slide 2 -Introductions: “Meeting with Grad Students in Second Life,” by Pathfinder Linden, http://www.flickr.com/photos/pathfinderlinden/157712296/

Slide 3 - Our Work: “the brighter side of suffering” by notsogoodphotography, http://www.flickr.com/photos/notsogoodphotography/519370317/

Slide 7 – Philanthropy’s Long Tail:”Bulldozer” by smccard http://flickr.com/photos/smccard/2877059499/

Slide 8 – The Long Tail, from Chris Andersen’s book, The Long Tail

Slide 9 - Other Critical Challenges, “Marketing to Millenials “ by jonny goldstiebn http://www.flickr.com/photos/jonnygoldstein/2434417624/

Slide 9 – Other Critical Challenges, “Day 6” by R_i_c_h_a_r_d, http://www.flickr.com/photos/richardstreeter/3174281391/

Slide 10 – What Does the Market Care About, “Changing Landscape 3” by nalilo, http://flickr.com/photos/nalilo/23831799/