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Social Media for Social Good #2 - Let Them Be Heard
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Social Media for Social Good #2 - Let Them Be Heard

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The Cluetrain Revolution. …

The Cluetrain Revolution.

http://www.livingstonbuzz.com/2009/01/25/let-them-be-heard/

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Transcript

  • 1. Social Media for Social Good The Cluetrain Revolution January 27
  • 2. The World Has Changed
  • 3. Mass Communications
  • 4. The Internet Changes That
  • 5. People
    • Want to be heard
    • Won’t be talked to exclusively
    • Will migrate to where their inclusion is not only necessary, but welcomed
    • And abandon organizations that don’t meet those needs
  • 6. Beware Old School Communicators
    • “ There is
    • no market for messages! ”
  • 7. Meaning
    • Social media tools used with one-way intent do not produce:
    • Donations
    • Email addresses
    • Votes
    • Education
    • Grassroots activism
  • 8. The Modern Online Philanthropy
  • 9. Conversations
    • Can lead to the results organizations want
    • Yet to do that, they must engage in meaningful Two-Way conversations
    • Further engagement is a self-identified act by consumers, donors, activists, etc.
      • A by-product of the conversation
      • Requires use of marketing principles – Call to action
  • 10. Listen First
  • 11. How to Listen
    • Thesis 34: To speak in a human voice, companies must share the concerns of their communities.
    • Twitter: search.twitter.com
    • Delicious searches (or other bookmarking sites like Digg, StumbleUpon, Reddit)
    • Blog searches: blogsearch.google.com, s.technorati.com
    • Andy Beal’s Eight free monitoring tools post:
      • http://tinyurl.com/6m89yp
  • 12. Image Credits
    • Slide 3 – One way by Marcin Wichary http://www.flickr.com/photos/mwichary/3034631941/
    • Slide 4 – Yield to oncoming traffic, by Rutlo http://www.flickr.com/photos/rutlo/3095600658/
    • Slide 10 Listen to Me by MetroJP http://www.flickr.com/photos/metrojp/92038203/
  • 13. Housekeeping
    • Gtownsm4sg on Delicious.com
    • #gtownsm4sg on Twitter
    • Twitter accounts
    • Facebook group: Social Media for Social Good - Georgetown