Social Media for Social Good Positioning: The Battle for Your Mind

It’s a Crowded Marketplace Crowd in Venice by Will Hybrid, http://www.flickr.com/photos/wili/146700222/

Media Types Billboards Mail Magazines Newspapers Books Radio Broadcast TV Cable TV Email Web Mobile

Billboards

Mail

Magazines

Newspapers

Books

Radio

Broadcast TV

Cable TV

Email

Web

Mobile

Even Here! Image credit: http://farm1.static.flickr.com/223/478592465_7aaec23ede.jpg

Add a Fractured Social Media Environment and You Get… Light Chaos by Kevin Dooley, http://www.flickr.com/photos/pagedooley/3199296759/

Consider the Greenspace Green Options TreeHugger The Daily Green EcoGeek NYTimes: Dot Earth and Green Inc. It’s Getting Hot In Here Community EDF Greenpeace National Wildlife Fund Defenders of Wildlife Sierra Club EPA Stop Global Warming Al Gore

Green Options

TreeHugger

The Daily Green

EcoGeek

NYTimes: Dot Earth and Green Inc.

It’s Getting Hot In Here Community

EDF

Greenpeace

National Wildlife Fund

Defenders of Wildlife

Sierra Club

EPA

Stop Global Warming

Al Gore

Positioning

Or Seduction “ Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.” - Al Ries and Jack Trout, Positioning

“ Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.”

- Al Ries and Jack Trout, Positioning

Strategies to Stand Out Understanding your place in the market Don’t go head to head w/ 800 lb. gorillas Instead try to seize first within your niche Differentiate and separate Reposition the competition Naming is everything! Line extensions = bad

Understanding your place in the market

Don’t go head to head w/ 800 lb. gorillas

Instead try to seize first within your niche

Differentiate and separate

Reposition the competition

Naming is everything!

Line extensions = bad

The Ries and Trout Nonprofit Example

Additional Nonprofit Examples

Additional Nonprofit Examples

Your Thoughts?