Positioning (Social Media)

Social Media for Social Good Positioning: The Battle for Your Mind

It’s a Crowded Marketplace Crowd in Venice by Will Hybrid, http://www.flickr.com/photos/wili/146700222/

Media Types
Billboards
Mail
Magazines
Newspapers
Books
Radio
Broadcast TV
Cable TV
Email
Web
Mobile

Even Here! Image credit: http://farm1.static.flickr.com/223/478592465_7aaec23ede.jpg

Add a Fractured Social Media Environment and You Get… Light Chaos by Kevin Dooley, http://www.flickr.com/photos/pagedooley/3199296759/

Consider the Greenspace
Green Options
TreeHugger
The Daily Green
EcoGeek
NYTimes: Dot Earth and Green Inc.
It’s Getting Hot In Here Community
EDF
Greenpeace
National Wildlife Fund
Defenders of Wildlife
Sierra Club
EPA
Stop Global Warming
Al Gore

Positioning

Or Seduction
“ Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.”
- Al Ries and Jack Trout, Positioning

Strategies to Stand Out
Understanding your place in the market
Don’t go head to head w/ 800 lb. gorillas
Instead try to seize first within your niche
Differentiate and separate
Reposition the competition
Naming is everything!
Line extensions = bad

The Ries and Trout Nonprofit Example

Additional Nonprofit Examples

Your Thoughts?

Positioning (Social Media)

by Geoff Livingston on Feb 24, 2009

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Positioning (Social Media) — Presentation Transcript