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Slide 1:Building Brands with Social Media Kami Watson Huyse, APR and Geoff Livingston “Building Blocks” by Redroom Studios, Flickr
Slide 2: Defining Brand \"A collection of perceptions in the mind of the consumer.\" Definition from Building Brands
Slide 3: How Brands Are Defined A brand represents a commitment, a promise from an entity to a stakeholder: c. Verbally (orally and in print) d. Visually (logo, ads, presentation) e. Experience
Slide 4: Social Media: Why all the hype? Powerful tools + Easy to use = Everyone can create content
Slide 5: With Social Media Brand Defined by… • Search engines • New influentials • Customer conversations • Real product experiences
Slide 6:Social Media’s Impact on Branding Can convey the
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