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Mobilizing Generation 2.0
 

Mobilizing Generation 2.0

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A discussion of Ben Rigby's Mobilizing Generation 2.0

A discussion of Ben Rigby's Mobilizing Generation 2.0

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    Mobilizing Generation 2.0 Mobilizing Generation 2.0 Presentation Transcript

    • Mobilizing Generation 2.0 Presented to gtownsm4sg March 17, 2009
    • Ben Rigby, Mobilizing Generation 2.0
    • Gen 2.0 Really Surveys the Tools Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/
    • Chapter 1: Why Blog? • Thought leadership • Share experiences and value w/ community • SEO • Provide capture point for marketing initiatives • Influence the media • Crisis PR • And much, much more
    • Chapter 2: Social Networks • The marketplace of ideas • New influentials cross pollinate • Groundswell movements • Search engines reward (especially bookmarking sites) • Customer conversations • Event promotion • Real experiences discussed
    • Twestival Benefited charity: water
    • Chapter 3: Videos & Photo Sites • Act as blogs • With social networking capabilities • YouTube and Flickr are just the start • Warning: Amateurism doesn’t equal viral video! • Respect the medium
    • National Geographic: Global Warming 101
    • Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
    • Chapter 4: The Future is Mobile • Global – Japan laughs at the iPhone! • Text messaging • Internet access – Netbook craze • Warning: US infrastructure is prohibitive, causing fractured markets • The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare • Google Android, other developments may make things easier
    • Chapter 5&6: Wikis, Maps • Wikis require a lot of original content to get folks interested • Map mashups and hyper local use are a natural way to convey data
    • What Rigby Misses • Influencer relations • Community engagement a la forums, groups, etc. • Bookmarking and hashtags • What else?
    • Service-Oriented Conversation Pyramid Spectators Joiners Collectors Critics Creator
    • Questions?