Mobilizing Generation 2.0
Presented to gtownsm4sg
March 17, 2009

Ben Rigby, Mobilizing Generation 2.0

Gen 2.0 Really Surveys the Tools
Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/

Chapter 1: Why Blog?
• Thought leadership
• Share experiences and
value w/ community
• SEO
• Provide capture point
for marketing initiatives
• Influence the media
• Crisis PR
• And much, much more

Chapter 2: Social Networks
• The marketplace of ideas
• New influentials cross pollinate
• Groundswell movements
• Search engines reward (especially
bookmarking sites)
• Customer conversations
• Event promotion
• Real experiences discussed

Twestival
Benefited charity: water

Chapter 3: Videos & Photo Sites
• Act as blogs
• With social networking capabilities
• YouTube and Flickr are just the start
• Warning: Amateurism doesn’t equal viral
video!
• Respect the medium

National Geographic:
Global Warming 101

Really Winning Online:
The Generous Web
Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/

Chapter 4: The Future is Mobile
• Global – Japan laughs at the iPhone!
• Text messaging
• Internet access
– Netbook craze
• Warning: US infrastructure is prohibitive, causing
fractured markets
• The Handset Conundrum: iPhone proves the
model BUT only owns 1% global marketshare
• Google Android, other developments may make
things easier

Chapter 5&6: Wikis, Maps
• Wikis require a lot of original content to get
folks interested
• Map mashups and hyper local use are a
natural way to convey data

What Rigby Misses
• Influencer relations
• Community engagement a la forums, groups,
etc.
• Bookmarking and hashtags
• What else?

Service-Oriented
Conversation Pyramid
Spectators
Joiners
Collectors
Critics
Creator

Questions?