Geoff Livingston PPT for PRSA-NCC

Blogger Relations Tips for PRSA – NCC June 19, 2008

Primary Issue for PR Pros Lies in Approach
Can’t force media relations model into blogger relations
General attitude of get rather than give is antithetical to communities
Bloggers are often part of subject specific communities
Spam, press releases, blanket approaches don’t work

New Media Requires New Approach
Social implies interaction… Think relationships
Long term harvest versus short term gain
Communities exist in more than one place
Identify all influencers, and focus on them
Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah!

Leveraging Social Relationships
Start by providing value… What’s the so what for this person? What are you giving them that matters?
Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES
The phone still works
Plus… Use social media tools like blogs, etc. to help. Novel concept.

Additional Reading
Five unorthodox ways to pitch bloggers: http://tinyurl.com/6s7muf
Podcast on the current state of blogger relations: http://tinyurl.com/68tdum
Thoughts on pitching bloggers http://tinyurl.com/6pq7ft

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Geoff Livingston PPT for PRSA-NCC

by Geoff Livingston on Jun 19, 2008

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Geoff Livingston PPT for PRSA-NCC — Presentation Transcript