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Geoff Livingston PPT for PRSA-NCC
 

Geoff Livingston PPT for PRSA-NCC

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Geoff Livingston, author of Now Is Gone, gives brief blogger relations tips to PRSA National Capital Chapter on June 19, 2008.

Geoff Livingston, author of Now Is Gone, gives brief blogger relations tips to PRSA National Capital Chapter on June 19, 2008.

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    Geoff Livingston PPT for PRSA-NCC Geoff Livingston PPT for PRSA-NCC Presentation Transcript

    • Blogger Relations Tips for PRSA – NCC June 19, 2008
    • Primary Issue for PR Pros Lies in Approach
      • Can’t force media relations model into blogger relations
      • General attitude of get rather than give is antithetical to communities
      • Bloggers are often part of subject specific communities
      • Spam, press releases, blanket approaches don’t work
    • New Media Requires New Approach
      • Social implies interaction… Think relationships
      • Long term harvest versus short term gain
      • Communities exist in more than one place
      • Identify all influencers, and focus on them
      • Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah!
    • Leveraging Social Relationships
      • Start by providing value… What’s the so what for this person? What are you giving them that matters?
      • Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES
      • The phone still works
      • Plus… Use social media tools like blogs, etc. to help. Novel concept.
    • Additional Reading
      • Five unorthodox ways to pitch bloggers: http://tinyurl.com/6s7muf
      • Podcast on the current state of blogger relations: http://tinyurl.com/68tdum
      • Thoughts on pitching bloggers http://tinyurl.com/6pq7ft