Blogger Relations Tips for PRSA – NCC June 19, 2008

Primary Issue for PR Pros Lies in Approach Can’t force media relations model into blogger relations General attitude of get rather than give is antithetical to communities Bloggers are often part of subject specific communities Spam, press releases, blanket approaches don’t work

Can’t force media relations model into blogger relations

General attitude of get rather than give is antithetical to communities

Bloggers are often part of subject specific communities

Spam, press releases, blanket approaches don’t work

New Media Requires New Approach Social implies interaction… Think relationships Long term harvest versus short term gain Communities exist in more than one place Identify all influencers, and focus on them Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah!

Social implies interaction… Think relationships

Long term harvest versus short term gain

Communities exist in more than one place

Identify all influencers, and focus on them

Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah!

Leveraging Social Relationships Start by providing value… What’s the so what for this person? What are you giving them that matters? Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES The phone still works Plus… Use social media tools like blogs, etc. to help. Novel concept.

Start by providing value… What’s the so what for this person? What are you giving them that matters?

Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES

The phone still works

Plus… Use social media tools like blogs, etc. to help. Novel concept.

Additional Reading Five unorthodox ways to pitch bloggers: http://tinyurl.com/6s7muf Podcast on the current state of blogger relations: http://tinyurl.com/68tdum Thoughts on pitching bloggers http://tinyurl.com/6pq7ft

Five unorthodox ways to pitch bloggers: http://tinyurl.com/6s7muf

Podcast on the current state of blogger relations: http://tinyurl.com/68tdum

Thoughts on pitching bloggers http://tinyurl.com/6pq7ft