Facebook Page Best Practices<br />
Altimeter’s Eight by Jeremiah<br />
Guidelines<br />What will the organization do?<br />What can fans do?<br />What are the rules of engagement?<br />
Make it a Cohesive Brand Extension<br />
Up to Date: 80/20 Rule<br />Frequent updates, users expect consistent interaction<br />Eighty percent educational, informa...
For Example…<br />
Live Authenticity – Two Way Dialogue<br />
Peer to Peer Interaction<br />
Foster Advocacy<br />Ask questions, solicit their input<br />Encourage fans to speak on your behalf<br />Ask them to like ...
Use Calls to Action<br />
Some Special Sauce<br />Based on our experiences…<br />
Don’t Split the Conversation Stream<br />
Integrate Applications (the ones your community likes)<br />
Pay Attention to the Stats<br />
Make Your Fans Feel Special<br />
Not the Same<br />
Why Your Sauce Is Better!<br />
Integrate!<br />Image by Mykl Roventine<br />
Questions?<br />Geoff Livingston<br />geoff@zoeticamedia.com<br />@geoffliving<br />
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Facebook Page Best Practices

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Here are our recommended best practices for Facebook fan pages.

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  • The presentation is rather good, but I wonder why the topic of custom FBML landing pages was not covered? People create really awesome custom facebook landing pages.. just check the post on smashing:
    http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
    Moreover new services started to appear, like selling facebook FBML templates:
    http://facebook-templates.net/shop/
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Facebook Page Best Practices

  1. 1. Facebook Page Best Practices<br />
  2. 2. Altimeter’s Eight by Jeremiah<br />
  3. 3. Guidelines<br />What will the organization do?<br />What can fans do?<br />What are the rules of engagement?<br />
  4. 4. Make it a Cohesive Brand Extension<br />
  5. 5. Up to Date: 80/20 Rule<br />Frequent updates, users expect consistent interaction<br />Eighty percent educational, informational, and entertaining<br />Twenty percent about the organization<br />
  6. 6. For Example…<br />
  7. 7. Live Authenticity – Two Way Dialogue<br />
  8. 8. Peer to Peer Interaction<br />
  9. 9. Foster Advocacy<br />Ask questions, solicit their input<br />Encourage fans to speak on your behalf<br />Ask them to like things <br />If someone criticizes the organization, and fans defend you, let them<br />
  10. 10. Use Calls to Action<br />
  11. 11. Some Special Sauce<br />Based on our experiences…<br />
  12. 12. Don’t Split the Conversation Stream<br />
  13. 13. Integrate Applications (the ones your community likes)<br />
  14. 14. Pay Attention to the Stats<br />
  15. 15. Make Your Fans Feel Special<br />
  16. 16. Not the Same<br />
  17. 17. Why Your Sauce Is Better!<br />
  18. 18. Integrate!<br />Image by Mykl Roventine<br />
  19. 19. Questions?<br />Geoff Livingston<br />geoff@zoeticamedia.com<br />@geoffliving<br />
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