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Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
Facebook Page Best Practices
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Facebook Page Best Practices

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Here are our recommended best practices for Facebook fan pages.

Here are our recommended best practices for Facebook fan pages.

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  • The presentation is rather good, but I wonder why the topic of custom FBML landing pages was not covered? People create really awesome custom facebook landing pages.. just check the post on smashing:
    http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
    Moreover new services started to appear, like selling facebook FBML templates:
    http://facebook-templates.net/shop/
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Transcript

  • 1. Facebook Page Best Practices<br />
  • 2. Altimeter’s Eight by Jeremiah<br />
  • 3. Guidelines<br />What will the organization do?<br />What can fans do?<br />What are the rules of engagement?<br />
  • 4. Make it a Cohesive Brand Extension<br />
  • 5. Up to Date: 80/20 Rule<br />Frequent updates, users expect consistent interaction<br />Eighty percent educational, informational, and entertaining<br />Twenty percent about the organization<br />
  • 6. For Example…<br />
  • 7. Live Authenticity – Two Way Dialogue<br />
  • 8. Peer to Peer Interaction<br />
  • 9. Foster Advocacy<br />Ask questions, solicit their input<br />Encourage fans to speak on your behalf<br />Ask them to like things <br />If someone criticizes the organization, and fans defend you, let them<br />
  • 10. Use Calls to Action<br />
  • 11. Some Special Sauce<br />Based on our experiences…<br />
  • 12. Don’t Split the Conversation Stream<br />
  • 13. Integrate Applications (the ones your community likes)<br />
  • 14. Pay Attention to the Stats<br />
  • 15. Make Your Fans Feel Special<br />
  • 16. Not the Same<br />
  • 17. Why Your Sauce Is Better!<br />
  • 18. Integrate!<br />Image by Mykl Roventine<br />
  • 19. Questions?<br />Geoff Livingston<br />geoff@zoeticamedia.com<br />@geoffliving<br />

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