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Facebook Page Best Practices

by Geoff Livingston

Here are our recommended best practices for Facebook fan pages.

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Tim Soulo, Internet Marketing Expert at FaceBook Templates The presentation is rather good, but I wonder why the topic of custom FBML landing pages was not covered? People create really awesome custom facebook landing pages.. just check the post on smashing:
http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
Moreover new services started to appear, like selling facebook FBML templates:
http://facebook-templates.net/shop/ 2 years ago
Are you sure you want to

Mary Ann Halford at Mary Ann Halford 2 years ago
Carlos Z, Director at Mercologia Tags facebook 2 years ago
Erno Hannink, Family and Business Balance Finder for coaches and entrepreneurs at ErnoHannink Tags facebook tips 2 years ago
ABottiglieri Tags facebook social media best practices 2 years ago
Sylwia Presley, Social media consultant/Director at nfpvoice.com 2 years ago
Alex Hazell 2 years ago
Andrew Wilson, Web and New Media at Federal Government - HHS - SAMHSA 2 years ago
Web Wednesday at Web Wednesday Tags altira jeremiah facebook 2 years ago
Alexander Ainslie, Evangelist / Free-Thinker at Internet 2 years ago
Andy Sternberg, Marketing Strategy, Business Development, Making Things Happen. Multimedia Journalism Instructor at Adler Integrated 2 years ago

Facebook Page Best Practices
Altimeter’s Eight by Jeremiah
Guidelines
What will the organization do?
What can fans do?
What are the rules of engagement?
Make it a Cohesive Brand Extension
Up to Date: 80/20 Rule
Frequent updates, users expect consistent interaction
Eighty percent educational, informational, and entertaining
Twenty percent about the organization
For Example…
Live Authenticity – Two Way Dialogue
Peer to Peer Interaction
Foster Advocacy
Ask questions, solicit their input
Encourage fans to speak on your behalf
Ask them to like things
If someone criticizes the organization, and fans defend you, let them
Use Calls to Action
Some Special Sauce
Based on our experiences…
Don’t Split the Conversation Stream
Integrate Applications (the ones your community likes)
Pay Attention to the Stats
Make Your Fans Feel Special
Not the Same
Why Your Sauce Is Better!
Integrate!
Image by Mykl Roventine
Questions?
Geoff Livingston
geoff@zoeticamedia.com
@geoffliving