Facebook Page Best Practices

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Here are our recommended best practices for Facebook fan pages.

Here are our recommended best practices for Facebook fan pages.

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  • The presentation is rather good, but I wonder why the topic of custom FBML landing pages was not covered? People create really awesome custom facebook landing pages.. just check the post on smashing:
    http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/
    Moreover new services started to appear, like selling facebook FBML templates:
    http://facebook-templates.net/shop/
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Transcript

  • 1. Facebook Page Best Practices
  • 2. Altimeter’s Eight by Jeremiah
  • 3. Guidelines
    What will the organization do?
    What can fans do?
    What are the rules of engagement?
  • 4. Make it a Cohesive Brand Extension
  • 5. Up to Date: 80/20 Rule
    Frequent updates, users expect consistent interaction
    Eighty percent educational, informational, and entertaining
    Twenty percent about the organization
  • 6. For Example…
  • 7. Live Authenticity – Two Way Dialogue
  • 8. Peer to Peer Interaction
  • 9. Foster Advocacy
    Ask questions, solicit their input
    Encourage fans to speak on your behalf
    Ask them to like things
    If someone criticizes the organization, and fans defend you, let them
  • 10. Use Calls to Action
  • 11. Some Special Sauce
    Based on our experiences…
  • 12. Don’t Split the Conversation Stream
  • 13. Integrate Applications (the ones your community likes)
  • 14. Pay Attention to the Stats
  • 15. Make Your Fans Feel Special
  • 16. Not the Same
  • 17. Why Your Sauce Is Better!
  • 18. Integrate!
    Image by Mykl Roventine
  • 19. Questions?
    Geoff Livingston
    geoff@zoeticamedia.com
    @geoffliving