IB Geography - Global Interactions - Glocalization

Glocalization

Distinguishbetween the termsglobalization andglocalization.

globalization “The growing interdependence of countries worldwide through the increasing volume and variety of cross-border transactions in goods and services and of international capital ﬂows, and through the more rapid and widespread diffusion of technology” (source: IMF).

glocalization A term that was invented to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted speciﬁcally to each locality or culture in which it is marketed.

A croque-monsieur is a hot ham and cheese (typicallyemmental or gruyère) grilled sandwich. It originated inFrance as a fast-food snack served in cafés and bars.

Taipei McDonalds. Shrimp burger with a ric

Notes on a food a nd non-food example of glocalization

Examine the extent towhich commercialactivities at a localscale have becomeglobalized.

local scale

How are commercialactivities in yourlocal areaglobalized?

How are commercialactiv ities in your local area globalized?

Examine thereasons why thelevel and rate ofadoption variesfrom place to place.

➡ Thelevel of economic development of countries and regions.

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.➡ Contrasts between urban and rural areas.

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.➡ Contrasts between urban and rural areas.➡ The level of infrastructure.

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.➡ Contrasts between urban and rural areas.➡ The level of infrastructure.➡ Cultural acceptance of global business

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.➡ Contrasts between urban and rural areas.➡ The level of infrastructure.➡ Cultural acceptance of global business➡ Government reaction to foreign direct investment and the presence of foreign business.

➡ The level of economic development of countries and regions.➡ The size of markets in terms of population.➡ Contrasts between urban and rural areas.➡ The level of infrastructure.➡ Cultural acceptance of global business➡ Government reaction to foreign direct investment and the presence of foreign business.➡ Economic activity at the local level.

Examin e the reasonswhy the level and rate of a doption varies from pl ace to place for a certain brand

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IB Geography - Global Interactions - Glocalization

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