10 minutes "Fire-Starter" put together for the Business Model Innovation session at the Front End of Innovation Conference in Boson May 3-5th 2010.
Geoff's Bio: Geoff Zoeckler (pronounced Jeff Zeck-ler) is as senior product development scientist at Birds Eye Foods (now part of Pinnacle Foods) and is helping to develop a robust new product pipeline and further improve the culture of innovation within the company. Geoff is a passionate innovator, entrepreneur, and front end of innovation guru. His unquenchable curiosity and zeal for life has led him to development many personal and professional hobbies. Always seeking adventure, Geoff would be a fun guy to get stuck in an elevator with.