Front End of Innovation "Why Won't You Let Me Innovate?" Engaging Millennials in your Innovation Process
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Front End of Innovation "Why Won't You Let Me Innovate?" Engaging Millennials in your Innovation Process

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Presentation slides from the Front End of Innovation Conference in Boston May 2009. The presentation given by two motivated, young professionals from General Mills/ Birds Eye Foods and Kimberly Clark ...

Presentation slides from the Front End of Innovation Conference in Boston May 2009. The presentation given by two motivated, young professionals from General Mills/ Birds Eye Foods and Kimberly Clark - Geoff Zoeckler and Katie Kraus. The duo talked passionately about what is needed in the work place to best utilize your young talent specifically towards innovation efforts. Geoff Zoeckler has continued some of the discussion on his blog http://generationinnovation.blogspot.com

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Front End of Innovation "Why Won't You Let Me Innovate?" Engaging Millennials in your Innovation Process Presentation Transcript

  • 1. WHY WON’T YOU LET ME INNOVATE?
    Engaging Young Professionals in Innovation
    Katie Kraus and Geoff Zoeckler
    Front End of Innovation May 2009
  • 2. The Next 45 Minutes
    Millennials…So What?(5)
    Audience Polling (5)
    Ways to Engage (10)
    3 Things I’m Bringing Back to the Office (10)
    Summary, Q&A (15)
  • 3. MILLENNIALS…REASONS TO CARE
    There are a lot of us
    Millennials 13-31 (~born 1978 to 1995)
    Boomers: 45-63 (~born 1946-1964)
    We’re entering the workforce while the Boomers are phasing to semi-retirement
    We’re different, but we care
    We won’t take “no” for an answer
    We spend, and will spend, lots of money
    We talk to each other
    Innovation = StimulusDiversity/Fear (Doug Hall)
  • 4. What Makes Us Millennial?
    Shift from the Industrial to Information Age
    STEEP Impacts During our Formative Years
    Social networking mainstream, Diversity = Normal
    Tech Native (Multi-tasking)
    Environmentally Conscious
    Economics: Booms….and bust
    Politics: Bush to Obama
    Boomer parents told us we could do anything and we’re ready for our “rendezvous with destiny”
  • 5. For More Information on Millennials
    www.iconoculture.com
    Journal of Managerial Psychology Vol 23, No 8
    www.generationsatwork.com
    Your local Millennials
    Facebook
  • 6. MILLENNIALS ENTER THE FRONT ENDHelp us All!
  • 7. ENGAGING MILLENNIALSShare the Need – Give us a Reason
    Because we can do anything, we won’t just do a job, we need to understand the ‘why’
    Share the consumer need
    Paint the background picture
    Tell us how our actions fit within the company’s mission statement and strategies
  • 8. ENGAGING MILLENNIALSBe a Role Model
    We’ve been used to working in teams, and want mentors to show us how to implement our ideas
    Push us to understand how our idea relates to consumers
    Encourage us to question previous assumptions
    Give us suggestions for possible first steps to test our idea
    Create a Dialogue! Become a sounding board for ideas/thoughts.
  • 9. ENGAGING MILLENNIALSGreenhouse Our Ideas NO “Yes, But…”
    Our ideas stem from our experiences and can be good building blocks when allowed to grow
    Encourage back and forth idea building
    ie. Instant Messenger
    Change your reactions:
    Yes…and…, How might we…, Interesting… have you thought about
    Allow for sub-conscious noodle time
  • 10. ENGAGING MILLENNIALSReward The Brave
    Sharing ideas takes bravery, and we’re used to constant positive reinforcement
    Give us creative spotlight with management to share our ideas
    Reward us with exposure via high priority projects or lunch with senior leaders
    Send simple emails – Nice Job, Great Work, Very Impressive…
    Grant days off for special achievements
  • 11. ENGAGING MILLENNIALSBreak the Box Get Me Out of Here
    The Millennial Mantra: What’s good for me = good for everyone
    Give access to ‘on the go’ technologies
    Ie. Blackberry, laptops, web access to email
    Expect me to spend time out of the office
    Build a creative space at work
    Reconsider the formal dress code
    Encourage flexible work arrangements
  • 12. 1
    2
    3
    ENGAGING MILLENNIALS IN THE FRONT ENDTHREE ACTIONS YOU’LL TAKE BACK
  • 13. ENGAGING MILLENNIALSOur Final Words
    Share the Need
    Be a Role Model
    Greenhouse our Ideas
    Reward our Bravery
    Help us Break out of the Box