The Brand Experience Environments Portfolio 2012

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Whatever type of brand experience you need, from product launches or corporate meetings to mobile tours or executive briefing centers, we can be your creative production agency. Our creative approach is driven by research, strategy and a strong narrative that captures an emotional and intellectual connection to our clients' brands. We believe that all projects begin with a well crafted story line. The storyline drives all of our creative work, from exhibit and graphic design to video production and fabrication. At The Brand Experience, our work doesn’t begin with bullet points and a few PowerPoint slides. It begins with words and the creativity that powers them. As one author put it, "An experience is holistic, total, encompassing, transforming and emotional. An experience is an event. A happening. An event-happening with a beginning, a middle and an end." The best experiences are inspired by great stories.

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  • The Brand Experience Environments Portfolio 2012

    1. 1. PROCESS
    2. 2. s ges t ion lar vider lut he is t y pr o So rtin log ral he ty Ma hno ede of t rity. uri eed tec tes F one Secu ec ckh tion ta Lo rma ited S d al Cybe so r rS o inf e Un ent a ed in n be Cy th nm enc to eri ver Go t exp s ces mo ure s Se rvi sec sic th ren Wi Fo - er yb n &C - tioPhase 1: Discovery en rev meP - r Cri be Cy - n tio ova Inn rity cu r Se be Cy for - n ter Ce
    3. 3. Phase II: Concept Approach and Storyline Why not talk just about product specs and “If it weren’t for the air support of an F-22, I wouldn’t be here today.” technical performance? Because in the end, in all of these defining moments, the truest test and “Your technology helped capture and convict the D.C. Sniper.” the ultimate proof of Lockheed Martin products and services will not be found in technical specs, “Using Lockheed Martin technologies, the Phoenix lander outlasted its design-life by months.” statistics, or competition with other industry leaders, but in the stories that result, in the “Lockheed Martin products make sure 35 million Americans receive their Social Security personal narratives of those served best when Lockheed Martin and its customers join together: checks on time, every time.” Ultimately, our approach will be about allowing technical performance and emotional connection to live side-by-side, simultaneously expressed in Every storyline has its chapters, the proof points that will achieve its message. For the theme of “It’s a Privilege to Serve” or “Privileged to Your every visitor a manner that fits with Lockheed Martin’s overall “ethos of service” and the company’s values. Serve,” we recommend that the storyline be told in four chapters focused on the mission that is needs to hear the This unique approach will spotlight a level of being served by Lockheed. In other words, trust, dedication, and responsibility that is found in very few other places and, perhaps, at no your every visitor needs to hear the following from Lockheed, “It’s a Privilege to Serve Your following from Lockheed, “It’s a other company. While emphasizing people serv- Mission”: ing people, this approach will also strongly affirm that, as Greg Dahlberg said, it is “all about the “What is a mission?” wow factor of products.” We propose a storyline that highlights a common “What makes a mission critical?” Privilege to Serve theme throughout: “It’s a Privilege to Serve” or simply “Privileged to Serve.” This theme will “How does Lockheed Martin serve your critical mission?” Your Mission.” allow the Global Vision Center to express Lock- heed Martin’s full vision and values in a single “How can we meet the challenge of Globe Presentation storyline, illustrating the full extent and the ulti- continuing to serve your critical mission?” mate impact of the work that it does around the globe, while engaging visitors emotionally with a message that remains focused on the customer. Visitors will be greeted by a Lockheed Martin employee seated at an attractive desk (featuring a Lockheed Martin logo treatment). The 6 reception desk is at the center of a larger area which is adjacent to several more spaces beyond. This is the hub of the GVC; all who visit ted Budget Range $750,000 - $1,000,000 Stories from the Field must pass this way. So it is the logical Estimated Budget Range place for $10,000 - $18,000 a focal experience. This area is where we will communicate the second part of the storyline: “what makes a mission critical?” A mission takes on critical proportion because of its impact on the complex, ever-changing interconnected world we live in — a world where there are threats, where we dream of the heavens and reach for the stars. We live in a world where we want to save energy for future generations. We live in a world where freedom is spreading. To accomplish all of this, to live in a better world, we need to pursue critical missions with a sense of real urgency! ctive media experience will provide aunning backdrop for the reception desk, Suspended, seeming almost to “float,” in theow” to kick off the guest experience. This chapter will champion the most important product that The customer story will be presented (text, graphic) at “human serve as an icon of the Global Vision Lockheed Martin can deliver: trust. It will allow visitors to “meet” space to the visitor’s left “If it weren’treception desk Iis scale” around the base of the column; the Lockheed Martin of the for your Hellfire missile, wouldn’t be here today.” persons like themselves, and to “hear” stories of “hard power” division will be represented with a bold super-graphic thatntegration theme, and the defining f our “I didn’t know they did all that!” and “soft power” alike: pilots, soldiers, scientists, civilians, and a large sphere comprising a highly stylized globe. the D.C. Sniper.” rises to the ceiling. Visitors will be able to walk through this “Your technology helped identify and convict government employees. These stories and perspectives will It is shaped out of latitudinal and count on Lockheed Martin to provide the support “ensemble” of end-users and experience the collective impact “I know I can longitudinal lines certify that achieving our critical mission means “serving those of their individual narratives. I need to secure our health records.” screensaver display that wordlessly introduces visi- ments” and “real-time views” fromce to the right of the globe, the who serve.” which stand out in curved relief, forming a grid r Touchdown,” visitors will be invited This area will be an inspirational motivator. It will reinforce the “Lockheed Martin services help me provide humanitarian relief Lockheed Martin’s global presence, illustrat- tors to Martin’s work and its customers’ mi e deeply into stories about the company These stories will be presented using the eight columns on the common goals shared by Lockheed sorts. This is a sculptural piece, dramatically of Martin, its customers, and where it is needed most.” periphery of the reception area, again assuring high visibility. those that benefit from its products have, while vividly reinforc- ing that the company is much more than just Ameri- “live” view of the planet featuring lastomers. These touch-screen stations willvision and product-specific case histories Each column will feature two examples of a customer/critical lit, almost glowing, strikingit unto itself; it makes would have become ing the overall “Privileged to Serve” theme. “If weren’t for Lockheed Martin, I never
    4. 4. Phase III: Designnceptual Walkthroughdering that many visitors to the Global takeaways succinctly and with exposure to Presented below is the proposed flow of the Global Vision Center Lobby Center (GVC) will have limited time to high-traffic areas. So even when experienced in Global Vision Center story and experience.e its common areas, the experience has a short length of time, it will achieve its desireddesigned to deliver the key storyline and impact and impart the requisite information. Multi-Touch/Graphic Welcome Screen 2 People Images on Columns/Stories from The Field Welcome Screen 1 Sea to Space Globe: 9’ Sphere Customer Touchdown Models Heritage White Board Wall Mission Statements: As stated, the Global “Let us each agree to chart a course for suc- Vision Center experience will begin by asking cess…understanding that the stakes are high: the question “What is a mission?” It will invite the completion of the mission, the success of visitors to think about their own missions by the enterprise, the strength of our nation.” providing inspirational quotations about missions - Robert J. Stevens, Chairman, President and from famous leaders, thinkers, authors, and CEO, Lockheed Martin other famous figures, as well as quotations from popular culture. “Your mission, if you choose to accept it…” Mission Graphics 1 – Mission Impossible Sea to Space Graphic This collage of quotations will be featured on a series of graphic panels or directly on the walls “To succeed in your mission, you must have Mission Graphics 2 of the Lobby area leading toward the elevators. single-minded devotion to your goal.” – Abdul Kalam 7 8 6 6 1 2 5 5 3 4D 8
    5. 5. Phase IV: Development 30˚/15˚ D201e DHD20W Sahara 36˚/10˚ Libya 15˚/7˚ DHD26W Central Africa 20˚/30˚ 15˚/5˚ DRAFT 9˚/33˚ 10˚/10˚ V170b Abidjan DHD15S Somalia 0˚/3˚ 11˚/35˚ 5˚/10˚ DHD26W 0˚/50˚ Congo D201e South Africa 20˚/14˚ 18˚/35˚ 32˚/37˚ Africa 4/14/2009 Coordinates are given in Latitude/Longitude degrees Scale 1:10 cm
    6. 6. Phase V: Production
    7. 7. Phase VI: Fabrication The creative material contained herein is the exclusive property of MC2. No one shall distribute, transfer, or copy this material in whole or part, directly or indirectly, without the expressed written consent MC2. Copyright © 2008 MC2, all rights reserved.
    8. 8. Phase VII: Installation
    9. 9. Phase VIII: Grand Opening
    10. 10. ENVIRONMENTS
    11. 11. Honeywell Technology Experience, China, 2012
    12. 12. Honeywell Technology Experience, China, 2012
    13. 13. Honeywell Technology Experience, China, 2012
    14. 14. Honeywell Technology Experience, China, 2012
    15. 15. Honeywell Technology Experience, China, 2012
    16. 16. Honeywell Technology Experience, China, 2012
    17. 17. Honeywell Technology Experience, China, 2012
    18. 18. Honeywell Technology Experience, China, 2012
    19. 19. Honeywell Technology Experience, China, 2012
    20. 20. Honeywell Technology Experience, China, 2012
    21. 21. Honeywell Technology Experience, China, 2012
    22. 22. Honeywell Technology Experience, China, 2012
    23. 23. Honeywell Technology Experience, China, 2012
    24. 24. Honeywell Technology Experience, China, 2012
    25. 25. Honeywell Technology Experience, China, 2012
    26. 26. Honeywell Technology Experience, China, 2012
    27. 27. Honeywell Technology Experience, China, 2012
    28. 28. Honeywell Technology Experience, China, 2012
    29. 29. Honeywell Technology Experience, 2004
    30. 30. Honeywell Technology Experience, 2004
    31. 31. Honeywell Technology Experience, 2004
    32. 32. Honeywell Technology Experience, 2004
    33. 33. Honeywell Shanghai Lobby, 2005
    34. 34. New 40x9 Film for Honeywell Technology Experience, 2010
    35. 35. Amadeus Briefing Center, France, 2006
    36. 36. Philips Simplicity, 2006
    37. 37. Philips Simplicity Event, 2006
    38. 38. Polycom EBC, 2008
    39. 39. Polycom EBC, 2008
    40. 40. Polycom EBC, 2008
    41. 41. Polycom EBC, 2008
    42. 42. Polycom EBC, 2008
    43. 43. Polycom EBC, 2008
    44. 44. Nakheel Blue Communities Launch Event, 2008
    45. 45. Nakheel Tunnel, 2008
    46. 46. Lockheed Martin Global Vision Center, 2009 Lockheed Martin GVC,
    47. 47. Lockheed Martin Global Vision Center, 2009 Lockheed Martin GVC,
    48. 48. Lockheed Martin Global Vision Center, 2009 Lockheed Martin GVC,
    49. 49. Lockheed Martin Global Vision Center, 2009 Lockheed Martin GVC,
    50. 50. Lockheed Martin Global Vision Center, 2009 Lockheed Martin GVC,
    51. 51. Lockheed Martin Space Experience Center, 2010
    52. 52. Lockheed Martin Space Experience Center, 2010
    53. 53. Lockheed Martin Space Experience Center, 2010
    54. 54. Lockheed Martin Space Experience Center, 2010
    55. 55. Lockheed Martin Space Experience Center, 2010
    56. 56. Lockheed Martin Space Experience Center, 2010
    57. 57. Lockheed Martin Space Experience Center, 2010
    58. 58. Lockheed Martin Space Experience Center, 2010
    59. 59. Lockheed Martin Space Experience Center, 2010
    60. 60. Lockheed Martin GVC Legacy Exhibit, 2010
    61. 61. Lockheed Martin GVC Legacy Exhibit, 2010
    62. 62. Lockheed Martin GVC Legacy Exhibit, 2010
    63. 63. Lockheed Martin GVC Demo Center Murals, 2010
    64. 64. Lockheed Martin GVC Demo Center Murals, 2010
    65. 65. Lockheed Martin 100 Moments Exhibit, 2011
    66. 66. Lockheed Martin 100 Moments Exhibit, 2011
    67. 67. Lockheed Martin 100 Moments Exhibit, 2011
    68. 68. Lockheed Martin Littoral Combat Ship Prezi, 2012
    69. 69. University of Phoenix Sperling Center Tour, 2012
    70. 70. University of Phoenix Sperling Center Tour, 2012
    71. 71. University of Phoenix Sperling Center Tour, 2012
    72. 72. University of Phoenix Sperling Center Tour, 2012
    73. 73. University of Phoenix Sperling Center Tour, 2012
    74. 74. University of Phoenix Sperling Center Tour, 2012
    75. 75. University of Phoenix Sperling Center Tour, 2012
    76. 76. University of Phoenix Sperling Center Tour, 2012
    77. 77. University of Phoenix Sperling Center Tour, 2012
    78. 78. University of Phoenix Sperling Center Tour, 2012
    79. 79. University of Phoenix Sperling Center Tour, 2012
    80. 80. University of Phoenix Sperling Center Tour, 2012
    81. 81. University of Phoenix Sperling Center Tour, 2012
    82. 82. University of Phoenix Sperling Center Tour, 2012
    83. 83. University of Phoenix Sperling Center Tour, 2012
    84. 84. University of Phoenix Sperling Center Tour, 2012
    85. 85. University of Phoenix Sperling Center Tour, 2012
    86. 86. “Thank you very deeply for your work. The brand experience is stunning. I spoke to John Sperling afterwards and he was very impressed. I know how much work went into this. Congratulations, you did it!” --Alan Drimmer, Provost University of Phoenix
    87. 87. “Neato!” --Dr. John Sperling, Founder, University of Phoenix
    88. 88. CA Technologies EBC, 2012
    89. 89. CA Technologies EBC, 2012
    90. 90. CA Technologies EBC, 2012
    91. 91. CA Technologies EBC, 2012
    92. 92. CA Technologies EBC, 2012
    93. 93. THANK YOU

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