Guerilla	
  Learners	
  	
  	
  &	
  	
  	
  Digital	
  Reality	
  
How	
  Emerging	
  Mobile	
  Technologies	
  Are	
  	
...
2
Who	
  is	
  Qualcomm?	
  
The	
  biggest	
  mobile	
  company	
  you	
  haven’t	
  heard	
  of	
  .	
  .	
  .	
  	
  
G...
3
Qualcomm	
  Employee	
  Landscape	
  
The	
  biggest	
  mobile	
  company	
  you	
  haven’t	
  heard	
  of	
  .	
  .	
  ...
4
We	
  are	
  Qualcomm’s	
  Mobile	
  Learning	
  Team	
  
Apps	
  to	
  make	
  work	
  life	
  easier	
  
	
  
Mobilizi...
5
The	
  Qualcomm	
  Employee	
  App	
  Store	
  
appstore.qualcomm.com
6
Searching	
  for	
  the	
  best	
  content	
  and	
  apps	
  
We	
  buy,	
  we	
  borrow,	
  we	
  build.	
  Always	
  l...
7
Working	
  with	
  leading	
  3rd	
  party	
  vendors	
  
8
AnalyQcs	
  =	
  Feedback	
  loop	
  
9
Guerilla	
  Learners	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
10
Mobile is an awesome way
to bring learning TO
your learners
11
New	
  tools,	
  old	
  tricks?	
  
Stepping	
  beyond	
  “mobile	
  as	
  a	
  window	
  onto	
  big	
  screen	
  cont...
12
Context	
  is	
  the	
  glue	
  between	
  Digital	
  &	
  Reality	
  
You	
  are	
  ALREADY	
  engaged	
  in	
  this	
...
13
Museum	
  Tour	
  
14
iBeacon	
  
Bluetooth	
  Low	
  Energy	
  (BLE),	
  Bluetooth	
  Smart	
  	
  
Small, cheap beacons that broadcast a un...
15
iBeacon	
  /	
  BLE	
  
Most	
  indoor	
  posiQoning	
  works	
  a	
  bit	
  like	
  this	
  
Images from slashgear
16
Qualcomm	
  Museum	
  Tour	
  
bit.ly/QMuseumTour	
  	
  
17
Museum	
  Tour	
  
Would	
  you	
  change	
  your	
  learning	
  design	
  
if	
  you	
  knew	
  where	
  your	
  learn...
18
19
Linking	
  digital	
  media,	
  and	
  interacQvity	
  to	
  your	
  camera	
  view	
  
Augmented	
  Reality	
  
Anatom...
20
Augmented	
  Reality	
  
Most	
  AR	
  use	
  cases	
  work	
  a	
  lot	
  like	
  this	
  ..	
  
Image from VirtualMob
21
Augmented	
  Reality	
  
Ways	
  to	
  use	
  it:	
  
AR	
  Browsers:	
  
Easy	
  creaQon,	
  and	
  sharing	
  of	
  A...
22
Qualcomm	
  Virtual	
  Photo	
  Booth	
  
Made	
  with:	
  Vuforia	
  
bit.ly/virtualpb
23
Augmented	
  Reality	
  
Key	
  features:	
  
Learners need:
-  Targets to aim at
-  Your App, containing trigger media...
24
How could your training change if your app
knew what your learners were looking at?
25
And	
  moving	
  beyond	
  phones	
  .	
  .	
  	
  
Wearables.	
  Waveables.	
  Hideables,	
  Controlables!	
  	
  
26
What	
  happens	
  when	
  they	
  are	
  all	
  connected!	
  
When	
  the	
  web	
  isn’t	
  enough	
  –	
  Internet	...
27
All	
  of	
  these	
  technologies	
  =	
  mobile	
  CONTEXT	
  
28
How	
  does	
  learning	
  content	
  change	
  in	
  this	
  new,	
  
connected,	
  hyper-­‐contextual	
  world?	
  
29
Content	
  Design	
  ConsideraQons	
  
1.	
  Hand	
  over	
  control	
  
	
  
Context	
  is	
  provided	
  by	
  extern...
30
Content	
  Design	
  ConsideraQons	
  
Qny.cc/oldelingo	
  	
  Hybrid	
  game	
  engine	
  +	
  Leitner	
  memorizing	
...
31
Content	
  Design	
  ConsideraQons	
  
2.	
  Break	
  it	
  up!	
  
Smaller,	
  discrete	
  Content	
  Fragments	
  
Co...
32
Content	
  Design	
  ConsideraQons	
  
3.	
  Easy	
  to	
  share	
  and	
  link	
  to	
  
You	
  no	
  longer	
  contro...
33
Content	
  Design	
  ConsideraQons	
  
1.	
  Hand	
  over	
  control	
  
Context	
  can	
  be	
  provided	
  by	
  exte...
34
WorkLearnMobile.org	
  
Case	
  Studies	
  
Trends	
  and	
  ideas	
  
News	
  &	
  Views	
  
Insights	
  from	
  Qualc...
Upcoming SlideShare
Loading in …5
×

mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefining the Concept of Content

1,071 views
1,016 views

Published on

How Emerging Mobile Technologies Are Redefining the Concept of Content:

Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it

http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,071
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefining the Concept of Content

  1. 1. Guerilla  Learners      &      Digital  Reality   How  Emerging  Mobile  Technologies  Are     Redefining  the  Concept  of  Content   Geoff  Stead,              Head  of  Mobile  Learning   @geoffstead  
  2. 2. 2 Who  is  Qualcomm?   The  biggest  mobile  company  you  haven’t  heard  of  .  .  .     Global leader in mobile and wireless engineering development Partners with wireless operators, device manufacturers, software vendors and distribution suppliers
  3. 3. 3 Qualcomm  Employee  Landscape   The  biggest  mobile  company  you  haven’t  heard  of  .  .  .     Over 31,000 employees •  65% have engineering backgrounds 175 worldwide locations •  Headquartered in San Diego, CA •  24% of employees located internationally Employee growth •  Total employee base grew 90% in past five years •  International employee base grew 200% in past five years
  4. 4. 4 We  are  Qualcomm’s  Mobile  Learning  Team   Apps  to  make  work  life  easier     Mobilizing  our  infrastructure     Encouraging  Employee  Apps     Smarter  use  of  mobile  at  work     Learning  what  works  for  Qualcomm,     then  sharing  it!  
  5. 5. 5 The  Qualcomm  Employee  App  Store   appstore.qualcomm.com
  6. 6. 6 Searching  for  the  best  content  and  apps   We  buy,  we  borrow,  we  build.  Always  looking  for  beJer  apps  .  .  .   Vendor   Custom-­‐built  or  off-­‐ the-­‐shelf     Qualcomm  Developed   Internally  developed  for   higher  degree  of  context  or   showcase  in-­‐house   experQse     User  Generated   Curated,  freely   available  content  from   global  sources  
  7. 7. 7 Working  with  leading  3rd  party  vendors  
  8. 8. 8 AnalyQcs  =  Feedback  loop  
  9. 9. 9 Guerilla  Learners                                                            Digital  Reality  Do you know any guerilla learners?
  10. 10. 10 Mobile is an awesome way to bring learning TO your learners
  11. 11. 11 New  tools,  old  tricks?   Stepping  beyond  “mobile  as  a  window  onto  big  screen  content”   What can mobile offer us that we can’t do at the moment? How to use “context” to reach new learners, in new places? Learn from mobile advertising, payments, health . . . New generations of learners demand more adaptive, personalized, immediate content New Learning Tools need New Learning Techniques!
  12. 12. 12 Context  is  the  glue  between  Digital  &  Reality   You  are  ALREADY  engaged  in  this  fundamental  shi    .  .  .  
  13. 13. 13 Museum  Tour  
  14. 14. 14 iBeacon   Bluetooth  Low  Energy  (BLE),  Bluetooth  Smart     Small, cheap beacons that broadcast a unique signal Most use standard BLE calls, but some (like Paypal) add dedicated apps and services. Offers cheap, open indoor positioning! Some are mobile, some fixed. Phones can be beacons too! Gimbal  Proximity:     Free  developer  SDK   Lowest  cost,  highest   security  beacons,  as  used   in  Apple  Stores     www.gimbal.com      
  15. 15. 15 iBeacon  /  BLE   Most  indoor  posiQoning  works  a  bit  like  this   Images from slashgear
  16. 16. 16 Qualcomm  Museum  Tour   bit.ly/QMuseumTour    
  17. 17. 17 Museum  Tour   Would  you  change  your  learning  design   if  you  knew  where  your  learners  were   when  they  used  your  app?  
  18. 18. 18
  19. 19. 19 Linking  digital  media,  and  interacQvity  to  your  camera  view   Augmented  Reality   Anatomy  4D   Word  Lens   LeafSnap   Augmented  Pump  sample     Great  demo  vids:  hJp://bit.ly/ARdemos    
  20. 20. 20 Augmented  Reality   Most  AR  use  cases  work  a  lot  like  this  ..   Image from VirtualMob
  21. 21. 21 Augmented  Reality   Ways  to  use  it:   AR  Browsers:   Easy  creaQon,  and  sharing  of  AR  content.  Learners   download  the  browser,  then  access  your  content   (and  lots  else)     Dedicated  apps:   Most  AR  apps  you  see  promoted  are  dedicated.   Oen  for  an  adverQsing  campaign,  an  augmented   book  /  magazine  /  toy.  Built  on  free  SDKs  from   vuforia,  metaio  and  a  few  other  experts     Vuforia  =  Qualcomm’s  AR  engine.   www.vuforia.com     LAYAR AURASMA WIKITUDE
  22. 22. 22 Qualcomm  Virtual  Photo  Booth   Made  with:  Vuforia   bit.ly/virtualpb
  23. 23. 23 Augmented  Reality   Key  features:   Learners need: -  Targets to aim at -  Your App, containing trigger media -  (optional) Internet access Next generation AR: -  Tracking. (you need tight yet forgiving target tracking) -  Performance. Make sure it feels natural, even on older phones. -  SLAM. Tracking beyond the target. Dynamic mapping of environment -  Rich interactivity. Many AR apps use 3D game engines, like Unity3D -  3D targets. Real targets.
  24. 24. 24 How could your training change if your app knew what your learners were looking at?
  25. 25. 25 And  moving  beyond  phones  .  .     Wearables.  Waveables.  Hideables,  Controlables!    
  26. 26. 26 What  happens  when  they  are  all  connected!   When  the  web  isn’t  enough  –  Internet  of  Everything   Device  to  device.     Some  smart.  Some  not!     New  standards  are  emerging   to  allow  inter-­‐connecQon     For  learning:  this  is  mostly   about  transport,  but  also   offers  cheap  access  to  new   devices,  like  sensors  
  27. 27. 27 All  of  these  technologies  =  mobile  CONTEXT  
  28. 28. 28 How  does  learning  content  change  in  this  new,   connected,  hyper-­‐contextual  world?  
  29. 29. 29 Content  Design  ConsideraQons   1.  Hand  over  control     Context  is  provided  by  external  triggers,   no  need  to  embed  it  in  the  content.     ShiB  your  design  from:    “e-­‐learning  course”  to     “performance  support  plus  explanaHon”       HTML5,    xAPI  /  Tin  Can  
  30. 30. 30 Content  Design  ConsideraQons   Qny.cc/oldelingo    Hybrid  game  engine  +  Leitner  memorizing  system   Made  with:  HTML5  on  Node.JS  
  31. 31. 31 Content  Design  ConsideraQons   2.  Break  it  up!   Smaller,  discrete  Content  Fragments   Content  focused  on  one  context  /  item  /   trigger     Easy  to  repurpose     Demo  link:     hJp://Qny.cc/museumQmeline     Qualcomm  How2  guide:     hJp://Qny.cc/how2Qmelinejs     HTML5,  Qmeline.JS  
  32. 32. 32 Content  Design  ConsideraQons   3.  Easy  to  share  and  link  to   You  no  longer  control  the  device,  or  the   transport  mechanism.       Ensure  content  plays  well  on  any   device,  and  is  easy  to  share  a  link  to.   (URI,  html,  mp4)   HTML5,  node.js  
  33. 33. 33 Content  Design  ConsideraQons   1.  Hand  over  control   Context  can  be  provided  by  external  triggers.     No  need  to  embed  it  in  the  content     2.  Break  it  up   Smaller,  discrete  Content  Fragments,     focused  on  one  context  /  item  /  trigger       3.  Easy  to  share  &  reference   Ensure  content  plays  well  on  any  device,  and  is  easy  to   share  a  link  to.  (URI,  html,  mp4)  
  34. 34. 34 WorkLearnMobile.org   Case  Studies   Trends  and  ideas   News  &  Views   Insights  from  Qualcomm’s  m-­‐ learning  team   Resources   Links  to  m-­‐learning  info   Expert  Insights   Free  advice  from  experts   Geoff  Stead   Sr  Director,  Qualcomm   @geoffstead  

×