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Integrating Technology
   into Your Business

           Geoffrey Graham
                GuildQuality
    geoff@guildquality.com (888) 355-9223

           Craig Schweikart
Constellation Homebuilder Systems
cschweikart@constellationhb.com (206) 450-998
Operations
More with less – Delegating to
             technology


•   Reality of the marketplace


•   Finding Dollars in Technology
Business to Business
        Decision Making

•   Real Time Right Now

•   One Version of the Truth

•   Benchmarking

•   Dashboards

•   Profits Are a Click Away
Using Portals
•    Trades

    • Documents, PO, Payments, Schedules
•    Suppliers

    • PO, Schedules, Lead Times
•    Field

    • PO,VPO, Schedules, Documents, Toolkit
•    Buyer

•    Lender?
Document Collaboration

•   Trade Documents
•   Supplier Documents
•   Job Documents
•   Contract Documents
•   Lender Documents
•   Photo Documentation
Marketing & Branding
The technologies we use, why we use
    them, and how we use them.
We try to avoid:
 bureaucracy, micro management, &
 middle management
 investing without a measurable return
 confusion & cacophony
We believe:
 The new economy is a reputation economy.
The conventional wisdom is that a satisfied
customer will tell one person and an
unhappy person will tell 10...That’s now
been upped by orders of magnitude.
                   Fast Company, November 2008
Your first encounter with your
prospect is not their first encounter
with you.
                Greg Stine, Polaris Consulting
Our primary “tools”:
Email
GuildQuality Website
GuildQuality Blog
Regular Newsletter
LinkedIn Discussion Group & Facebook Fan Page
LinkedIn Profiles
GuildQuality’s Twitter
My personal Twitter
Each reinforces the others
GuildQuality Blog
Email Newsletter
LinkedIn Discussion Group
addthis.com (the “share” button)
The easy things:
Google Local
Yelp, Kudzu, etc.
LinkedIn
Facebook
Email signature with links
Easily sharable presentations & pictures (Slideshare.net, Flickr.com)

Requires ongoing effort, genuine interest, and mild to extreme dorkiness):
Twitter (plus Tweetie on the iPhone)
Facebook Fan Page
Contribute to forum discussions

Requires serious work on our part but has a high, measurable return:
Blog (wordpress.com)
Newsletters & Updates (campaignmonitor.com)

Unbelievably difficult but necessary & foundational:
Well-written emails & marketing copy
Self Evaluation
Evaluate Your Website

•   Understand SEO

•   Content Current?

•   Real-time updating

•   Visual Content

•   Web-presence vs. Website
Evaluate your Business
        Communications

•    Everything Electronic

    • Know Your Stakeholders and Their Needs
    • Follow the Paper Trail
    • Your Technology and Adoption Possibilities
Evaluate your Processes

•   Start Package Collaboration

•   Scopes of Work

•   Electronic Updates (verify and accept)

•   Paperless PO System

•   Loyalty Systems
Evaluate your Lender
        Communication

•   Schedules to Draws

•   Job Level P&L

•   XBRL

•   Preferred Rates
Integrating Technology
   into Your Business

           Geoffrey Graham
                GuildQuality
    geoff@guildquality.com (888) 355-9223

           Craig Schweikart
Constellation Homebuilder Systems
cschweikart@constellationhb.com (206) 450-998

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Integrating Technology Into Your Building or Remodeling Business

  • 1. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998
  • 3. More with less – Delegating to technology • Reality of the marketplace • Finding Dollars in Technology
  • 4. Business to Business Decision Making • Real Time Right Now • One Version of the Truth • Benchmarking • Dashboards • Profits Are a Click Away
  • 5. Using Portals • Trades • Documents, PO, Payments, Schedules • Suppliers • PO, Schedules, Lead Times • Field • PO,VPO, Schedules, Documents, Toolkit • Buyer • Lender?
  • 6. Document Collaboration • Trade Documents • Supplier Documents • Job Documents • Contract Documents • Lender Documents • Photo Documentation
  • 7. Marketing & Branding The technologies we use, why we use them, and how we use them.
  • 8. We try to avoid: bureaucracy, micro management, & middle management investing without a measurable return confusion & cacophony
  • 9. We believe: The new economy is a reputation economy.
  • 10. The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude. Fast Company, November 2008
  • 11. Your first encounter with your prospect is not their first encounter with you. Greg Stine, Polaris Consulting
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Our primary “tools”: Email GuildQuality Website GuildQuality Blog Regular Newsletter LinkedIn Discussion Group & Facebook Fan Page LinkedIn Profiles GuildQuality’s Twitter My personal Twitter Each reinforces the others
  • 21.
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. The easy things: Google Local Yelp, Kudzu, etc. LinkedIn Facebook Email signature with links Easily sharable presentations & pictures (Slideshare.net, Flickr.com) Requires ongoing effort, genuine interest, and mild to extreme dorkiness): Twitter (plus Tweetie on the iPhone) Facebook Fan Page Contribute to forum discussions Requires serious work on our part but has a high, measurable return: Blog (wordpress.com) Newsletters & Updates (campaignmonitor.com) Unbelievably difficult but necessary & foundational: Well-written emails & marketing copy
  • 31. Evaluate Your Website • Understand SEO • Content Current? • Real-time updating • Visual Content • Web-presence vs. Website
  • 32. Evaluate your Business Communications • Everything Electronic • Know Your Stakeholders and Their Needs • Follow the Paper Trail • Your Technology and Adoption Possibilities
  • 33. Evaluate your Processes • Start Package Collaboration • Scopes of Work • Electronic Updates (verify and accept) • Paperless PO System • Loyalty Systems
  • 34. Evaluate your Lender Communication • Schedules to Draws • Job Level P&L • XBRL • Preferred Rates
  • 35. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998