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What does it mean to personally brand? How do past economies inform the future? What is your value proposition? How do visuals and color tell your story? Tell the story of being an industrial organizational psychologist? In this keynote address for the SIOP 2014 Conference, business futurist Geoffrey Colon explains the rationale of why we need to embrace the marketing of ideas in order to translate what IO psychology means for the present and the future in the world of work.