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"Whoso neglects
learning in his
youth, loses the
past and is dead for
the future." -
Euripedes
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"Design can help to
improve our lives in
the present. Design
thinking can help us
chart a path into the
future." – Tim Bro...
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gcolon@microsoft.com
http://slideshare.net/geoffreycolon
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
The Brand Called "We" SIOP 2014 Keynote Address
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The Brand Called "We" SIOP 2014 Keynote Address

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What does it mean to personally brand? How do past economies inform the future? What is your value proposition? How do visuals and color tell your story? Tell the story of being an industrial organizational psychologist? In this keynote address for the SIOP 2014 Conference, business futurist Geoffrey Colon explains the rationale of why we need to embrace the marketing of ideas in order to translate what IO psychology means for the present and the future in the world of work.

Published in: Marketing, Business, Technology
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The Brand Called "We" SIOP 2014 Keynote Address

  1. 1. • • • • • • • • •
  2. 2. • • • • • • • •
  3. 3. • • • • • • • •
  4. 4. "Whoso neglects learning in his youth, loses the past and is dead for the future." - Euripedes
  5. 5.        
  6. 6.        
  7. 7.        
  8. 8.        
  9. 9. "Design can help to improve our lives in the present. Design thinking can help us chart a path into the future." – Tim Brown
  10. 10.          
  11. 11.     
  12. 12.     
  13. 13.     
  14. 14. gcolon@microsoft.com
  15. 15. http://slideshare.net/geoffreycolon
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