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What does it mean to be social by design? Why is marketing as we've known it less powerful than before? Can a brand really tell its story, or is it better if it activates experiences that allow others to tell it for them? In this Marketing Learning series deck, Geoff Colon, Group Marketing Manager of Social Media for Bing Ads at Microsoft explains how social by design as a strategy allows companies to be more lean, agile and allow others to tell the story of the brand via content,experiences and immersion. Social by design is being used by many companies but is it the strategic bond that can bring #OneMicrosoft truly to life?
Continue the conversation by connecting with Geoff on Twitter http://twitter.com/djgeoffe or following his blog http://futuristlab.tumblr.com